---
title: "Nuln Oil — $226K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/nuln-oil"
last_updated: "2026-08-05T18:39:58.304Z"
locale: en
meta:
description: "Niche score 42/100 · $226K/yr market · 80K searches/yr · $16.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $226K/yr market · 80K searches/yr · $16.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nuln Oil — $226K/yr Amazon US Niche (2026) - Flapen"
---
# **nuln oil**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 43Growth 18Conversion 98Competition 8Returns 98Price range 79Avg price 79Brand share 0Review moat 53Quality gap 19
**Conversion**
**Incredible****17.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.47**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.16–$42.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,389.88**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$226K**
$226K/yr · 80K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nuln oil is a $226K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 42/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nuln oil market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$165K–$206K**
- units × avg price
- **Conversion rate**
- **17.3%**
- **Avg BSR**
- **#413**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**63**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Citadel75% - Vallejo17% - Games Workshop5% - The Army Painter3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -14.0% search growth over the last 90 days.
2K1KSpike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/nuln-oil/trend)
## **Top nuln oil search terms**
- **nuln oil**23K/yr-13.7%24.1% conv. - **vallejo wash**16K/yr-14.8%2.8% conv. - **nuln oil citadel paint**8K/yr-3.6%22.0% conv. - **paint wash**5K/yr-28.3%1.6% conv. - **reikland fleshshade**3K/yr+0.7%28.8% conv. - **vallejo wash set**4K/yr-18.3%4.5% conv. - **acrylic wash**3K/yr-21.6%2.0% conv. - **citadel nuln oil**3K/yr+7.4%22.9% conv. - **citadel shade**3K/yr-13.8%5.4% conv. - **reikland fleshshade citadel paint**3K/yr-28.6%26.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/nuln-oil/search-terms)
## **Top nuln oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$34K30%$68K45%$102K60%$136K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Citadel Shade Paint: Nuln Oil (18ml)**Citadel**$10.10**4.8★797 rev](https://www.amazon.com/dp/B0B6CL1FS3) [2**Games Workshop - Citadel Paint - Shade: Reikland Fleshshade (18ml)**Citadel**$10.07**4.6★196 rev](https://www.amazon.com/dp/B0B6CJWLFJ) [3**Vallejo - Game Color Wash | Effects Color Series | Rich Pigment Formula | Matte Finish Washes | Ideal for Shading Weathering & Recess Detail Work | 8 Bottles x 18 ml (0.6 fl.oz.)**Vallejo**$25.00**4.6★87 rev](https://www.amazon.com/dp/B0D2612ZRR) [4**Citadel Nuln Oil 24ml - Games Workshop**Citadel**$11.85**4.7★2,796 rev](https://www.amazon.com/dp/B0189BIERC) [5**Games Workshop Citadel Colour Shade: Agrax Earthshade (18ml)**Games Workshop**$10.05**4.8★307 rev](https://www.amazon.com/dp/B0B6CK8PD5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vallejo - Game Color Wash | Effects Color Series | Rich Pigment Formula | Matte Finish Washes | Ideal for Shading Weathering & Recess Detail Work | 8 Bottles x 18 ml (0.6 fl.oz.)**Vallejo**$25.00**87 rev2y ago](https://www.amazon.com/dp/B0D2612ZRR) [**The Army Painter Warpaints Fanatic Washes Paint Set 10 x 18 mL Acrylic Paint - Model Paint Washes and Shades for Miniature Models Warhammer & D&D Miniatures**The Army Painter**$42.77**412 rev2y ago](https://www.amazon.com/dp/B0CVHD9C9G) [**Games Workshop Citadel Colour Shade: Agrax Earthshade (18ml)**Games Workshop**$10.05**307 rev3y ago](https://www.amazon.com/dp/B0B6CK8PD5) [**Games Workshop - Citadel Paint - Shade: Reikland Fleshshade (18ml)**Citadel**$10.07**196 rev3y ago](https://www.amazon.com/dp/B0B6CJWLFJ) [**Citadel Shade Paint: Nuln Oil (18ml)**Citadel**$10.10**797 rev3y ago](https://www.amazon.com/dp/B0B6CL1FS3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vallejo - Game Color Wash | Effects Color Series | Rich Pigment Formula | Matte Finish Washes | Ideal for Shading Weathering & Recess Detail Work | 8 Bottles x 18 ml (0.6 fl.oz.)**Vallejo**$25.00**4.6★**▲ 19%**](https://www.amazon.com/dp/B0D2612ZRR) [**Citadel Shade Paint: Nuln Oil (18ml)**Citadel**$10.10**4.8★**▲ 11%**](https://www.amazon.com/dp/B0B6CL1FS3) [**Games Workshop - Citadel Paint - Shade: Reikland Fleshshade (18ml)**Citadel**$10.07**4.6★**— 4%**](https://www.amazon.com/dp/B0B6CJWLFJ) [**The Army Painter Warpaints Fanatic Washes Paint Set 10 x 18 mL Acrylic Paint - Model Paint Washes and Shades for Miniature Models Warhammer & D&D Miniatures**The Army Painter**$42.77**4.8★**▼ 10%**](https://www.amazon.com/dp/B0CVHD9C9G) [**Games Workshop Citadel Colour Shade: Agrax Earthshade (18ml)**Games Workshop**$10.05**4.8★**▼ 13%**](https://www.amazon.com/dp/B0B6CK8PD5)
**~~View all trending →~~**
## **What buyers say about nuln oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Washability**23%
*“This is a great wash for miniatures and terrain”*
**Color**15%
*“great color”*
**Paint Quality**15%
*“Pleased with armypainter”*
**Ease Of Use**13%
*“Easy to use”*
**Functionality-Overall**10%
*“Works well for models and scenery”*
**Quality-Overall**8%
*“Great product with practice”*
**Smell**5%
*“Works as a wash. smells good too”*
**Advertised Vs Actual Product**5%
*“It works as described”*
**Engraving/Paint/Sublimation**5%
*“Excellent paint”*
**Efficiency**3%
*“Works great”*
### **What buyers complain about **
**Paint Quality**42%
*“Performs a lot more like a contrast paint than a shade now”*
**Advertised Vs Actual Product**25%
*“Not the same as it used to be”*
**Leak-Proof**25%
*“Arrived leaking”*
**Instructions/User Manual/Troubleshooting**8%
*“one is stuck to the manual because it leaked”*
### **Top return reasons **
**Paint Quality**29%
**Leak-Proof**24%
**Color**13%
**Advertised Vs Actual Product**9%
**Value For Money**7%
**Product Condition**6%
**Functionality-Overall**4%
**Size-Overall**3%
**Defective Material/Parts**3%
**Texture/Consistency-Overall**2%
## **Common questions**
- **Is nuln oil profitable to sell on Amazon United States?**
- The niche generates $226K/yr across 8 tracked products. 90-day search growth is -14.0%. Flapen's verdict: Skip it (42/100).
- **How competitive is the nuln oil niche?**
- 4 brands and 63 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nuln oil?**
- Top complaints mined from reviews: Paint Quality, Advertised Vs Actual Product, Leak-Proof. The return rate is 0.3%.
- **When does demand for nuln oil peak?**
- Demand peaks in Feb; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the nuln oil niche?**
- Listings span $8.16–$42.77; the average listing price is $16.47 (sweet spot $15–$100). The average incumbent carries 1,390 reviews — the moat a new listing must climb.
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