---
title: "Needlepoint — $25K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/needlepoint"
last_updated: "2026-08-09T20:39:50.015Z"
locale: en
meta:
description: "Niche score 49/100 · $25K/yr market · 171K searches/yr · $35.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $25K/yr market · 171K searches/yr · $35.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Needlepoint — $25K/yr Amazon US Niche (2026) - Flapen"
---
# **needlepoint**
**Skip it**
Weak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size 6Growth 9Conversion 5Competition 96Returns 83Price range 38Avg price 95Brand share 65Review moat 94Quality gap 57
**Competition**
**Incredible****15%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$35.47**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****118.51**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$8.93–$229.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-31.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$25K**
$25K/yr · 171K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, needlepoint is a $25K/yr Amazon United States market (171K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **needlepoint market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$53K–$71K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#254**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **71%**
- **Out of stock**
- **11.0%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.
**Brands**
**38 **▲rising
**Sellers**
**64**
**Top-5 brand share**
**66%**
Top 20: 92%
**Top-5 click share**
**15%**
Top 20: 38%
**Open market**
**29%**
- Brvsk32% - Design Works Crafts11% - Generic10% - Howie's Needlepoint7% - Dimensions6% - XunYee5%
## **Demand & seasonality**
Weekly Amazon search volume, last 66 weeks — -31.2% search growth over the last 90 days.
25K15KPrime Day '25Spike '25Holiday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/needlepoint/trend)
## **Top needlepoint search terms**
- **needlepoint pillow kit**24K/yr-13.3%0.2% conv. - **needlepoint canvas painted**12K/yr+19.8%0.4% conv. - **needlepoint canvas kit**23K/yr-46.0%0.6% conv. - **brvsk needlepoint kits for adults**14K/yr+3.6%0.9% conv. - **dimensions needlepoint kits**17K/yr-45.5%0.6% conv. - **bargello needlepoint kits**11K/yr-26.5%0.1% conv. - **needlepoint pillow kits**8K/yr+9.2%0.1% conv. - **brvsk needlepoint kits**11K/yr-34.9%0.7% conv. - **small needlepoint kits**7K/yr-17.4%0.9% conv. - **needle point canvas kit**13K/yr-74.8%0.6% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/needlepoint/search-terms)
## **Top needlepoint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$2482%$4963%$7444%$9921101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Design Works Crafts Butterflies Galore Needlepoint Kit**Design Works Crafts**$10.23**4.1★316 rev](https://www.amazon.com/dp/B00VLNPSGG) [2**Love Needlepoint Kit**Design Works Crafts**$10.08**4.2★79 rev](https://www.amazon.com/dp/B00VLNPSBQ) [3**Rivvlive Summer Bikini 18 Mesh Needlepoint Canvas Kit Hand Painted Canvas Cross Stitch Kit for Beginners Includes Bikini Pattern Embroidery Cloth Thread Needles Threaders DIY Needlepoint Set**Rivvlive**$20.47**2.9★2 rev](https://www.amazon.com/dp/B0GY4X8NDH) [4**Hand-Painted Canvas Cream Goose with Pink Bow on 18 Mesh Zweigart Whimsical Spring & Nursery Dcor Needlepoint Project**Generic**$39.78**5.0★1 rev](https://www.amazon.com/dp/B0G1ZKGYJF) [5**XunYee 24 Pcs Sardine Squad 18 Mesh Needlepoint Canvas Kit Hand Painted Canvas Craft Set for Beginner Adult 2 Pcs Sardine Pattern Embroidery Cloth 7.8 Needle Threader Pincushion Scissor Seam Ripper**XunYee**$30.77**4.2★8 rev](https://www.amazon.com/dp/B0GTV5WS6T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Chumia 3 Pcs Flower Needlepoint Canvas Starter Kit for Adult 13ct 8 x 8 Pre Floral Printed Canvas with Thread Needle Stitch Introduction Tape Scissor for Beginner DIY Crafts Gift Summer Home Decor**Chumia**$27.70**2 rev1mo ago](https://www.amazon.com/dp/B0H2699WFY) [**Rivvlive Summer Bikini 18 Mesh Needlepoint Canvas Kit Hand Painted Canvas Cross Stitch Kit for Beginners Includes Bikini Pattern Embroidery Cloth Thread Needles Threaders DIY Needlepoint Set**Rivvlive**$20.47**2 rev2mo ago](https://www.amazon.com/dp/B0GY4X8NDH) [**XunYee 24 Pcs Sardine Squad 18 Mesh Needlepoint Canvas Kit Hand Painted Canvas Craft Set for Beginner Adult 2 Pcs Sardine Pattern Embroidery Cloth 7.8 Needle Threader Pincushion Scissor Seam Ripper**XunYee**$30.77**8 rev3mo ago](https://www.amazon.com/dp/B0GTV5WS6T) [**XunYee 15 Pcs Cherries 18 Mesh Needlepoint Canvas Kit Hand Painted Canvas Craft Set for Beginner Adult 2 Pcs Cherries Pattern Embroidery Cloth 7.8 Inch Needle Threader Pincushion Scissor Seam Ripper**XunYee**$30.74**8 rev3mo ago](https://www.amazon.com/dp/B0GTV3R47S) [**Zplontya 58PCS Needlepoint Canvas Starter Kit Include 6pcs 18ct Needlepoint Blank Canvas Threads Markers Tapes Needles Scissor Threaders and Ripper for Needlepoint & Cross Stitch Projects**Zplontya**$29.83**3 rev3mo ago](https://www.amazon.com/dp/B0GT183SJW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**XunYee 15 Pcs Cherries 18 Mesh Needlepoint Canvas Kit Hand Painted Canvas Craft Set for Beginner Adult 2 Pcs Cherries Pattern Embroidery Cloth 7.8 Inch Needle Threader Pincushion Scissor Seam Ripper**XunYee**$30.74**4.2★**▲ 350%**](https://www.amazon.com/dp/B0GTV3R47S) [**Zplontya 58PCS Needlepoint Canvas Starter Kit Include 6pcs 18ct Needlepoint Blank Canvas Threads Markers Tapes Needles Scissor Threaders and Ripper for Needlepoint & Cross Stitch Projects**Zplontya**$29.83**5.0★**▲ 342%**](https://www.amazon.com/dp/B0GT183SJW) [**XunYee 24 Pcs Sardine Squad 18 Mesh Needlepoint Canvas Kit Hand Painted Canvas Craft Set for Beginner Adult 2 Pcs Sardine Pattern Embroidery Cloth 7.8 Needle Threader Pincushion Scissor Seam Ripper**XunYee**$30.77**4.2★**▲ 342%**](https://www.amazon.com/dp/B0GTV5WS6T) [**Rivvlive Summer Bikini 18 Mesh Needlepoint Canvas Kit Hand Painted Canvas Cross Stitch Kit for Beginners Includes Bikini Pattern Embroidery Cloth Thread Needles Threaders DIY Needlepoint Set**Rivvlive**$20.47**2.9★**▲ 340%**](https://www.amazon.com/dp/B0GY4X8NDH) [**Chumia 3 Pcs Flower Needlepoint Canvas Starter Kit for Adult 13ct 8 x 8 Pre Floral Printed Canvas with Thread Needle Stitch Introduction Tape Scissor for Beginner DIY Crafts Gift Summer Home Decor**Chumia**$27.70**3.5★**▲ 337%**](https://www.amazon.com/dp/B0H2699WFY)
**~~View all trending →~~**
## **What buyers say about needlepoint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“EXCELLENT PRODUCT”*
**Ease Of Use**11%
*“Ease of use”*
**Fun/Entertainment Experience**9%
*“Hours of entertainment”*
**Instructions/User Manual/Troubleshooting**9%
*“Instructions were clear”*
**Value For Money**6%
*“Definitely worth the price”*
**Color**6%
*“Colors are beautiful”*
**Design-Overall**5%
*“the design is so nice”*
**Gifting Purpose**5%
*“Good gift”*
**Advertised Vs Actual Product**4%
*“As shown”*
**Material Quality**4%
*“The material is nice and thick, I will give it that,”*
### **What buyers complain about **
**Instructions/User Manual/Troubleshooting**19%
*“Needs better instructions”*
**Quality-Overall**8%
*“Quality control is terrible”*
**Color**7%
*“Missing one color of brown”*
**Material Quality**7%
*“Flimsy materials beware”*
**Stitch/Finish/Polish**6%
*“comes apart as you stitch”*
**Advertised Vs Actual Product**4%
*“Not what it looks like”*
**Size-Overall**4%
*“It was smaller than I expected”*
**Thickness**3%
*“Its too thick”*
**Ease Of Use**2%
*“was difficult to deal with”*
**Value For Money**2%
*“a Bit Pricey”*
### **Top return reasons **
**Size-Overall**15%
**Advertised Vs Actual Product**13%
**Instructions/User Manual/Troubleshooting**13%
**Stitch/Finish/Polish**9%
**Material Quality**8%
**Quality-Overall**8%
**Value For Money**5%
**Color**5%
**Defective Material/Parts**4%
**Hard Feel**3%
## **Common questions**
- **Is needlepoint profitable to sell on Amazon United States?**
- The niche generates $25K/yr across 150 tracked products. 3 of 30 products launched in the last 360 days are still selling. 90-day search growth is -31.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the needlepoint niche?**
- 38 brands and 64 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in needlepoint?**
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Quality-Overall, Color. The return rate is 1.6%.
- **When does demand for needlepoint peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 7.7× the quietest.
- **What does it cost to enter the needlepoint niche?**
- Listings span $8.93–$229.91; the average listing price is $35.47 (sweet spot $15–$100). The average incumbent carries 119 reviews — the moat a new listing must climb.
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