---
title: "Navy Blue Yarn — $38K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/navy-blue-yarn"
last_updated: "2026-08-10T12:33:10.198Z"
locale: en
meta:
description: "Niche score 43/100 · $38K/yr market · 66K searches/yr · $11.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $38K/yr market · 66K searches/yr · $11.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Navy Blue Yarn — $38K/yr Amazon US Niche (2026) - Flapen"
---
# **navy blue yarn**
**Skip it**
A small market ($38K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 16Conversion 58Competition 78Returns 87Price range 66Avg price 45Brand share 30Review moat 23Quality gap 38
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Price range**
**Good****$3.96–$36.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.39**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****7,761.2**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-18.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$38K**
$38K/yr · 66K searches
According to Flapen's Amazon United States niche tracking, navy blue yarn is a $38K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 43/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy blue yarn market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$34K–$46K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#400**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **59%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **121 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**16 **▲rising
**Sellers**
**93**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 80%
**Open market**
**10%**
- Red Heart58% - Caron10% - KECHE9% - KITHED6% - estako4% - Blperly3% - Open — no brand owns it (10 brands, 10%)
## **Demand**
Weekly Amazon search volume, last 29 weeks — -18.6% search growth over the last 90 days.
2K1KDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/navy-blue-yarn/trend)
## **Top navy blue yarn search terms**
- **navy blue yarn**27K/yr-13.8%4.5% conv. - **dark blue yarn**18K/yr-19.9%3.0% conv. - **navy yarn**14K/yr-25.2%4.4% conv. - **navy blue yarn for crocheting**7K/yr-20.8%5.6% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/navy-blue-yarn/search-terms)
## **Top navy blue yarn products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$3K12%$5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RED HEART Super Saver Yarn Denim**Red Heart**$5.69**4.7★32,228 rev](https://www.amazon.com/dp/B00USMKM62) [2**Red Heart Super Saver Jumbo Yarn Soft Navy**Red Heart**$8.40**4.7★32,958 rev](https://www.amazon.com/dp/B0058068NK) [3**Red Heart Super Saver Soft Navy Yarn - 3 Pack of 7oz/198g - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet**Red Heart**$10.86**4.7★41,281 rev](https://www.amazon.com/dp/B0BB893GWJ) [4**Keche Baby Cotton 60% Cotton 40% Acrylic Yarn Soft Cotton Yarn for Crochet and Knitting Amigurumi Yarn 1 Skein/Ball 1.76 Oz (50g) / 180 Yrds (165m) - Navy Blue**KECHE**$5.55**4.4★992 rev](https://www.amazon.com/dp/B0C4C7CXJL) [5**RED Heart RED Heart Super Saver Jumbo Yarn Royal**Red Heart**$8.21**4.8★1,710 rev](https://www.amazon.com/dp/B01FV61JBG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Skinny Chenille Yarn for Crocheting - 2 Pack of 50g/158yds - Soft Thin Fluffy Plush Yarn CYC #2 - Fingering Weight Yarn for Baby Blankets & Amigurumi (2 Navy Blue)**Blperly**$6.52**33 rev3mo ago](https://www.amazon.com/dp/B0GSRSKJ43) [**Estako Star-DK Yarn - 75% Acrylic 25% Wool - Soft Lightweight DK #3-100g (3.52oz) 280m (306 yds) - Crochet & Knitting Yarn (35095 - Navy)**estako**$9.85**74 rev9mo ago](https://www.amazon.com/dp/B0FTZFLGXB) [**Estako Star-Worsted Yarn - 75% Acrylic 25% Wool - Soft Medium Weight #4-100g (3.52oz) - 170m (186yds) - Crochet & Knitting Yarn (45095 - Navy)**estako**$9.95**63 rev9mo ago](https://www.amazon.com/dp/B0FTZDDW88) [**Hobby Lobby I Love This Yarn - 4 Medium 100% Acrylic Yarn for Crocheting & Knitting Blankets Hats & Accessories Set of 2 90 Navy**Hobby Lobby**$10.58**253 rev9mo ago](https://www.amazon.com/dp/B0FT465Y69) [**Chunky Yarn for Crocheting and Knitting - Easy to Use Plush Chenille Super Bulky Yarn 100g/131yds - Ultra Soft Velvet Baby Blanket Yarn for Beginners & Amigurumi Projects Dark Blue**Mooaske**$5.67**88 rev1y ago](https://www.amazon.com/dp/B0F59WPBJT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Skinny Chenille Yarn for Crocheting - 2 Pack of 50g/158yds - Soft Thin Fluffy Plush Yarn CYC #2 - Fingering Weight Yarn for Baby Blankets & Amigurumi (2 Navy Blue)**Blperly**$6.52**4.1★**▲ 289%**](https://www.amazon.com/dp/B0GSRSKJ43) [**Red Heart With Love Yarn - Navy**Red Heart**$10.08**4.7★**▲ 232%**](https://www.amazon.com/dp/B0060LBW5K) [**RED HEART Super Saver Yarn Denim**Red Heart**$5.69**4.7★**▲ 229%**](https://www.amazon.com/dp/B00USMKM62) [**Red Heart Super Saver Jumbo Yarn Soft Navy**Red Heart**$8.40**4.7★**▲ 171%**](https://www.amazon.com/dp/B0058068NK) [**RED Heart RED Heart Super Saver Jumbo Yarn Royal**Red Heart**$8.21**4.8★**▲ 163%**](https://www.amazon.com/dp/B01FV61JBG)
**~~View all trending →~~**
## **What buyers say about navy blue yarn**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**27%
*“True to color”*
**Quality-Overall**13%
*“No complaints, perfect order”*
**Upholstery/Fabric Quality**12%
*“Good Yarn”*
**Soft Feel**12%
*“Its soft enough for wearables and blankets”*
**Value For Money**5%
*“Its very affordable”*
**Ease Of Use**5%
*“It was easy to crochet”*
**Advertised Vs Actual Product**4%
*“Just what I wanted”*
**Material Quality**4%
*“This high quality yarn is a good 4-ply, amazingly stable and strong”*
**Stitch/Finish/Polish**2%
*“It is a very good quality yarn that works well for tight stitches”*
**Durability**2%
*“still sturdy enough to hold up with regular use”*
### **What buyers complain about **
**Thickness**16%
*“Thinner than I expected”*
**Color**12%
*“Color is way off”*
**Value For Money**9%
*“expensive”*
**Quality-Overall**7%
*“Red Heart Yarn in general isn't great quality so don't expect alot”*
**Fluffiness**3%
*“took over a day to fully fluff back up”*
**Material Quality**3%
*“This yarn is horrible”*
**Hard Feel**3%
*“Its not the softest out of the box”*
**Ease Of Use**2%
*“Not able to use it alone”*
**Durability**2%
*“even after a few weeks”*
**Advertised Vs Actual Product**2%
*“description says cotton yarn... its half cotton half poly.”*
### **Top return reasons **
**Color**40%
**Advertised Vs Actual Product**10%
**Thin**9%
**Material Quality**9%
**Size-Overall**8%
**Display Colors**6%
**Value For Money**4%
**Thickness**3%
**Quality-Overall**3%
**Hard Feel**1%
## **Common questions**
- **Is navy blue yarn profitable to sell on Amazon United States?**
- The niche generates $38K/yr across 46 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the navy blue yarn niche?**
- 16 brands and 93 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in navy blue yarn?**
- Top complaints mined from reviews: Thickness, Color, Value For Money. The return rate is 1.4%.
- **What does it cost to enter the navy blue yarn niche?**
- Listings span $3.96–$36.02; the average listing price is $11.39 (sweet spot $15–$100). The average incumbent carries 7,761 reviews — the moat a new listing must climb.
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