---
title: "Search terms — oil paint - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/oil-paint/search-terms"
last_updated: "2026-07-21T07:25:06.619Z"
locale: en
meta:
  description: "oil paint shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "oil paint shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — oil paint - Flapen"
---

# **oil paint**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 83Growth 21Conversion 39Competition 74Returns 95Price range 63Avg price 95Brand share 65Review moat 38Quality gap 27

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$33.68**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.3M**

$1.3M/yr · 1.3M searches

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$5.98–$141.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,674.82**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-7.4%**

90-day search growth — must beat 0% to launch