---
title: "Oil Based Colored Pencils — $164K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/oil-based-colored-pencils"
last_updated: "2026-08-10T07:26:03.602Z"
locale: en
meta:
description: "Niche score 40/100 · $164K/yr market · 517K searches/yr · $13.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $164K/yr market · 517K searches/yr · $13.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oil Based Colored Pencils — $164K/yr Amazon US Niche (2026) - Flapen"
---
# **oil based colored pencils**
**Skip it**
Soft demand (-14.2% this quarter) — this niche doesn't clear our bar today.
Market size 34Growth 18Conversion 30Competition 41Returns 96Price range 56Avg price 60Brand share 44Review moat 20Quality gap 21
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$13.19**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$1.69–$31.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$164K**
$164K/yr · 517K searches
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****14,035.48**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, oil based colored pencils is a $164K/yr Amazon United States market (517K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 40/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oil based colored pencils market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$198K–$264K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#7**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**67**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 99%
**Open market**
**16%**
- Soucolor25% - KALOUR21% - Crayola20% - Kird Barken7% - Yagol6% - PRINA5% - Open — no brand owns it (8 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.
18K13KHoliday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/oil-based-colored-pencils/trend)
## **Top oil based colored pencils search terms**
- **colores**154K/yr-1.9%1.5% conv. - **colores para colorear**56K/yr-38.0%1.8% conv. - **colors for kids**30K/yr+0.7%2.5% conv. - **colores para nios**15K/yr+93.7%1.9% conv. - **colores para colorear nios**54K/yr-57.9%2.3% conv. - **soucolor colored pencils**23K/yr-1.5%5.2% conv. - **adult coloring supplies**30K/yr-18.7%0.6% conv. - **colour**22K/yr-17.0%0.0% conv. - **coloring set for adults**22K/yr-12.9%0.7% conv. - **markers and colored pencils set**20K/yr-22.5%1.6% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/oil-based-colored-pencils/search-terms)
## **Top oil based colored pencils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$33K30%$49K40%$66K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Soucolor 72-Color Colored Pencils for Adult Coloring Books Soft Core Back to School Supplies Smooth Coloring Pencils for Kids Sketching Drawing Blending Shading Arts & Crafts Supplies Gift**Soucolor**$10.82**4.7★30,292 rev](https://www.amazon.com/dp/B01N09ZDEI) [2**KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners**KALOUR**$11.50**4.7★12,073 rev](https://www.amazon.com/dp/B0BHYGM2XG) [3**Crayola Colored Pencils (36ct) Kids Pencil Set Pre-Sharpened Coloring Book Pencils for Kids & Adults Arts & Crafts Supplies Coloring Gift Ages 3+**Crayola**$5.13**4.8★49,791 rev](https://www.amazon.com/dp/B00006RVTS) [4**Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults**Kird Barken**$10.27**4.6★849 rev](https://www.amazon.com/dp/B0F23SDMVM) [5**Yagol Colored Pencils for Adult Coloring Books 72 Color Pencil Set Soft Core Color Pencils for Adult Coloring Book Coloring Pencils for Adults - Drawing Sketching Blending & Shading-Art Supplies.**Yagol**$12.20**4.7★4,514 rev](https://www.amazon.com/dp/B0C2YPJDFL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults**Kird Barken**$10.27**849 rev1y ago](https://www.amazon.com/dp/B0F23SDMVM) [**V-Opitos 48 Pack Colored Pencils Set Pre-sharpened Coloring Pencils for Kids Beginners Colored Pencils for Adult Coloring Books Ideal Art Supplies for Sketching Coloring & Painting**V-Opitos**$7.39**942 rev1y ago](https://www.amazon.com/dp/B0D9YBG7QF) [**iBayam Art Supplies 149-Pack Drawing Kit Painting Art Set Art Kits Gifts Box Arts and Crafts for Kids Girls Boys with Coloring Book Crayons Pastels Pencils Watercolor Pens & Cakes (Pink)**iBayam**$12.51**2,638 rev2y ago](https://www.amazon.com/dp/B0C1N8PP7Y) [**Shuttle Art 80 Colored Pencils Colored Pencils for Adult Coloring Soft Core Color Pencil Drawing Supplies for Adults Kids Artists Beginners Drawing Coloring Sketching**Shuttle Art**$9.67**26,530 rev3y ago](https://www.amazon.com/dp/B0C85KHW6D) [**Yagol Colored Pencils for Adult Coloring Books 72 Color Pencil Set Soft Core Color Pencils for Adult Coloring Book Coloring Pencils for Adults - Drawing Sketching Blending & Shading-Art Supplies.**Yagol**$12.20**4,514 rev3y ago](https://www.amazon.com/dp/B0C2YPJDFL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Caliart 176PCS Art Supplies Sketching Kit with 100 Sheets 3-Color Sketch Book Graphite Colored Charcoal Watercolor & Metallic Pencils Drawing Set Gifts for Adults Teens Girls Boys Kids**Caliart**$25.71**4.8★**▲ 171%**](https://www.amazon.com/dp/B0B7N2Q1NQ) [**Cra-Z-Art Washable Crayons 24 Count for Kids Back to School Supply List Essential**Cra-Z-Art**$1.69**4.6★**▲ 149%**](https://www.amazon.com/dp/B00KDCIA0M) [**Kird Barken 80 Colored Pencils Set Oil-Based Soft Core for Adult Coloring Books Professional Color Pencils Art Gifts for Artists Beginners and Adults**Kird Barken**$10.27**4.6★**▲ 114%**](https://www.amazon.com/dp/B0F23SDMVM) [**Crayola Erasable Colored Pencils (24ct) Kids Coloring Pencils for Coloring Books Assorted Colors Arts & Crafts Supplies Gifts Ages 6 7 8**Crayola**$5.80**4.7★**▲ 64%**](https://www.amazon.com/dp/B000PCWKBA) [**V-Opitos 48 Pack Colored Pencils Set Pre-sharpened Coloring Pencils for Kids Beginners Colored Pencils for Adult Coloring Books Ideal Art Supplies for Sketching Coloring & Painting**V-Opitos**$7.39**4.5★**▲ 25%**](https://www.amazon.com/dp/B0D9YBG7QF)
**~~View all trending →~~**
## **What buyers say about oil based colored pencils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**39%
*“Amazing colors”*
**Quality-Overall**13%
*“Good quality and good container”*
**Value For Money**10%
*“Great deal”*
**Pen/Pencil Quality**5%
*“Great Pencils”*
**Soft Feel**3%
*“So soft”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Ease Of Use**3%
*“easy to work with”*
**Durability**2%
*“Durable and strong”*
**Fun/Entertainment Experience**2%
*“Fun to use”*
**Drawing Experience**2%
*“A great drawing product”*
### **What buyers complain about **
**Color**27%
*“Dull color”*
**Quality-Overall**9%
*“Disappointed in the quality”*
**Durability**8%
*“Falls apart easily”*
**Sharpness**5%
*“they arent very sharp”*
**Value For Money**2%
*“Thought this would be worth the price”*
**Nib/Tip Quality**2%
*“sometimes the tip breaks with very little pressure”*
**Display Colors**2%
*“disappointing the colors are so far off”*
**Strength**2%
*“And breaks apart fairly quickly”*
**Advertised Vs Actual Product**2%
*“not as advertised”*
**Size-Overall**2%
*“pretty disappointed in the size”*
### **Top return reasons **
**Color**25%
**Value For Money**13%
**Quality-Overall**8%
**Advertised Vs Actual Product**8%
**Size-Overall**5%
**Display Colors**5%
**Product Condition**5%
**Functionality-Overall**4%
**Defective Material/Parts**4%
**Gifting Purpose**2%
## **Common questions**
- **Is oil based colored pencils profitable to sell on Amazon United States?**
- The niche generates $164K/yr across 21 tracked products. 90-day search growth is -14.2%. Flapen's verdict: Skip it (40/100).
- **How competitive is the oil based colored pencils niche?**
- 14 brands and 67 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in oil based colored pencils?**
- Top complaints mined from reviews: Color, Quality-Overall, Durability. The return rate is 0.8%.
- **When does demand for oil based colored pencils peak?**
- Demand peaks in Jan–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the oil based colored pencils niche?**
- Listings span $1.69–$31.94; the average listing price is $13.19 (sweet spot $15–$100). The average incumbent carries 14,035 reviews — the moat a new listing must climb.
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