---
title: "Newspaper Wrapping Paper — $22K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/newspaper-wrapping-paper"
last_updated: "2026-08-09T21:54:50.928Z"
locale: en
meta:
description: "Niche score 39/100 · $22K/yr market · 65K searches/yr · $10.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $22K/yr market · 65K searches/yr · $10.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Newspaper Wrapping Paper — $22K/yr Amazon US Niche (2026) - Flapen"
---
# **newspaper wrapping paper**
**Skip it**
Soft demand (-72.9% this quarter) — this niche doesn't clear our bar today.
Market size 6Growth 0Conversion 39Competition 65Returns 85Price range 46Avg price 42Brand share 52Review moat 71Quality gap 30
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****642.25**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$5.77–$22.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.99**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$22K**
$22K/yr · 65K searches
**Growth**
**Bad****-72.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, newspaper wrapping paper is a $22K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 39/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **newspaper wrapping paper market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$27K–$33K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#674**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 83%
**Open market**
**22%**
- Larcenciel28% - RUSPEPA24% - LeZakaa11% - WRAPAHOLIC5% - kawaarashi5% - GvoyTiuue5%
## **Demand**
Weekly Amazon search volume, last 30 weeks — -72.9% search growth over the last 90 days.
6K4KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/newspaper-wrapping-paper/trend)
## **Top newspaper wrapping paper search terms**
- **newspaper wrapping paper**49K/yr-81.2%3.2% conv. - **newspaper tissue paper**7K/yr-46.2%5.2% conv. - **newspaper flower wrapping paper**4K/yr-25.2%4.9% conv. - **vintage newspaper wrapping paper**5K/yr-52.6%2.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/newspaper-wrapping-paper/search-terms)
## **Top newspaper wrapping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6616%$1K9%$2K12%$3K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RUSPEPA 20 Sheets Kraft Newspaper Flower Wrapping Paper Reversible Floral Bouquet Paper Black Font Kraft Newsprint Design for Birthday Florist Supply Wedding Valentines Day Mothers Day and DIY**RUSPEPA**$8.04**4.6★108 rev](https://www.amazon.com/dp/B0DSVK4HMX) [2**Larcenciel Vintage Newspaper Tissue Paper Roll | 17x33 Black White Old News Print Wrapping Tissue Paper for Gift Bags Gift Wrap Flower Packaging Craft Projects Wedding Birthday Holiday Decor**Larcenciel**$10.87**4.3★169 rev](https://www.amazon.com/dp/B0F3HW6194) [3**Larcenciel 100 Sheet Vintage Newspaper Tissue Paper Old News Print Gift Wrapping Tissue Paper for Gift Bags Packaging Black Beige Art Tissue for Wedding Birthday Party Holiday Decor Craft 20x14inch**Larcenciel**$10.60**4.6★798 rev](https://www.amazon.com/dp/B0DJLWJZZQ) [4**Larcenciel Vintage Newspaper Tissue Paper Roll | 17x33 Beige Black Old News Print Wrapping Tissue Paper for Gift Bags Gift Wrap Flower Packaging Craft Projects Wedding Birthday Holiday Decor**Larcenciel**$12.29**4.3★169 rev](https://www.amazon.com/dp/B0FHHDBR4B) [5**LeZakaa 20 Sheets Kraft Newsprint Flower Wrapping Paper - Reversible Floral Bouquet Paper - White Newsprint Design for Valentines Day Mothers Day Parties Birthdays Weddings Baby Shower**LeZakaa**$7.55**4.7★219 rev](https://www.amazon.com/dp/B0D8BFWKLB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**100 Sheets Vintage Newspaper Tissue Paper 20 x 14Inch Old Newsprint Gift Wrapping Tissue Paper Newspaper Art Tissue Paper for Wedding Birthday Party Gift Wrap DIY Crafts**Tnoeuz**$13.89**0 rev3mo ago](https://www.amazon.com/dp/B0GSGDZS9M) [**RUSPEPA Kraft Birthday Newspaper Wrapping Paper Roll Vintage Retro Birthday Headlines with Party Cake & Gifts Design Kraft Gift Wrap for Adult Milestone Celebration Party 17 Inches x 16.4 Feet**RUSPEPA**$10.01**92 rev5mo ago](https://www.amazon.com/dp/B0GJC5WBTZ) [**RUSPEPA Vintage Newspaper Tissue Paper Kraft Brown Retro Old Newsprint Design Magazine Newspaper Gift Wrapping Tissue Paper for Wedding Birthday Shower Party Craft Decor 19.5 x 27.5 20 Sheets**RUSPEPA**$10.04**2 rev5mo ago](https://www.amazon.com/dp/B0GGDRSB1J) [**RUSPEPA Vintage Newspaper Tissue Paper Black White Retro Old Newsprint Design Magazine Newspaper Gift Wrapping Tissue Paper for Wedding Birthday Shower Party Craft Decor 19.5 x 27.5 20 Sheets**RUSPEPA**$9.97**2 rev5mo ago](https://www.amazon.com/dp/B0GGGKLF98) [**1 Roll of Retro Newspaper Tissue Paper Mini Roll 17 in x 98.4 Ft Vintage Magazine Patterns Gift Wrapping Paper for Valentines Day DIY Crafts Wedding Birthday Anniversaries Party Supplies**GvoyTiuue**$11.41**5 rev6mo ago](https://www.amazon.com/dp/B0GDT4W3V8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**100 Sheets Vintage Newspaper Tissue Paper 20 x 14Inch Old Newsprint Gift Wrapping Tissue Paper Newspaper Art Tissue Paper for Wedding Birthday Party Gift Wrap DIY Crafts**Tnoeuz**$13.89**0.0★**▲ 613%**](https://www.amazon.com/dp/B0GSGDZS9M) [**RUSPEPA Vintage Newspaper Tissue Paper Black White Retro Old Newsprint Design Magazine Newspaper Gift Wrapping Tissue Paper for Wedding Birthday Shower Party Craft Decor 19.5 x 27.5 20 Sheets**RUSPEPA**$9.97**4.0★**▲ 547%**](https://www.amazon.com/dp/B0GGGKLF98) [**RUSPEPA Vintage Newspaper Tissue Paper Kraft Brown Retro Old Newsprint Design Magazine Newspaper Gift Wrapping Tissue Paper for Wedding Birthday Shower Party Craft Decor 19.5 x 27.5 20 Sheets**RUSPEPA**$10.04**4.0★**▲ 380%**](https://www.amazon.com/dp/B0GGDRSB1J) [**RUSPEPA Kraft Birthday Newspaper Wrapping Paper Roll Vintage Retro Birthday Headlines with Party Cake & Gifts Design Kraft Gift Wrap for Adult Milestone Celebration Party 17 Inches x 16.4 Feet**RUSPEPA**$10.01**4.8★**▲ 326%**](https://www.amazon.com/dp/B0GJC5WBTZ) [**WRAPAHOLIC 20 Sheets Kraft Newspaper Flower Wrapping Paper - 19.6 x 27.5 inch Coffee Font Vintage Newsprint Design Reversible Floral Bouquet Wrapping Paper for Florist Supply Wedding Birthday Gift DIY**WRAPAHOLIC**$6.78**4.5★**▲ 176%**](https://www.amazon.com/dp/B0DWSPX3NQ)
**~~View all trending →~~**
## **What buyers say about newspaper wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“The tissue paper itself is a very high-quality”*
**Size-Overall**9%
*“perfect size for my needs”*
**Value For Money**8%
*“Good price”*
**Paper Quality**8%
*“The paper was good it was clean”*
**Gifting Purpose**7%
*“Book gift giving”*
**Advertised Vs Actual Product**6%
*“What I needed”*
**Ease Of Use**4%
*“Easy to use”*
**Durability**4%
*“Holds up well”*
**Thickness**3%
*“Solid thickness”*
**Strength**2%
*“Very sturdy and easy to fold”*
### **What buyers complain about **
**Size-Overall**25%
*“Not the right size”*
**Thickness**21%
*“The paper itself is thick”*
**Value For Money**11%
*“It seems expensive to me”*
**Paper Quality**10%
*“Small pack of paper”*
**Smell**2%
*“Bad smell”*
**Color**2%
*“Not as dark as I expected”*
**Strength**2%
*“fragile wine glasses”*
**Moist/Dry**2%
*“the tissue paper was completely dry”*
**Water Resistance**2%
*“This is definitely not a waterproof wrap for florals”*
**De-Grease**2%
*“Not grease proof”*
### **Top return reasons **
**Size-Overall**44%
**Value For Money**11%
**Advertised Vs Actual Product**9%
**Thin**9%
**Paper Quality**6%
**Color**3%
**Material Quality**3%
**Thickness**3%
**Quality-Overall**3%
**Functionality-Overall**1%
## **Common questions**
- **Is newspaper wrapping paper profitable to sell on Amazon United States?**
- The niche generates $22K/yr across 40 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -72.9%. Flapen's verdict: Skip it (39/100).
- **How competitive is the newspaper wrapping paper niche?**
- 18 brands and 23 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in newspaper wrapping paper?**
- Top complaints mined from reviews: Size-Overall, Thickness, Value For Money. The return rate is 1.5%.
- **What does it cost to enter the newspaper wrapping paper niche?**
- Listings span $5.77–$22.76; the average listing price is $10.99 (sweet spot $15–$100). The average incumbent carries 642 reviews — the moat a new listing must climb.
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