---
title: "Search terms — oil based colored pencils - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/oil-based-colored-pencils/search-terms"
last_updated: "2026-08-09T22:10:49.563Z"
locale: en
meta:
  description: "Niche score 40/100 · $164K/yr market · 517K searches/yr · $13.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · $164K/yr market · 517K searches/yr · $13.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — oil based colored pencils - Flapen"
---

# **oil based colored pencils**

**Skip it**

Soft demand (-14.2% this quarter) — this niche doesn't clear our bar today.

Market size 34Growth 18Conversion 30Competition 41Returns 96Price range 56Avg price 60Brand share 44Review moat 20Quality gap 21

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****$13.19**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$1.69–$31.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$164K**

$164K/yr · 517K searches

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****14,035.48**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-14.2%**

90-day search growth — must beat 0% to launch

## Search terms