---
title: "Off White Paint — $77K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/off-white-paint"
last_updated: "2026-08-09T20:39:48.881Z"
locale: en
meta:
description: "Niche score 47/100 · $77K/yr market · 100K searches/yr · $11.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $77K/yr market · 100K searches/yr · $11.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Off White Paint — $77K/yr Amazon US Niche (2026) - Flapen"
---
# **off white paint**
**Skip it**
A small market ($77K/yr) — this niche doesn't clear our bar today.
Market size 19Growth 32Conversion 71Competition 58Returns 83Price range 52Avg price 49Brand share 50Review moat 21Quality gap 45
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$0.60–$30.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$11.87**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+5.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,649.91**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$77K**
$77K/yr · 100K searches
According to Flapen's Amazon United States niche tracking, off white paint is a $77K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **off white paint market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$95K–$119K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#91**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **53%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**104**
**Top-5 brand share**
**75%**
Top 20: 99%
**Top-5 click share**
**50%**
Top 20: 88%
**Open market**
**22%**
- Apple Barrel49% - Zinsser9% - Rust-Oleum8% - Painters Touch5% - FolkArt4% - spot.3%
## **Demand**
Weekly Amazon search volume, last 36 weeks — +5.2% search growth over the last 90 days.
3K2KNov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/off-white-paint/trend)
## **Top off white paint search terms**
- **off white paint**20K/yr+2.4%4.1% conv. - **off white paint for walls**15K/yr-5.3%2.2% conv. - **eggshell paint**12K/yr+6.1%1.8% conv. - **cream paint**12K/yr+5.7%6.4% conv. - **cream acrylic paint**9K/yr+23.3%16.8% conv. - **off white acrylic paint**7K/yr+4.9%13.4% conv. - **eggshell white paint**6K/yr-1.8%3.7% conv. - **ivory paint**5K/yr+20.1%6.3% conv. - **ivory acrylic paint**5K/yr+19.0%11.4% conv. - **off white wall paint**5K/yr-1.2%2.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/off-white-paint/search-terms)
## **Top off white paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$8K15%$12K20%$15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Apple Barrel Acrylic Paint in Assorted Colors (2 oz) 21463 Antique Parchment**Apple Barrel**$0.60**4.8★1,214 rev](https://www.amazon.com/dp/B00889Z3GQ) [2**Apple Barrel Acrylic Paint in Assorted Colors (2 oz) 20505 Antique White**Apple Barrel**$0.62**4.7★45,301 rev](https://www.amazon.com/dp/B00889Z3UC) [3**Zinsser 02774 PERMA-WHITE Mold & Mildew Proof Interior Paint Quart Eggshell White**Zinsser**$15.68**4.5★1,611 rev](https://www.amazon.com/dp/B000LNYBOW) [4**Apple Barrel Acrylic Paint in Assorted Colors (8 Ounce) J20405 Antique White- Pack of 1**Apple Barrel**$8.61**4.6★380 rev](https://www.amazon.com/dp/B0035YENPG) [5**Apple Barrel Antique White Acrylic Craft Paint Gloss Finish 8 fl oz**Apple Barrel**$4.80**4.7★324 rev](https://www.amazon.com/dp/B094PJTDJS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sundaze Matte White Touch-Up Paint Pen Kit - Wall Kitchen Cabinet Furniture Wood Door Touch Up - 3 Color Shades Instantly Repair & Restore Scratches Chips Stains - Mix to Perfect Color Match**Sundaze**$8.85**159 rev7mo ago](https://www.amazon.com/dp/B0G65GN8NQ) [**EVOLVE Interior Paint & Primer Eggshell (Coconut Cream) 1 Gallon One-Coat Coverage Excellent Hide Low VOC Low Odor Washable Paint for Walls Doors & Trim**EVOLVE**$30.65**1,286 rev1y ago](https://www.amazon.com/dp/B0FFMG896Q) [**AUREUO Parchment Acrylic Paint 4 Fl Oz / 120ml Single Tube Off White Rich Pigment Art Craft Paints for Canvas Rocks Wood Ceramic Fabric - Art Supplies for Beginners Professionals Artists**AUREUO**$7.94**647 rev1y ago](https://www.amazon.com/dp/B0FCM54NPG) [**Anirun White Paint Touch-Up Paint for Furniture Cabinets Wood No Sanding Fast Drying Water Based Multi Surface 6.35 oz**Anirun**$13.98**724 rev1y ago](https://www.amazon.com/dp/B0F28NJX78) [**Martha Stewart Craft Paint Mother of Pearl 8 fl oz Premium Pearl Finish Paint Perfect For Easy To Apply DIY Arts And Crafts 68704**Martha Stewart**$7.69**224 rev1y ago](https://www.amazon.com/dp/B0DT4KXCWJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Chalky Chicks 4 Fl Oz Matte Old Lace (Off White) Chalk Paint for Furniture Without Sanding - No Prep Furniture Paint No Sanding All in One for Crafts Wood Walls Cabinet Metal Dresser Farmhouse**Chalky Chicks**$15.28**4.4★**▲ 217%**](https://www.amazon.com/dp/B0CG2HGZD4) [**Sundaze Matte White Touch-Up Paint Pen Kit - Wall Kitchen Cabinet Furniture Wood Door Touch Up - 3 Color Shades Instantly Repair & Restore Scratches Chips Stains - Mix to Perfect Color Match**Sundaze**$8.85**4.6★**▲ 188%**](https://www.amazon.com/dp/B0G65GN8NQ) [**EVOLVE Interior Paint & Primer Eggshell (Coconut Cream) 1 Gallon One-Coat Coverage Excellent Hide Low VOC Low Odor Washable Paint for Walls Doors & Trim**EVOLVE**$30.65**4.2★**▲ 133%**](https://www.amazon.com/dp/B0FFMG896Q) [**Apple Barrel Acrylic Paint in Assorted Colors (2 oz) 20505 Antique White**Apple Barrel**$0.62**4.7★**▲ 128%**](https://www.amazon.com/dp/B00889Z3UC) [**Rust-Oleum 267330 Painters Touch Latex Paint Quart Satin Blossom White**Rust-Oleum**$16.31**4.5★**▲ 46%**](https://www.amazon.com/dp/B07V7H1DW6)
**~~View all trending →~~**
## **What buyers say about off white paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**18%
*“Good house paint”*
**Quality-Overall**12%
*“Great for crafting”*
**Color**11%
*“true to color”*
**Ease Of Use**9%
*“Comes in handy”*
**Advertised Vs Actual Product**7%
*“works exactly as it says it does”*
**Coverage**7%
*“Covers well”*
**Value For Money**5%
*“Good price”*
**Moist/Dry**5%
*“Pearly and dries nicely”*
**Efficiency**3%
*“Worked great with small touch-ups in off white bathroom walls”*
**Ease Of Cleaning**2%
*“Its easy to use and clean”*
### **What buyers complain about **
**Paint Quality**29%
*“Very small tube of paint”*
**Size-Overall**11%
*“Small can”*
**Quality-Overall**8%
*“Amazon has gone down in quality”*
**Thickness**5%
*“Goes on a little thick”*
**Color**4%
*“Not white at all”*
**Advertised Vs Actual Product**4%
*“Misleading garbage”*
**Value For Money**3%
*“Not worth it”*
**Ease Of Use**3%
*“Cant use it”*
**Coverage**3%
*“not good coverage”*
**Leak-Proof**3%
*“leaked around the inside of sealed cap”*
### **Top return reasons **
**Paint Quality**45%
**Color**25%
**Size-Overall**10%
**Advertised Vs Actual Product**4%
**Value For Money**4%
**Functionality-Overall**3%
**Leak-Proof**2%
**Product Condition**1%
**Quality-Overall**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is off white paint profitable to sell on Amazon United States?**
- The niche generates $77K/yr across 34 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +5.2%. Flapen's verdict: Skip it (47/100).
- **How competitive is the off white paint niche?**
- 21 brands and 104 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in off white paint?**
- Top complaints mined from reviews: Paint Quality, Size-Overall, Quality-Overall. The return rate is 1.6%.
- **What does it cost to enter the off white paint niche?**
- Listings span $0.60–$30.69; the average listing price is $11.87 (sweet spot $15–$100). The average incumbent carries 10,650 reviews — the moat a new listing must climb.
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