---
title: "Nighthaunt — $53K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/nighthaunt"
last_updated: "2026-08-09T21:51:56.513Z"
locale: en
meta:
description: "Niche score 40/100 · $53K/yr market · 35K searches/yr · $55.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $53K/yr market · 35K searches/yr · $55.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nighthaunt — $53K/yr Amazon US Niche (2026) - Flapen"
---
# **nighthaunt**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 19Conversion 34Competition 58Returns 80Price range 74Avg price 91Brand share 0Review moat 96Quality gap 21
**Review moat**
**Incredible****85.25**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$55.93**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$21.18–$128.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-12.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$53K**
$53K/yr · 35K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, nighthaunt is a $53K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 40/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nighthaunt market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$42K–$56K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#6,565**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **15%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 100%
**Open market**
**0%**
- Games Workshop59% - Warhammer Age of Sigmar36% - Warhammer5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.2% search growth over the last 90 days.
1K750Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/nighthaunt/trend)
## **Top nighthaunt search terms**
- **nighthaunt**15K/yr-10.2%2.2% conv. - **nighthaunt age of sigmar**11K/yr-9.0%2.0% conv. - **warhammer nighthaunt**5K/yr-25.5%1.1% conv. - **age of sigmar nighthaunt**5K/yr-9.6%3.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/nighthaunt/search-terms)
## **Top nighthaunt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$11K30%$16K40%$21K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Games Workshop Warhammer Age of Sigmar: Spearhead: Nighthaunt: Cursed Shacklehorde**Games Workshop**$124.53**4.2★12 rev](https://www.amazon.com/dp/B0FLZW4SYX) [2**Banshees: Myrmourn Nighthaunt**Games Workshop**$21.18**5.0★16 rev](https://www.amazon.com/dp/B09ZSXF618) [3**Games Workshop Warhammer AoS - Nighthaunt Lady Olynder 40-06**Games Workshop**$49.19**4.7★300 rev](https://www.amazon.com/dp/B07F1WS813) [4**Games Workshop Warhammer AoS - Easy to Build: Nighthaunt Reikenor The Grimhailer Black**Warhammer Age of Sigmar**$39.46**4.7★176 rev](https://www.amazon.com/dp/B07FJNSDYX) [5**Warhammer AoS - Easy to Build: Nighthaunt Chainrasp Hordes**Warhammer Age of Sigmar**$40.68**4.7★130 rev](https://www.amazon.com/dp/B07FSWK3D7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nighthaunt 4th Edition Battletome by Games Workshop**Games Workshop**$51.05**8 rev10mo ago](https://www.amazon.com/dp/1804575518) [**Warhammer - Age of Sigmar - Nighthaunt: Lord Vitriolic**Games Workshop**$35.19**4 rev10mo ago](https://www.amazon.com/dp/B0FLZJWWGP) [**Games Workshop Warhammer Age of Sigmar: Spearhead: Nighthaunt: Cursed Shacklehorde**Games Workshop**$124.53**12 rev11mo ago](https://www.amazon.com/dp/B0FLZW4SYX) [**Banshees: Myrmourn Nighthaunt**Games Workshop**$21.18**16 rev3y ago](https://www.amazon.com/dp/B09ZSXF618) [**Games Workshop 70-10 Collectible Figure**Warhammer Age of Sigmar**$128.22**51 rev4y ago](https://www.amazon.com/dp/B0B3XTGQVC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Games Workshop Warhammer AoS - Nighthaunt Bladegheist Revenants**Warhammer Age of Sigmar**$53.37**4.5★**▲ 142%**](https://www.amazon.com/dp/B07G2S55DT) [**Warhammer AoS - Easy to Build: Nighthaunt Chainrasp Hordes**Warhammer Age of Sigmar**$40.68**4.7★**▲ 45%**](https://www.amazon.com/dp/B07FSWK3D7) [**Games Workshop - Warhammer - Age of Sigmar - Nighthaunt: Kurdoss Valentian The Craven King**Warhammer Age of Sigmar**$50.41**4.7★**▲ 39%**](https://www.amazon.com/dp/B07FCX89TG) [**Games Workshop 99120207030 Nighthaunt Spirit Hosts Tabletop and Miniature Gaming Black Medium**Games Workshop**$30.33**4.5★**▲ 36%**](https://www.amazon.com/dp/B01BFGG150) [**Games Workshop Warhammer Age of Sigmar: Spearhead: Nighthaunt: Cursed Shacklehorde**Games Workshop**$124.53**4.2★**▲ 23%**](https://www.amazon.com/dp/B0FLZW4SYX)
**~~View all trending →~~**
## **What buyers say about nighthaunt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Design-Overall**38%
*“Great model, arrived on time in good shape”*
**Quality-Overall**25%
*“The quality is good, that's GW, no wonder”*
**Shape/Style**5%
*“This is a nicely detailed model that's going to look good on the battlefield”*
**Engraving/Paint/Sublimation**5%
*“so far it takes the paint well like any other figure”*
### **What buyers complain about **
**Strength**25%
*“theyre extremely fragile due to how they connect to the bases”*
**Value For Money**10%
*“At the current price of $35.70 the value is a little questionable for one figure”*
**Assembly/Installation**10%
*“But, it was difficult to assemble”*
**Instructions/User Manual/Troubleshooting**10%
*“In particular the instructions for the first 2 pieces were really unclear”*
### **Top return reasons **
**Value For Money**33%
**Quality-Overall**33%
**Defective Material/Parts**33%
## **Common questions**
- **Is nighthaunt profitable to sell on Amazon United States?**
- The niche generates $53K/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.2%. Flapen's verdict: Skip it (40/100).
- **How competitive is the nighthaunt niche?**
- 3 brands and 51 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nighthaunt?**
- Top complaints mined from reviews: Strength, Value For Money, Assembly/Installation. The return rate is 1.8%.
- **When does demand for nighthaunt peak?**
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the nighthaunt niche?**
- Listings span $21.18–$128.22; the average listing price is $55.93 (sweet spot $15–$100). The average incumbent carries 85 reviews — the moat a new listing must climb.
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