---
title: "Necklace String — $164K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/necklace-string"
last_updated: "2026-08-09T20:39:49.939Z"
locale: en
meta:
description: "Niche score 58/100 · $164K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $164K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Necklace String — $164K/yr Amazon US Niche (2026) - Flapen"
---
# **necklace string**
**Worth a look**
Shows no brand lock-in (top 5 brands take 48% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 34Growth 54Conversion 32Competition 76Returns 81Price range 55Avg price 49Brand share 87Review moat 57Quality gap 57
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,225.67**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$3.97–$28.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+25.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$11.87**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$164K**
$164K/yr · 547K searches
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, necklace string is a $164K/yr Amazon United States market (547K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 58/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **necklace string market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$178K–$237K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#1,697**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**29 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**48%**
Top 20: 92%
**Top-5 click share**
**39%**
Top 20: 72%
**Open market**
**46%**
- Embolden Jewelry16% - ChainsHouse11% - SKQIR8% - IOYYIO7% - Bgfhna6% - FaithHeart6%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +25.6% search growth over the last 90 days.
13K8KSpike '25 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/necklace-string/trend)
## **Top necklace string search terms**
- **cord necklace**77K/yr+99.5%0.5% conv. - **necklace cord**87K/yr+11.8%2.3% conv. - **rope necklace**63K/yr+53.2%0.3% conv. - **necklace string**67K/yr+11.6%2.5% conv. - **black cord necklace**44K/yr+19.0%1.4% conv. - **black necklace cord**38K/yr+14.9%2.2% conv. - **necklace cords for pendants**28K/yr+12.3%1.6% conv. - **black rope necklace**25K/yr+3.1%1.0% conv. - **string necklace**17K/yr+21.6%0.4% conv. - **necklace rope**20K/yr+4.6%1.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/necklace-string/search-terms)
## **Top necklace string products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7K8%$13K12%$20K16%$26K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Black Silk Satin Cord | 18 Inch | Hypoallergnic Rope Necklace | Jewelry Gift for Any Age**Embolden Jewelry**$11.38**4.4★1,253 rev](https://www.amazon.com/dp/B00D5GZF10) [2**ChainsHouse Braided Leather Necklace Cord for Pendants with Clasp 16 inch**ChainsHouse**$14.81**4.4★1,298 rev](https://www.amazon.com/dp/B07R23DQFN) [3**SKQIR 3mm Black Waterproof Braided Leather Cord Necklace with Durable Stainless Steel Snap Clasp Men Women Woven Wax String Rope Chain for DIY Pendant Length 22**SKQIR**$9.43**4.3★51 rev](https://www.amazon.com/dp/B0F1T4QJ7B) [4**Tondiamo 12 Pcs Rope Necklace for Men Vintage Necklace Cord Rope Adjustable Double Knotted Handmade Craft Men Choker with Metal Ring for Hanging Pendants 14-26 Inches(Black Thick 2 mm)**Tondiamo**$10.01**4.5★193 rev](https://www.amazon.com/dp/B0CT4HP8KL) [5**Bgfhna Black Leather Necklace Cord with Clasp Braided Wax Rope Chain for Men Women with Stainless Steel Clasp 2mm Leather Cord Necklace for Pendant**Bgfhna**$5.98**4.0★102 rev](https://www.amazon.com/dp/B0FBW9G843)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FaithHeart Braided Leather Necklace Cord with Stainless Steel Lobster Clasp**FaithHeart**$14.60**5 rev9mo ago](https://www.amazon.com/dp/B0FR4VW27Q) [**Bgfhna Black Leather Necklace Cord with Clasp Braided Wax Rope Chain for Men Women with Stainless Steel Clasp 2mm Leather Cord Necklace for Pendant**Bgfhna**$5.98**102 rev1y ago](https://www.amazon.com/dp/B0FBW9G843) [**Bgfhna Black Leather Necklace Cord with Clasp Braided Wax Rope Chain for Men Women with Stainless Steel Clasp 2mm Leather Cord Necklace for Pendant**Bgfhna**$5.95**102 rev1y ago](https://www.amazon.com/dp/B0FBVW5K7J) [**Tewiky Layered Necklaces for Women 14k Gold Plated Chain Necklace Set**Tewiky**$14.09**160 rev1y ago](https://www.amazon.com/dp/B0F2M4CNWH) [**SKQIR 3mm Black Waterproof Braided Leather Cord Necklace with Durable Stainless Steel Snap Clasp Men Women Woven Wax String Rope Chain for DIY Pendant Length 22**SKQIR**$9.43**51 rev1y ago](https://www.amazon.com/dp/B0F1T4QJ7B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FaithHeart Braided Leather Necklace Cord with Stainless Steel Lobster Clasp**FaithHeart**$14.60**5.0★**▲ 97%**](https://www.amazon.com/dp/B0FR4VW27Q) [**IOYYIO Trendy Comfortable Braided Leather Chain Cord Necklace for Men/Women Waterproof Brown/Black Rope Chain for Pendant with Stainless Steel Clasp (Gift Box)**IOYYIO**$14.63**4.6★**▲ 81%**](https://www.amazon.com/dp/B095W5G6G2) [**Tewiky Layered Necklaces for Women 14k Gold Plated Chain Necklace Set**Tewiky**$14.09**4.5★**▲ 75%**](https://www.amazon.com/dp/B0F2M4CNWH) [**ChainsHouse Braided Leather Necklace Cord for Pendants with Clasp 20 inch**ChainsHouse**$17.60**4.5★**▲ 75%**](https://www.amazon.com/dp/B07QVPGKN4) [**Bgfhna Black Leather Necklace Cord with Clasp Braided Wax Rope Chain for Men Women with Stainless Steel Clasp 2mm Leather Cord Necklace for Pendant**Bgfhna**$5.98**4.0★**▲ 60%**](https://www.amazon.com/dp/B0FBW9G843)
**~~View all trending →~~**
## **What buyers say about necklace string**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Good quality”*
**Value For Money**12%
*“Good value”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Color**8%
*“Beautiful Colors”*
**Size-Overall**5%
*“Easy fit”*
**Strength**5%
*“Strong enough to use with heavy crystals”*
**Ease Of Use**4%
*“Quick and easy”*
**Durability**3%
*“Pretty durable”*
**Leather Quality**3%
*“The leather felt strong and durable, not flimsy at all”*
**Chain/Key Quality**3%
*“Love this chain”*
### **What buyers complain about **
**Thickness**9%
*“Much thinner than expected”*
**Advertised Vs Actual Product**9%
*“False advertising”*
**Durability**8%
*“Broke very quick”*
**Quality-Overall**7%
*“Cheap”*
**Value For Money**7%
*“Overpriced”*
**Size-Overall**5%
*“was a little short”*
**Stretchability/Expandability/Elasticity**5%
*“These are not stretchy”*
**Material Quality**4%
*“Cheap material”*
**Color**4%
*“I wish they had more grays”*
**Neck Fit**3%
*“Item was too small for my neck”*
### **Top return reasons **
**Size-Overall**40%
**Thin**9%
**Advertised Vs Actual Product**8%
**Quality-Overall**5%
**Color**4%
**Stretchability/Expandability/Elasticity**3%
**Neck Fit**3%
**Functionality-Overall**3%
**Material Quality**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is necklace string profitable to sell on Amazon United States?**
- The niche generates $164K/yr across 48 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +25.6%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the necklace string niche?**
- 29 brands and 33 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in necklace string?**
- Top complaints mined from reviews: Thickness, Advertised Vs Actual Product, Durability. The return rate is 1.7%.
- **When does demand for necklace string peak?**
- Demand peaks in May–Jun; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the necklace string niche?**
- Listings span $3.97–$28.64; the average listing price is $11.87 (sweet spot $15–$100). The average incumbent carries 1,226 reviews — the moat a new listing must climb.
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