---
title: "Needlepoint Needles — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/needlepoint-needles"
last_updated: "2026-08-10T04:50:39.284Z"
locale: en
meta:
description: "Niche score 33/100 · $59K/yr market · 65K searches/yr · $6.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $59K/yr market · 65K searches/yr · $6.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Needlepoint Needles — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **needlepoint needles**
**Skip it**
Prices mostly outside the sweet spot ($3.72–$11.65) — this niche doesn't clear our bar today.
Market size 15Growth 6Conversion 97Competition 26Returns 97Price range 0Avg price 17Brand share 17Review moat 46Quality gap 22
**Conversion**
**Incredible****14.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,948.06**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****$6.11**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$59K**
$59K/yr · 65K searches
**Growth**
**Bad****-37.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$3.72–$11.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, needlepoint needles is a $59K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 33/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **needlepoint needles market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$49K–$61K**
- units × avg price
- **Conversion rate**
- **14.8%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**4%**
- JollMono27% - TLKKUE23% - DMC21% - Colonial Needle11% - FIVEIZERO11% - JNENERY3% - Open — no brand owns it (2 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 23 weeks — -37.7% search growth over the last 90 days.
2K2KSpike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/needlepoint-needles/trend)
## **Top needlepoint needles search terms**
- **needlepoint needles**38K/yr-33.2%11.3% conv. - **needlepoint needle**6K/yr-21.5%11.6% conv. - **size 20 tapestry needles**6K/yr-42.3%16.3% conv. - **needle point needles**4K/yr-26.3%12.3% conv. - **size 20 needlepoint needles**7K/yr-66.3%16.3% conv. - **needle point needle**4K/yr-42.3%14.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/needlepoint-needles/search-terms)
## **Top needlepoint needles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$18K40%$23K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TLKKUE 12 Pcs/3 Sizes Large-Eye Blunt Needles Steel Yarn Needle with Needle Threader Tapestry Needle for Sewing Crochet Knitting Embroidery (Silver 2.08in/2.36in/2.76in)**TLKKUE**$3.93**4.6★1,411 rev](https://www.amazon.com/dp/B0F8MSM1DP) [2**Premium Large Eye Large Gauge Needles for Hand Sewing - Assorted Sizes Including Embroidery - 25/50 PCs with 2 Threaders**JollMono**$7.28**4.6★4,716 rev](https://www.amazon.com/dp/B094H9S6W7) [3**DMC 1767-20 Tapestry Hand Needles 6-Pack Size 20**DMC**$5.65**4.8★146 rev](https://www.amazon.com/dp/B005EIDO9W) [4**DMC 1767-18/22 Tapestry Hand Needles 6-Pack Size 18/22**DMC**$5.62**4.7★63 rev](https://www.amazon.com/dp/B00281BP0I) [5**Tapestry Hand Needles-Size 20 6/Pkg**Colonial Needle**$6.09**4.7★47 rev](https://www.amazon.com/dp/B0053A4H0G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**35 Pack Premium Large Eye Needles for Hand Sewing with 2 Needle Threaders Assorted Sizes Embroidery Needles for Hand Sewing Sewing Needles Large Eye Big Eye Needle**JollMono**$5.48**4,716 rev9mo ago](https://www.amazon.com/dp/B0FR8NB2V5) [**TLKKUE 12 Pcs/3 Sizes Large-Eye Blunt Needles Steel Yarn Needle with Needle Threader Tapestry Needle for Sewing Crochet Knitting Embroidery (Silver 2.08in/2.36in/2.76in)**TLKKUE**$3.93**1,411 rev1y ago](https://www.amazon.com/dp/B0F8MSM1DP) [**TLKKUE 12 Pcs/3 Sizes Large-Eye Blunt Needles Steel Yarn Needle with Needle Threader Tapestry Needle for Sewing Crochet Knitting Embroidery (Gold 2.08in/2.36in/2.76in)**TLKKUE**$3.72**1,411 rev1y ago](https://www.amazon.com/dp/B0F8MNFWJH) [**Jnenery 35Pcs Large Eye Sewing Needles 7 Sizes Stainless Steel Needles for Hand Sewing Leather Embroidery Repair Quilting- Easy Threading with Threader Thimble for Crafters Seniors Travelers**JNENERY**$5.60**2,578 rev1y ago](https://www.amazon.com/dp/B0F2T9HY2Q) [**FIVEIZERO 30-Count Steel Needles for Hand Sewing 6 Sizes Large Eye Embroidery and Hand Quilting Needles Kit with Threaders for Art & Craft Projects**FIVEIZERO**$3.96**2,020 rev2y ago](https://www.amazon.com/dp/B0CR16V8LH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TLKKUE 12 Pcs/3 Sizes Large-Eye Blunt Needles Steel Yarn Needle with Needle Threader Tapestry Needle for Sewing Crochet Knitting Embroidery (Gold 2.08in/2.36in/2.76in)**TLKKUE**$3.72**4.6★**▲ 164%**](https://www.amazon.com/dp/B0F8MNFWJH) [**Tapestry Hand Needles-Size 22 6/Pkg**Colonial Needle**$7.55**4.8★**▲ 142%**](https://www.amazon.com/dp/B001DEI2OS) [**35 Pack Premium Large Eye Needles for Hand Sewing with 2 Needle Threaders Assorted Sizes Embroidery Needles for Hand Sewing Sewing Needles Large Eye Big Eye Needle**JollMono**$5.48**4.6★**▲ 80%**](https://www.amazon.com/dp/B0FR8NB2V5) [**50 Pack Premium Large Eye Needles for Hand Sewing with Needle Threaders Assorted Sizes Embroidery Needles for Hand Sewing Sewing Needles Large Eye Big Eye Needle**JollMono**$8.15**4.6★**▲ 69%**](https://www.amazon.com/dp/B097LQ1JY5) [**Jnenery 35Pcs Large Eye Sewing Needles 7 Sizes Stainless Steel Needles for Hand Sewing Leather Embroidery Repair Quilting- Easy Threading with Threader Thimble for Crafters Seniors Travelers**JNENERY**$5.60**4.6★**▲ 54%**](https://www.amazon.com/dp/B0F2T9HY2Q)
**~~View all trending →~~**
## **What buyers say about needlepoint needles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“They appear to be quality tools”*
**Advertised Vs Actual Product**15%
*“As described”*
**Value For Money**11%
*“Good Price”*
**Size-Overall**9%
*“Everything fits well”*
**Ease Of Use**9%
*“Easy to use”*
**Stitch/Finish/Polish**9%
*“Perfect for tougher material to stitch”*
**Strength**8%
*“Sturdy, with a nice sleek case”*
**Durability**2%
*“Durable and sturdy”*
**Storage Capacity**2%
*“The storage box is also a great value”*
**Embellishment/Embroidery Quality**2%
*“Perfect for my crochet projects”*
### **What buyers complain about **
**Size-Overall**22%
*“Most too small”*
**Thickness**21%
*“Too thick”*
**Quality-Overall**9%
*“The quality was mid”*
**Durability**6%
*“Easily breaks”*
**Ease Of Use**4%
*“Not any easier than normal”*
**Advertised Vs Actual Product**4%
*“the images are completely deceptive”*
**Stitch/Finish/Polish**4%
*“very difficult to sew”*
**Material Quality**4%
*“I cant use them because they will leave a hole in my material”*
**Strength**3%
*“Not very sturdy”*
**Value For Money**3%
*“Theyre extremely cheap”*
### **Top return reasons **
**Size-Overall**65%
**Advertised Vs Actual Product**8%
**Thickness**6%
**Value For Money**4%
**Functionality-Overall**3%
**Stitch/Finish/Polish**2%
**Defective Material/Parts**2%
**Material Quality**2%
**Quality-Overall**2%
**Thin**1%
## **Common questions**
- **Is needlepoint needles profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -37.7%. Flapen's verdict: Skip it (33/100).
- **How competitive is the needlepoint needles niche?**
- 8 brands and 65 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in needlepoint needles?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 0.6%.
- **What does it cost to enter the needlepoint needles niche?**
- Listings span $3.72–$11.65; the average listing price is $6.11 (sweet spot $15–$100). The average incumbent carries 1,948 reviews — the moat a new listing must climb.
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