---
title: "Neenah 110 Lb Cardstock — $54K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/neenah-110-lb-cardstock"
last_updated: "2026-08-10T06:44:59.361Z"
locale: en
meta:
description: "Niche score 42/100 · $54K/yr market · 45K searches/yr · $14.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $54K/yr market · 45K searches/yr · $14.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Neenah 110 Lb Cardstock — $54K/yr Amazon US Niche (2026) - Flapen"
---
# **neenah 110 lb cardstock**
**Skip it**
A small market ($54K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 19Conversion 79Competition 26Returns 98Price range 68Avg price 74Brand share 30Review moat 30Quality gap 37
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.82**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.93–$31.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,538.6**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-11.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$54K**
$54K/yr · 45K searches
According to Flapen's Amazon United States niche tracking, neenah 110 lb cardstock is a $54K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 42/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **neenah 110 lb cardstock market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$89K–$119K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#113**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**63**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**9%**
- Neenah59% - Astrobrights11% - WritePads7% - Goefun5% - TownStix5% - YIXUNHL4% - Open — no brand owns it (3 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.6% search growth over the last 90 days.
1K750Spike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/neenah-110-lb-cardstock/trend)
## **Top neenah 110 lb cardstock search terms**
- **110 lb cardstock 8.5 x 11 white**16K/yr-21.5%12.5% conv. - **300 gsm paper**13K/yr-4.0%1.2% conv. - **neenah cardstock 110 lb**8K/yr-8.5%10.8% conv. - **110lb cardstock 8.5x11 white**8K/yr-5.1%11.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/neenah-110-lb-cardstock/search-terms)
## **Top neenah 110 lb cardstock products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$11K30%$16K40%$22K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Neenah Paper Exact Index Card Stock 94 Bright 110 lb Index Weight 8.5 x 11 White 250/Pack**Neenah**$11.83**4.6★12,682 rev](https://www.amazon.com/dp/B006P1EQXA) [2**Neenah White Index Paper Mediumweight 110 lb. Index - 199 Gsm 300 Sheets 94 Brightness 8.5 x 11 - More Sheets! (91635)**Neenah**$17.28**4.7★14,915 rev](https://www.amazon.com/dp/B07QQ3L753) [3**Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing**Astrobrights**$11.12**4.4★137 rev](https://www.amazon.com/dp/B0FWRYP3CC) [4**Veritas White Cardstock 8.5 x 11 110LB Index/199GSM Heavyweight Card Stock 100 Sheets Thick Cardstock Printer Paper for Copy Printing Art Projects Invitations Made In USA**WritePads**$18.56**4.5★313 rev](https://www.amazon.com/dp/B0D1S48WJP) [5**20 Sheets Heavy White Cardstock - 8.5 x 11 110 lb (300 gsm)**TownStix**$6.93**4.7★3,769 rev](https://www.amazon.com/dp/B0BVVBBLVV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing**Astrobrights**$11.12**137 rev8mo ago](https://www.amazon.com/dp/B0FWRYP3CC) [**Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 200 Sheets - Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing**Astrobrights**$10.21**56 rev8mo ago](https://www.amazon.com/dp/B0FWRXM5FW) [**Cardstock Paper - Plain Heavy Bright White Stock Cover Stock Paper 110lb(300 gsm) Cover Thick Cardstock Paper 8.5 x 11 50 Sheets Inkjet/Laser Printer Compatible**Lyuzecheean**$14.90**13 rev1y ago](https://www.amazon.com/dp/B0F9PS146D) [**Cover stock Paper White Cardstock 8.5 x 11 110 lb/300 gsm Heavy Card Stock for Printer Card Stock Paper for Invitations Scrapbooking Greeting Crafts Diy Cards Decoration Drawing (White 25P)**YIXUNHL**$8.74**121 rev1y ago](https://www.amazon.com/dp/B0DZGVVFWT) [**110lb White Cardstock 8.5x11 Goefun 100 Sheets Heavyweight White Card Stock 300 GSM for Invitations Menus Poster DIY Card**Goefun**$22.33**246 rev1y ago](https://www.amazon.com/dp/B0DHVL5CPC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing**Astrobrights**$11.12**4.4★**▲ 141%**](https://www.amazon.com/dp/B0FWRYP3CC) [**Cardstock Paper - Plain Heavy Bright White Stock Cover Stock Paper 110lb(300 gsm) Cover Thick Cardstock Paper 8.5 x 11 50 Sheets Inkjet/Laser Printer Compatible**Lyuzecheean**$14.90**3.8★**▲ 108%**](https://www.amazon.com/dp/B0F9PS146D) [**Neenah White Index Paper Mediumweight 110 lb. Index - 199 Gsm 300 Sheets 94 Brightness 8.5 x 11 - More Sheets! (91635)**Neenah**$17.28**4.7★**▲ 78%**](https://www.amazon.com/dp/B07QQ3L753) [**Veritas White Cardstock 8.5 x 11 110LB Index/199GSM Heavyweight Card Stock 100 Sheets Thick Cardstock Printer Paper for Copy Printing Art Projects Invitations Made In USA**WritePads**$18.56**4.5★**▲ 63%**](https://www.amazon.com/dp/B0D1S48WJP) [**Neenah Paper 4456 Neenah 110lb Classic Crest Cardstock 8.5X11 125 per Package**Neenah**$31.93**4.8★**▲ 42%**](https://www.amazon.com/dp/B083P4HFZQ)
**~~View all trending →~~**
## **What buyers say about neenah 110 lb cardstock**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“the paper quality is nice”*
**Paper Quality**16%
*“Awesome paper”*
**Value For Money**11%
*“Excellent value”*
**Thickness**7%
*“Great thickness for cards”*
**Color**7%
*“the color is bright”*
**Print Quality**5%
*“Excellent for sturdy printing and high quality”*
**Advertised Vs Actual Product**5%
*“As Advertised”*
**Weight Light**2%
*“It's great for card making unless you really need something heavier”*
**Paper Compatibility**2%
*“Paper worked perfectly for my project”*
**Strength**2%
*“Not flimsy at all”*
### **What buyers complain about **
**Thickness**24%
*“Not as thick as I expected”*
**Paper Quality**23%
*“Very cheap paper”*
**Advertised Vs Actual Product**6%
*“Misleading advertisement”*
**Strength**4%
*“Too flimsy”*
**Weight Heavy**4%
*“Its no way even close to being heavy 110# I immediately tried to request a return”*
**Quality-Overall**3%
*“What I received was a lower quality compared to my first purchase”*
**Thin**3%
*“Very thin”*
**Color**3%
*“Color is not true white”*
**Weight Light**2%
*“Thinner and lighter than advertised”*
**Print Quality**2%
*“printing on them is also a nightmare because the color looks completely off”*
### **Top return reasons **
**Paper Quality**28%
**Thin**11%
**Thickness**11%
**Advertised Vs Actual Product**6%
**Size-Overall**6%
**Weight Heavy**5%
**Value For Money**4%
**Color**3%
**Compatibility-Overall**3%
**Paper Compatibility**2%
## **Common questions**
- **Is neenah 110 lb cardstock profitable to sell on Amazon United States?**
- The niche generates $54K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Skip it (42/100).
- **How competitive is the neenah 110 lb cardstock niche?**
- 9 brands and 63 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in neenah 110 lb cardstock?**
- Top complaints mined from reviews: Thickness, Paper Quality, Advertised Vs Actual Product. The return rate is 0.5%.
- **When does demand for neenah 110 lb cardstock peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the neenah 110 lb cardstock niche?**
- Listings span $6.93–$31.93; the average listing price is $14.82 (sweet spot $15–$100). The average incumbent carries 3,539 reviews — the moat a new listing must climb.
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