---
title: "Oil Based Pen — $1.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/oil-based-pen"
last_updated: "2026-08-09T21:52:01.324Z"
locale: en
meta:
description: "Niche score 50/100 · $1.0M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $1.0M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Oil Based Pen — $1.0M/yr Amazon US Niche (2026) - Flapen"
---
# **oil based pen**
**Worth a look**
Shows low returns (0.9%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 78Growth 27Conversion 53Competition 44Returns 95Price range 91Avg price 95Brand share 0Review moat 40Quality gap 17
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.75**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.45–$42.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.0M**
$1.0M/yr · 937K searches
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,520.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+1.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, oil based pen is a $1.0M/yr Amazon United States market (937K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oil based pen market data**
- **Units sold / yr**
- **50K–60K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.2M–$1.5M**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#103**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**54**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 99%
**Open market**
**0%**
- Sharpie71% - JusArt29%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.
25K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/oil-based-pen/trend)
## **Top oil based pen search terms**
- **sharpie creative markers**295K/yr-19.5%4.7% conv. - **sharpie paint markers**165K/yr+11.1%4.0% conv. - **jusart acrylic paint markers**75K/yr+8.6%4.2% conv. - **sharpie acrylic paint markers**63K/yr+18.9%4.2% conv. - **sharpie paint pens**69K/yr+7.8%2.9% conv. - **just art acrylic paint markers**22K/yr+11.0%4.1% conv. - **justart acrylic paint markers**22K/yr+33.1%3.3% conv. - **jusart**21K/yr+20.8%2.0% conv. - **jusart acrylic markers**18K/yr+35.1%2.2% conv. - **sharpie creative markers brush tip**33K/yr-5.4%7.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/oil-based-pen/search-terms)
## **Top oil based pen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$100K20%$201K30%$301K40%$402K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sharpie Creative Markers Water-Based Acrylic Brush Tip Assorted Colors 12 Count Arts & Crafts Kids Activity School Classroom; Works on Paper Metal Wood Ceramic Glass Rock Canvas**Sharpie**$13.86**4.8★7,863 rev](https://www.amazon.com/dp/B0CPMTDYVB) [2**Sharpie Creative Markers Variety Pack Water-Based Acrylic Paint Markers Assorted Tips and Colors 36 Count - Works on Paper Metal Wood Ceramic Glass Rock Canvas**Sharpie**$42.00**4.8★421 rev](https://www.amazon.com/dp/B0F5QWHLDL) [3**JusArt 48 Colors Acrylic Paint Markers with Canvas Bag Water-Based No-Bleed Paint Pens with Automatic Ink Control Waterproof Brush Tip Markers for DIY Art & Crafts -Fabric Rock Wood Glass Metal**JusArt**$27.80**4.8★2,775 rev](https://www.amazon.com/dp/B0DXYRHSQM) [4**Sharpie Creative Markers Water-Based Acrylic Bullet Tip Assorted Colors 12 Count Arts & Crafts Kids Activity School Classroom; Works on Paper Metal Wood Ceramic Glass Rock Canvas**Sharpie**$16.22**4.8★7,863 rev](https://www.amazon.com/dp/B0CPMFV2ZF) [5**Sharpie Creative Markers Combo Pack Water-Based Acrylic Bullet & Brush Tips Assorted Colors Including Earth Tones 24 Count - Works on Paper Metal Wood Ceramic Glass Rock Canvas**Sharpie**$29.76**4.8★1,108 rev](https://www.amazon.com/dp/B0DLD1SHP9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JusArt Acrylic Brush Markers 96 Colors Brush Tip Acrylic Marker Set 48 Dual-Tip Water Based No Bleed Markers with Automatic Ink Control for Wood Rock Fabric Canvas Glass Eggs & DIY Crafts**JusArt**$31.13**89 rev5mo ago](https://www.amazon.com/dp/B0FH1WVJ3J) [**JusArt Acrylic Brush Markers 48 Colors Brush Tip Acrylic Marker Set 24 Dual-Tip Water Based No Bleed Markers with Automatic Ink Control for Wood Rock Fabric Canvas Glass Eggs & DIY Crafts**JusArt**$17.59**89 rev5mo ago](https://www.amazon.com/dp/B0FGXP91PH) [**Sharpie Creative Markers Variety Pack Water-Based Acrylic Paint Markers Bullet Tip Assorted 36 Count**Sharpie**$38.31**32 rev6mo ago](https://www.amazon.com/dp/B0G5T8LYYB) [**Sharpie Creative Markers Variety Pack Water-Based Acrylic Paint Markers Brush Tip Assorted 36 Count**Sharpie**$42.05**33 rev6mo ago](https://www.amazon.com/dp/B0G5SLQFN6) [**Sharpie Creative Markers Warm Tones Water-Based Acrylic Markers Brush Tip 12 Count**Sharpie**$13.45**153 rev6mo ago](https://www.amazon.com/dp/B0G4MQMSWB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sharpie Creative Markers Variety Pack Water-Based Acrylic Paint Markers Bullet Tip Assorted 36 Count**Sharpie**$38.31**4.6★**▲ 392%**](https://www.amazon.com/dp/B0G5T8LYYB) [**JusArt Acrylic Brush Markers 48 Colors Brush Tip Acrylic Marker Set 24 Dual-Tip Water Based No Bleed Markers with Automatic Ink Control for Wood Rock Fabric Canvas Glass Eggs & DIY Crafts**JusArt**$17.59**4.8★**▲ 336%**](https://www.amazon.com/dp/B0FGXP91PH) [**Sharpie Creative Markers Variety Pack Water-Based Acrylic Paint Markers Brush Tip Assorted 36 Count**Sharpie**$42.05**4.4★**▲ 297%**](https://www.amazon.com/dp/B0G5SLQFN6) [**JusArt Acrylic Brush Markers 96 Colors Brush Tip Acrylic Marker Set 48 Dual-Tip Water Based No Bleed Markers with Automatic Ink Control for Wood Rock Fabric Canvas Glass Eggs & DIY Crafts**JusArt**$31.13**4.8★**▲ 296%**](https://www.amazon.com/dp/B0FH1WVJ3J) [**Sharpie Creative Markers Warm Tones Water-Based Acrylic Markers Brush Tip 12 Count**Sharpie**$13.45**4.8★**▲ 218%**](https://www.amazon.com/dp/B0G4MQMSWB)
**~~View all trending →~~**
## **What buyers say about oil based pen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**32%
*“Beautiful colors”*
**Quality-Overall**12%
*“Quality is nice and clear”*
**Value For Money**7%
*“GOOD FOR THE PRICE”*
**Ease Of Use**5%
*“Theyre SO easy to work with”*
**Paint Quality**5%
*“Good, bright paint”*
**Drawing Experience**3%
*“LOVEEEE perfect for drawing”*
**Pen/Pencil Quality**3%
*“It blends good between markers”*
**Soft Feel**3%
*“Smooth”*
**Sharpness**2%
*“Great markers by sharpie”*
**Advertised Vs Actual Product**2%
*“Works as intended”*
### **What buyers complain about **
**Color**25%
*“the colors are somewhat muted”*
**Quality-Overall**6%
*“Not as good of quality as I expected”*
**Moist/Dry**5%
*“Some are dry”*
**Value For Money**4%
*“cost more”*
**Display Colors**4%
*“again, the assortment of colors incomplete to stand on its own”*
**Paint Quality**3%
*“it ran out of paint”*
**Dry/Empty Ink**3%
*“Dried out markers”*
**Durability**2%
*“Lids fall apart and crack”*
**Functionality-Overall**2%
*“Most dont work”*
**Advertised Vs Actual Product**2%
*“False advertising”*
### **Top return reasons **
**Color**18%
**Value For Money**11%
**Advertised Vs Actual Product**9%
**Paint Quality**8%
**Functionality-Overall**7%
**Size-Overall**6%
**Display Colors**5%
**Product Condition**5%
**Dry/Empty Ink**5%
**Ink Refill**3%
## **Common questions**
- **Is oil based pen profitable to sell on Amazon United States?**
- The niche generates $1.0M/yr across 21 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +1.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the oil based pen niche?**
- 2 brands and 54 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in oil based pen?**
- Top complaints mined from reviews: Color, Quality-Overall, Moist/Dry. The return rate is 0.9%.
- **When does demand for oil based pen peak?**
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- **What does it cost to enter the oil based pen niche?**
- Listings span $13.45–$42.22; the average listing price is $24.75 (sweet spot $15–$100). The average incumbent carries 2,521 reviews — the moat a new listing must climb.
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