---
title: "Navy Tissue Paper — $94K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/navy-tissue-paper"
last_updated: "2026-08-10T08:28:46.339Z"
locale: en
meta:
description: "Niche score 44/100 · $94K/yr market · 56K searches/yr · $8.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $94K/yr market · 56K searches/yr · $8.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Navy Tissue Paper — $94K/yr Amazon US Niche (2026) - Flapen"
---
# **navy tissue paper**
**Skip it**
A concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 61Conversion 100Competition 14Returns 69Price range 59Avg price 24Brand share 28Review moat 63Quality gap 19
**Conversion**
**Incredible****19.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****987.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+38.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$4.54–$30.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$94K**
$94K/yr · 56K searches
**Avg price**
**Bad****$8.58**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, navy tissue paper is a $94K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy tissue paper market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$107K–$129K**
- units × avg price
- **Conversion rate**
- **19.6%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **217 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**9%**
- woric46% - CHRORINE28% - BOUBONI5% - Laidans5% - Luckonway3% - Morcheiong3% - Open — no brand owns it (4 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +38.1% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/navy-tissue-paper/trend)
## **Top navy tissue paper search terms**
- **navy blue tissue paper**21K/yr+36.3%17.0% conv. - **navy tissue paper**20K/yr+41.0%21.1% conv. - **dark blue tissue paper**8K/yr+25.8%14.0% conv. - **navy blue tissue paper for gift bags**3K/yr+63.5%21.9% conv. - **navy tissue paper for gift bags**2K/yr+37.2%22.2% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/navy-tissue-paper/search-terms)
## **Top navy tissue paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$19K30%$28K40%$38K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**woric 160 Sheets Blue Tissue Paper for Gift Bags 20 X 14 Inches Navy Wrapping Tissue Paper Bulk for DIY Crafts Gift Packaging Weddings Birthday Party Decorations**woric**$8.28**4.7★1,074 rev](https://www.amazon.com/dp/B0FC1L3NC6) [2**CHRORINE 60 Sheets Navy Blue Tissue Paper Art Gift Wrapping Tissue Paper Bulk for DIY Crafts Decor Birthday Holiday Boys Party 20 x 14.5 inches**CHRORINE**$5.62**4.8★3,638 rev](https://www.amazon.com/dp/B0CC5N3K4B) [3**woric 80 Sheets Navy Blue Tissue Paper for Gift Bags 20 X 14 Inches Gift Tissue Paper Bulk for Men Graduation Fathers Day Crafts Weddings Birthday Party Decorations**woric**$6.87**4.6★97 rev](https://www.amazon.com/dp/B0GGNWY6D6) [4**BOUBONI 100 Sheets Navy Blue Tissue Paper Bulk 20 x 14.5 inches Gift Wrapping Paper for Flower Artworks Crafts Holiday Party Decoration**BOUBONI**$6.94**4.6★205 rev](https://www.amazon.com/dp/B0DDPQ67BN) [5**120 Sheets 20X14 Tissue Paper for Gift Bags Wrapping Navy Blue Art Tissue Paper Bulk for Weddings Birthday Party Crafts Decoration**Laidans**$7.02**4.8★1,034 rev](https://www.amazon.com/dp/B0F5WN18G8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**woric 80 Sheets Navy Blue Tissue Paper for Gift Bags 20 X 14 Inches Gift Tissue Paper Bulk for Men Graduation Fathers Day Crafts Weddings Birthday Party Decorations**woric**$6.87**97 rev5mo ago](https://www.amazon.com/dp/B0GGNWY6D6) [**woric 135 Sheets Navy Blue Tissue Paper for Gift Bags with Sparkle 20 x 14 Inch Glitter Tissue Paper Bulk for Gift Wrap Fathers Day DIY Crafts Birthday Decor**woric**$8.84**332 rev5mo ago](https://www.amazon.com/dp/B0GGQZGJ1N) [**Luckonway 40 Sheets 20x20 Inches Navy Blue Tissue Paper for Gift Bags Bulk Gift Wrapping Paper for Christmas Weddings Parties & Art Crafts (Blue)**Luckonway**$5.20**72 rev1y ago](https://www.amazon.com/dp/B0FF9ZB6PN) [**woric 160 Sheets Blue Tissue Paper for Gift Bags 20 X 14 Inches Navy Wrapping Tissue Paper Bulk for DIY Crafts Gift Packaging Weddings Birthday Party Decorations**woric**$8.28**1,074 rev1y ago](https://www.amazon.com/dp/B0FC1L3NC6) [**120 Sheets 20X14 Tissue Paper for Gift Bags Wrapping Navy Blue Art Tissue Paper Bulk for Weddings Birthday Party Crafts Decoration**Laidans**$7.02**1,034 rev1y ago](https://www.amazon.com/dp/B0F5WN18G8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**woric 135 Sheets Navy Blue Tissue Paper for Gift Bags with Sparkle 20 x 14 Inch Glitter Tissue Paper Bulk for Gift Wrap Fathers Day DIY Crafts Birthday Decor**woric**$8.84**4.8★**▲ 198%**](https://www.amazon.com/dp/B0GGQZGJ1N) [**woric 80 Sheets Navy Blue Tissue Paper for Gift Bags 20 X 14 Inches Gift Tissue Paper Bulk for Men Graduation Fathers Day Crafts Weddings Birthday Party Decorations**woric**$6.87**4.6★**▲ 148%**](https://www.amazon.com/dp/B0GGNWY6D6) [**Luckonway 40 Sheets 20x20 Inches Navy Blue Tissue Paper for Gift Bags Bulk Gift Wrapping Paper for Christmas Weddings Parties & Art Crafts (Blue)**Luckonway**$5.20**4.6★**▲ 125%**](https://www.amazon.com/dp/B0FF9ZB6PN) [**JAM PAPER Tissue Paper - Navy Blue - 10 Sheets/Pack**JAM Paper**$7.80**4.7★**▲ 24%**](https://www.amazon.com/dp/B0043WXZN0) [**120 Sheets 20X14 Tissue Paper for Gift Bags Wrapping Navy Blue Art Tissue Paper Bulk for Weddings Birthday Party Crafts Decoration**Laidans**$7.02**4.8★**▲ 24%**](https://www.amazon.com/dp/B0F5WN18G8)
**~~View all trending →~~**
## **What buyers say about navy tissue paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**39%
*“Good color”*
**Quality-Overall**22%
*“Love the quality of the sheets”*
**Strength**10%
*“Sturdy napkins”*
**Value For Money**5%
*“Pretty and great value”*
**Thickness**3%
*“Not too thin”*
**Durability**2%
*“they still do the job well”*
**Display-Overall**2%
*“Overall, this is a great option for gifting, crafting and event displays”*
### **What buyers complain about **
**Color**36%
*“The color is lackluster”*
**Thickness**10%
*“Very thin”*
**Size-Overall**7%
*“Small and lackluster”*
**Value For Money**7%
*“too pricey for my needs”*
**Weight Heavy**7%
*“Wish it was heavier”*
### **Top return reasons **
**Color**63%
**Size-Overall**11%
**Advertised Vs Actual Product**8%
**Value For Money**4%
**Material Quality**4%
**Thin**2%
**Wrinkles**2%
**Paper Quality**1%
**Ease Of Use**1%
**Thickness**1%
## **Common questions**
- **Is navy tissue paper profitable to sell on Amazon United States?**
- The niche generates $94K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +38.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the navy tissue paper niche?**
- 10 brands and 13 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in navy tissue paper?**
- Top complaints mined from reviews: Color, Thickness, Size-Overall. The return rate is 2.2%.
- **When does demand for navy tissue paper peak?**
- Demand peaks in May; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the navy tissue paper niche?**
- Listings span $4.54–$30.16; the average listing price is $8.58 (sweet spot $15–$100). The average incumbent carries 987 reviews — the moat a new listing must climb.
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