---
title: "Oil Paint Sticks — $194K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/oil-paint-sticks"
last_updated: "2026-08-09T15:56:00.777Z"
locale: en
meta:
description: "Niche score 53/100 · $194K/yr market. Brand-locked demand (top 5 brands take 87% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $194K/yr market. Brand-locked demand (top 5 brands take 87% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Oil Paint Sticks — $194K/yr Amazon US Niche (2026) - Flapen"
---
# **oil paint sticks**
**Worth a look**
Shows low returns (1.0%), but brand-locked demand (top 5 brands take 87% of clicks) keeps it on the watch list.
Market size 38Growth 39Conversion 48Competition 70Returns 95Price range 50Avg price 95Brand share 29Review moat 55Quality gap 38
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$37.73**
avg listing price — sweet spot $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,303.63**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.01–$175.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+11.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$194K**
$194K/yr · 134K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United States niche tracking, oil paint sticks is a $194K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oil paint sticks market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$113K–$151K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#1,444**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **78%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**79**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 83%
**Open market**
**8%**
- R&F44% - PHOENIX19% - Jack Richeson12% - SENNELIER7% - Artecho5% - Generic5% - Open — no brand owns it (9 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.2% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/oil-paint-sticks/trend)
## **Top oil paint sticks search terms**
- **oil stick**21K/yr+226.6%1.2% conv. - **oil sticks**30K/yr-16.3%1.7% conv. - **oil paint sticks**25K/yr-22.4%1.4% conv. - **oil sticks for artists**13K/yr+39.3%2.0% conv. - **r&f pigment sticks**9K/yr+10.5%3.1% conv. - **r&f drawing oil sticks**8K/yr-21.8%4.3% conv. - **oil sticks for painting**8K/yr-32.8%1.9% conv. - **oil paint sticks for artists**4K/yr-6.0%2.3% conv. - **r&f drawing oils**4K/yr+4.3%4.8% conv. - **oil paint stick**4K/yr-28.5%1.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/oil-paint-sticks/search-terms)
## **Top oil paint sticks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6K6%$12K9%$17K12%$23K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**R&F Pigment Sticks Introductory Set of 6 (2810)**R&F**$68.70**4.6★967 rev](https://www.amazon.com/dp/B07FB2323L) [2**PHOENIX Professional Oil Paint Stick - Set of 24 Colors 37ml Large Soft Water Soluable Oil Pastels Art Gift Pack Travel Set for Artists Gift for Painters**PHOENIX**$68.85**4.1★116 rev](https://www.amazon.com/dp/B0DH2FQ3G5) [3**Handmade Paints - Professional Oil Pigment Stick Begin - Set of 3 19ml**R&F**$17.07**4.6★203 rev](https://www.amazon.com/dp/B00KLIXGCU) [4**R&F Handmade Paints - Professional Oil Pigment Stick Painters Dozen Set of 12 Colors**R&F**$175.39**4.6★967 rev](https://www.amazon.com/dp/B00840861S) [5**PHOENIX Professional Oil Paint Stick - Set of 6 Basic Colors 37ml Large Soft Water Soluable Pastels with Knife Gift for Oil Painter**PHOENIX**$29.09**4.1★116 rev](https://www.amazon.com/dp/B0D69QXV7F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OilStick 3 Pack - 3D Printer Lubricant Brush for Linear Rails Lead Screws and Bearings PTFE-Infused Machine Oil ISO Grade 100 Bambu Maintenance Accessory**Generic**$19.81**0 rev1mo ago](https://www.amazon.com/dp/B0H2WY1QKZ) [**Jack Richeson & Co Shiva Artist Grade Oilstiks Set 6 Neutral Landscape Colors (Antique White Wedgewood Blue Pewter Gray Yellow Ochre Celadon Green Barn Red) Professional Oil Paint Sticks for Canvas Fabric Wood & Mixed Media**Jack Richeson**$43.62**0 rev6mo ago](https://www.amazon.com/dp/B0GFBMV4CB) [**PHOENIX Pastel Colors Oil Paint Stick - Set of 12 Large Muted Colors 1.25 Oz/37ml Soft Oil Paint Sticks for Spring Floral Art Canvas Painting Gift for Oil Painters**PHOENIX**$37.85**116 rev1y ago](https://www.amazon.com/dp/B0FC2FGQBF) [**R&F Drawing Oils Landscape Color Set 6 12 ml colors**R&F**$37.79**29 rev1y ago](https://www.amazon.com/dp/B0FBBTF8W8) [**R&F Drawing Oils Modern Color Set 6 12 ml colors**R&F**$38.12**38 rev1y ago](https://www.amazon.com/dp/B0FBC7C6WN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OilStick 3 Pack - 3D Printer Lubricant Brush for Linear Rails Lead Screws and Bearings PTFE-Infused Machine Oil ISO Grade 100 Bambu Maintenance Accessory**Generic**$19.81**0.0★**▲ 282%**](https://www.amazon.com/dp/B0H2WY1QKZ) [**Jack Richeson & Co Shiva Artist Grade Oilstiks Set 6 Neutral Landscape Colors (Antique White Wedgewood Blue Pewter Gray Yellow Ochre Celadon Green Barn Red) Professional Oil Paint Sticks for Canvas Fabric Wood & Mixed Media**Jack Richeson**$43.62**0.0★**▲ 230%**](https://www.amazon.com/dp/B0GFBMV4CB) [**PHOENIX Pastel Colors Oil Paint Stick - Set of 12 Large Muted Colors 1.25 Oz/37ml Soft Oil Paint Sticks for Spring Floral Art Canvas Painting Gift for Oil Painters**PHOENIX**$37.85**4.1★**▲ 116%**](https://www.amazon.com/dp/B0FC2FGQBF) [**R&F Pigment Sticks Chromatic Tones Set of 6 (2820)**R&F**$68.83**4.6★**▲ 74%**](https://www.amazon.com/dp/B07F9YCWLC) [**Artecho Oil Pastels Set of 50 Colors (8 x 60 mm) Soft Oil Pastels for Art Painting Drawing Blending Art Supplies for Artists Teachers**Artecho**$11.57**4.6★**▲ 46%**](https://www.amazon.com/dp/B0D21N3V3J)
**~~View all trending →~~**
## **What buyers say about oil paint sticks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**26%
*“Soothing Fragrance”*
**Color**15%
*“Great color choices”*
**Quality-Overall**10%
*“They are the quality, smoothness & colors that I was hoping for”*
**Value For Money**8%
*“Good Price”*
**Soft Feel**5%
*“creamy and smooth”*
**Diffuse Mechanism**4%
*“Absolutely love the diffuser set”*
**Ease Of Use**4%
*“easy to hold”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Strength**2%
*“Very strong”*
**Size-Overall**2%
*“Fits my engine perfectly”*
### **What buyers complain about **
**Smell**28%
*“It smelled like straight chemicals”*
**Size-Overall**8%
*“Does not fit”*
**Quality-Overall**6%
*“Horrible quality”*
**Diffuse Mechanism**4%
*“Did not diffuse”*
**Functionality-Overall**4%
*“Doesn't do the job”*
**Color**3%
*“The white almost has no color”*
**Value For Money**3%
*“Not worth the price”*
**Durability**3%
*“They break easily”*
**Strength**3%
*“Too strong”*
**Compatibility-Overall**2%
*“Does not fit 07 dts”*
### **Top return reasons **
**Smell**31%
**Size-Overall**21%
**Diffuse Mechanism**9%
**Compatibility-Overall**5%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Functionality-Overall**4%
**Quality-Overall**4%
**Color**4%
**Defective Material/Parts**3%
## **Common questions**
- **Is oil paint sticks profitable to sell on Amazon United States?**
- The niche generates $194K/yr across 40 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the oil paint sticks niche?**
- 15 brands and 79 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in oil paint sticks?**
- Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 1.0%.
- **When does demand for oil paint sticks peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the oil paint sticks niche?**
- Listings span $4.01–$175.39; the average listing price is $37.73 (sweet spot $15–$100). The average incumbent carries 1,304 reviews — the moat a new listing must climb.
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