---
title: "Needlepoint Canvas — $902K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/needlepoint-canvas"
last_updated: "2026-08-10T01:29:39.304Z"
locale: en
meta:
description: "Niche score 53/100 · $902K/yr market · 758K searches/yr · $21.92 avg price. Soft demand (-51.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $902K/yr market · 758K searches/yr · $21.92 avg price. Soft demand (-51.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Needlepoint Canvas — $902K/yr Amazon US Niche (2026) - Flapen"
---
# **needlepoint canvas**
**Worth a look**
Shows a thin review moat (28 avg reviews), but soft demand (-51.5% this quarter) keeps it on the watch list.
Market size 76Growth 0Conversion 62Competition 37Returns 97Price range 84Avg price 92Brand share 25Review moat 99Quality gap 42
**Review moat**
**Incredible****28.32**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.92**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.80–$46.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$902K**
$902K/yr · 758K searches
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-51.5%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, needlepoint canvas is a $902K/yr Amazon United States market (758K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **needlepoint canvas market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **$658K–$877K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **86%**
- **Out of stock**
- **21.9%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 98%
**Open market**
**8%**
- Aidalux54% - JINUPHION19% - Zplontya12% - Generic3% - HFEOIEN3% - HANGOOGER3% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 61 weeks — -51.5% search growth over the last 90 days.
40K30KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 7.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/needlepoint-canvas/trend)
## **Top needlepoint canvas search terms**
- **needlepoint canvas**303K/yr-43.0%1.6% conv. - **18 mesh needlepoint canvas**84K/yr-56.3%6.6% conv. - **13 mesh needlepoint canvas**80K/yr-55.5%7.0% conv. - **needle point canvas**41K/yr-48.2%1.2% conv. - **needlepoint canvas 18 mesh**34K/yr-56.9%4.6% conv. - **needlepoint canvas 13 mesh**33K/yr-54.3%4.6% conv. - **zweigart**38K/yr-65.3%2.3% conv. - **zweigart 18 mesh needlepoint canvas**23K/yr-52.1%4.2% conv. - **zweigart 13 mesh needlepoint canvas**21K/yr-54.6%5.0% conv. - **blank needlepoint canvas**14K/yr-57.3%3.7% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/needlepoint-canvas/search-terms)
## **Top needlepoint canvas products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$90K20%$180K30%$271K40%$361K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mono Deluxe Needlepoint Blank Canvas 18 Mesh Cotton White Cross Stitch & Embroidery Fabric 14 x 20**Aidalux**$22.63**4.6★44 rev](https://www.amazon.com/dp/B0G6T54TFM) [2**Needlepoint Canvas 13 Mesh Cotton White Blank Embroidery Fabric 19 x 17**Aidalux**$22.57**4.8★34 rev](https://www.amazon.com/dp/B0GS3WM8CY) [3**Needlepoint Canvas 13-Mesh 20 X 17 Beige Needlepoint Canvas Embroidery Blank Cloth**JINUPHION**$18.77**4.4★28 rev](https://www.amazon.com/dp/B0FXV3QL41) [4**Mono Deluxe Needlepoint Canvas 13 Mesh Cotton White Cross Stitch & Embroidery Fabric 17 x 14**Aidalux**$18.31**4.4★14 rev](https://www.amazon.com/dp/B0FX425BX5) [5**Needlepoint Canvas 18-Mesh 20 X 18 Beige Needlepoint Canvas Embroidery Blank White Cloth (Beige 18-mesh)**JINUPHION**$19.63**4.4★28 rev](https://www.amazon.com/dp/B0GHJRT9YY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HANGOOGER 13 Mesh Needlepoint Canvas 20 x 18 White Pure Cotton Blank Needlepoint Canvas Stiff Blank Canvas for Needlepoint Embroidery Cross Stitch Suitable for Beginners**HANGOOGER**$12.19**13 rev4w ago](https://www.amazon.com/dp/B0GY4D976L) [**Needlepoint Canvas 20 X 18 18-mesh White Needlepoint Canvas Embroidery Blank White Cotton**NAHADS**$19.91**13 rev1mo ago](https://www.amazon.com/dp/B0GT688N35) [**Needlepoint Canvas 20 X 18 13-mesh White Needlepoint Canvas Embroidery Blank White Cotton**NAHADS**$19.92**13 rev1mo ago](https://www.amazon.com/dp/B0GT6D2YYV) [**18 Mesh Blank Mono Canvas Cotton Needlepoint Embroidery Canvas 21x17 Inches**Aidalux**$19.41**13 rev2mo ago](https://www.amazon.com/dp/B0GZHQ58HJ) [**18 Mesh Needlepoint Canvas White Pure Cotton Needlepoint Canvas Embroidery Blank White Cloth Cross Stitch Fabirc-17.7X11.8.**HFEOIEN**$14.24**6 rev2mo ago](https://www.amazon.com/dp/B0GXVLCPT7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**18 Mesh Blank Mono Canvas Cotton Needlepoint Embroidery Canvas 21x17 Inches**Aidalux**$19.41**3.6★**▲ 204%**](https://www.amazon.com/dp/B0GZHQ58HJ) [**HANGOOGER 13 Mesh Needlepoint Canvas 20 x 18 White Pure Cotton Blank Needlepoint Canvas Stiff Blank Canvas for Needlepoint Embroidery Cross Stitch Suitable for Beginners**HANGOOGER**$12.19**4.5★**▲ 202%**](https://www.amazon.com/dp/B0GY4D976L) [**Needlepoint Canvas 20 X 18 18-mesh White Needlepoint Canvas Embroidery Blank White Cotton**NAHADS**$19.91**4.5★**▲ 202%**](https://www.amazon.com/dp/B0GT688N35) [**18 Mesh Needlepoint Canvas White Pure Cotton Needlepoint Canvas Embroidery Blank White Cloth Cross Stitch Fabirc-17.7X11.8.**HFEOIEN**$14.24**4.5★**▲ 202%**](https://www.amazon.com/dp/B0GXVLCPT7) [**Zplontya Bound Needlepoint Canvas 3 Pcs 18 Mesh Pink Cotton Blank Canvas Set 100% Pure Cotton with Non-Fray Edges for Needlepoint & Cross Stitch Project**Zplontya**$16.45**5.0★**▲ 202%**](https://www.amazon.com/dp/B0GSVKDSH3)
**~~View all trending →~~**
## **What buyers say about needlepoint canvas**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“It looks well made”*
**Material Quality**14%
*“The material feels durable”*
**Value For Money**6%
*“a reasonable value”*
**Size-Overall**6%
*“Good size,”*
**Stitch/Finish/Polish**6%
*“I think the best for cross stitch”*
**Advertised Vs Actual Product**5%
*“As Advertised”*
**Color**5%
*“nice neutral background color”*
**Ease Of Use**4%
*“easy to use”*
**Strength**4%
*“Very Sturdy”*
**Design-Overall**3%
*“Its perfect for designing your original ideas”*
### **What buyers complain about **
**Value For Money**12%
*“it feels a little expensive”*
**Size-Overall**8%
*“I read the size wrong”*
**Hard Feel**7%
*“It's stiff as expected”*
**Material Quality**7%
*“it's not fabric”*
**Paint Quality**5%
*“hard to paint”*
**Advertised Vs Actual Product**3%
*“Item does not match description”*
**Stitch/Finish/Polish**3%
*“I also fear it will snag the threads once I begin stitching”*
**Ease Of Use**2%
*“I found it difficult to maneuver”*
**Quality-Overall**2%
*“They arent high end”*
**Color**2%
*“the color range and quality arent quite what youd want for more detailed or professional-level canvas painting”*
### **Top return reasons **
**Size-Overall**28%
**Material Quality**21%
**Advertised Vs Actual Product**19%
**Value For Money**11%
**Quality-Overall**7%
**Defective Material/Parts**2%
**Color**2%
**Strength**2%
**Functionality-Overall**2%
**Hard Feel**1%
## **Common questions**
- **Is needlepoint canvas profitable to sell on Amazon United States?**
- The niche generates $902K/yr across 22 tracked products. 11 of 20 products launched in the last 360 days are still selling. 90-day search growth is -51.5%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the needlepoint canvas niche?**
- 10 brands and 13 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in needlepoint canvas?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Hard Feel. The return rate is 0.6%.
- **When does demand for needlepoint canvas peak?**
- Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 7.3× the quietest.
- **What does it cost to enter the needlepoint canvas niche?**
- Listings span $9.80–$46.08; the average listing price is $21.92 (sweet spot $15–$100). The average incumbent carries 28 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 68 [**bracelet making kit**](https://flapen.com/research/us/arts-crafts-sewing/bracelet-making-kit)$8.1M/yr+22.4%**Launch it**- 68 [**graduation cap decorations**](https://flapen.com/research/us/arts-crafts-sewing/graduation-cap-decorations)$229K/yr+425.9%**Worth a look**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**- 68 [**window markers**](https://flapen.com/research/us/arts-crafts-sewing/window-markers)$1.3M/yr+132.8%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)