---
title: "Nupastel — $52K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/nupastel"
last_updated: "2026-08-10T09:30:41.939Z"
locale: en
meta:
description: "Niche score 33/100 · $52K/yr market · 28K searches/yr · $51.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $52K/yr market · 28K searches/yr · $51.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nupastel — $52K/yr Amazon US Niche (2026) - Flapen"
---
# **nupastel**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 17Conversion 46Competition 10Returns 83Price range 86Avg price 93Brand share 0Review moat 72Quality gap 20
**Avg price**
**Great****$51.41**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.80–$110.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****635.75**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-16.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$52K**
$52K/yr · 28K searches
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, nupastel is a $52K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 33/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nupastel market data**
- **Units sold / yr**
- **1K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$64K–$77K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#160**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **25%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **93 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Prismacolor93% - Koh-I-Noor4% - Charvin3%
## **Demand & seasonality**
Weekly Amazon search volume, last 93 weeks — -16.3% search growth over the last 90 days.
900700Spike '25Prime Day '25Holiday '25 seasonDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/nupastel/trend)
## **Top nupastel search terms**
- **hard pastels**6K/yr-4.1%2.1% conv. - **nupastel**6K/yr-29.9%3.1% conv. - **prismacolor pastels**4K/yr-4.1%4.2% conv. - **prismacolor art stix**3K/yr+12.2%0.6% conv. - **nupastels**3K/yr-24.3%2.7% conv. - **prismacolor nupastels**3K/yr-33.1%5.7% conv. - **nupastel 36**3K/yr-38.3%2.6% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/nupastel/search-terms)
## **Top nupastel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$8K30%$16K45%$24K60%$31K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Prismacolor Premier Nupastels Firm Pastel Color Sticks 36 Count - For Textures Blending Shading**Prismacolor**$38.52**4.7★1,412 rev](https://www.amazon.com/dp/B000N2ZXLG) [2**27055 Premier NuPastel Firm Pastel Color Sticks 96-Count Multicolor (1-Pack)**Prismacolor**$97.56**4.6★151 rev](https://www.amazon.com/dp/B09HY23ZRC) [3**Prismacolor Premier NuPastel Firm Pastel Color Sticks 96 Pack**Prismacolor**$110.01**4.8★572 rev](https://www.amazon.com/dp/B000N312EC) [4**Prismacolor 27049 Premier NuPastel Firm Pastel Color Sticks 24-Count**Prismacolor**$28.25**4.7★1,421 rev](https://www.amazon.com/dp/B000N3382G) [5**Prismacolor NuPastel Sets Standard Assortment Set of 24**Prismacolor**$27.95**4.8★246 rev](https://www.amazon.com/dp/B0038D3JUE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**27055 Premier NuPastel Firm Pastel Color Sticks 96-Count Multicolor (1-Pack)**Prismacolor**$97.56**151 rev4y ago](https://www.amazon.com/dp/B09HY23ZRC) [**Charvin Artist Colored Chalk Pastels (Set of 48) - Water Soluble Assorted Pastel Color Sticks for Wet & Dry Painting**Charvin**$26.41**447 rev7y ago](https://www.amazon.com/dp/B07ZT7PR19) [**Koh-I-Noor GIOCONDA 8112 Hard Pastel Pencils for the Artist (Pack of 12)**Koh-I-Noor**$14.80**36 rev13y ago](https://www.amazon.com/dp/B001NUU0JW) [**Prismacolor Premier Nupastels Firm Pastel Color Sticks 36 Count - For Textures Blending Shading**Prismacolor**$38.52**1,412 rev21y ago](https://www.amazon.com/dp/B000N2ZXLG) [**Prismacolor Premier NuPastel Firm Pastel Color Sticks 96 Pack**Prismacolor**$110.01**572 rev21y ago](https://www.amazon.com/dp/B000N312EC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Prismacolor Premier NuPastel Firm Pastel Color Sticks 96 Pack**Prismacolor**$110.01**4.8★**▲ 113%**](https://www.amazon.com/dp/B000N312EC) [**Prismacolor Premier Nupastels Firm Pastel Color Sticks 36 Count - For Textures Blending Shading**Prismacolor**$38.52**4.7★**▲ 10%**](https://www.amazon.com/dp/B000N2ZXLG) [**Koh-I-Noor GIOCONDA 8112 Hard Pastel Pencils for the Artist (Pack of 12)**Koh-I-Noor**$14.80**4.5★**— 6%**](https://www.amazon.com/dp/B001NUU0JW) [**Prismacolor Premier Nupastel Firm Pastel Color Sticks Adult Coloring 48 Pack**Prismacolor**$67.75**4.7★**— 8%**](https://www.amazon.com/dp/B000N337XG) [**27055 Premier NuPastel Firm Pastel Color Sticks 96-Count Multicolor (1-Pack)**Prismacolor**$97.56**4.6★**▼ 19%**](https://www.amazon.com/dp/B09HY23ZRC)
**~~View all trending →~~**
## **What buyers say about nupastel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**50%
*“Colors are vibrant”*
**Quality-Overall**14%
*“These color sticks are high quality”*
**Value For Money**6%
*“Good Price”*
**Measurement/Reading Accuracy**5%
*“Reliable”*
**Pen/Pencil Quality**5%
*“I Love love love my prismacolor pencils”*
**Paper Brightness**5%
*“are smooth on the paper”*
**Ease Of Use**4%
*“easy to use”*
**Soft Feel**3%
*“Middle soft product”*
**Residue**3%
*“no residue in that slot”*
**Durability**1%
*“they seem to last a long time”*
### **What buyers complain about **
**Durability**100%
*“Break easily”*
### **Top return reasons **
**Color**23%
**Defective Material/Parts**20%
**Size-Overall**11%
**Adhesion/Stickiness**11%
**Value For Money**6%
**Hard Feel**5%
**Functionality-Overall**3%
**Advertised Vs Actual Product**3%
**Ease Of Use**3%
**Display Colors**3%
## **Common questions**
- **Is nupastel profitable to sell on Amazon United States?**
- The niche generates $52K/yr across 8 tracked products. 90-day search growth is -16.3%. Flapen's verdict: Skip it (33/100).
- **How competitive is the nupastel niche?**
- 3 brands and 17 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nupastel?**
- Top complaints mined from reviews: Durability. The return rate is 1.6%.
- **When does demand for nupastel peak?**
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the nupastel niche?**
- Listings span $14.80–$110.01; the average listing price is $51.41 (sweet spot $15–$100). The average incumbent carries 636 reviews — the moat a new listing must climb.
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