---
title: "Navy Blue Wrapping Paper — $51K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/navy-blue-wrapping-paper"
last_updated: "2026-08-10T01:33:34.294Z"
locale: en
meta:
description: "Niche score 41/100 · $51K/yr market · 87K searches/yr · $11.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $51K/yr market · 87K searches/yr · $11.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Navy Blue Wrapping Paper — $51K/yr Amazon US Niche (2026) - Flapen"
---
# **navy blue wrapping paper**
**Skip it**
A small market ($51K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 47Conversion 60Competition 44Returns 56Price range 36Avg price 44Brand share 49Review moat 48Quality gap 24
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,704.27**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+17.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$11.26**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$6.25–$19.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$51K**
$51K/yr · 87K searches
According to Flapen's Amazon United States niche tracking, navy blue wrapping paper is a $51K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy blue wrapping paper market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$56K–$68K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#133**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **18.6%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **250 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 98%
**Open market**
**17%**
- woric24% - RUSPEPA21% - Ribbli13% - Aimyoo9% - Donyang8% - PH PERKHOMY7% - Open — no brand owns it (4 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.6% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 8.2×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/navy-blue-wrapping-paper/trend)
## **Top navy blue wrapping paper search terms**
- **navy blue wrapping paper**48K/yr+17.3%7.4% conv. - **navy wrapping paper**27K/yr+27.3%8.1% conv. - **dark blue wrapping paper**13K/yr+1.6%6.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/navy-blue-wrapping-paper/search-terms)
## **Top navy blue wrapping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$5K15%$8K20%$10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**woric Navy Blue Wrapping Paper Roll 17 In X 33 Ft Blue Gift Wrapping Paper with Matte Pearly for DIY Bouquet Weddings Birthdays**woric**$10.42**4.5★409 rev](https://www.amazon.com/dp/B0GKFB1LLQ) [2**RUSPEPA Navy Blue Wrapping Paper Solid Color - Mini Roll - for Christmas Wedding Birthday Shower Congrats and Holiday - 17 Inches X 32.8 Feet**RUSPEPA**$8.63**4.5★3,480 rev](https://www.amazon.com/dp/B0BYJNC2DX) [3**Ribbli Blue Wrapping Paper Solid Pearly-Lustre Gift Wrapping Paper Perfect for Birthday Christmas Baby Shower Wedding Bouquet-17 Inches X 33 Feet**Ribbli**$13.66**4.8★30 rev](https://www.amazon.com/dp/B0FQ2L18D1) [4**Aimyoo Navy Blue Matte Wrapping Paper 17 Inches X 27.2 Feet (38.5 sq.ft.) Solid Color Pearly-Lustre Paper Roll for Christmas Birthday Baby Shower Wedding Gift Wrap**Aimyoo**$7.92**4.6★97 rev](https://www.amazon.com/dp/B0F8NHX861) [5**woric Navy Blue Wrapping Paper Roll 17Inch x 26.2 Feet Gift Wrap Paper**woric**$8.75**4.5★51 rev](https://www.amazon.com/dp/B0FK4X9JZ3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vitalizart Navy Blue Pearly-Lustre Wrapping Paper Set 17 With Organza Ribbon & Gift Tags Christmas Gift Wrapping Birthday Baby Shower Wedding Bouquets Handmade Crafts 197(16.4 Ft) Blue Ribbon**Vitalizart**$14.16**5 rev3mo ago](https://www.amazon.com/dp/B0GSZNQ6LR) [**woric Navy Blue Wrapping Paper Roll 17 In X 33 Ft Blue Gift Wrapping Paper with Matte Pearly for DIY Bouquet Weddings Birthdays**woric**$10.42**409 rev5mo ago](https://www.amazon.com/dp/B0GKFB1LLQ) [**woric 25 Sheets Navy Blue Flower Bouquet Wrapping Paper Waterproof Floral Wrapping Paper for Florist Supplies Wedding Birthday Graduation Party Favor Gift Crafts**woric**$8.04**178 rev5mo ago](https://www.amazon.com/dp/B0GHV1R344) [**Ribbli Blue Wrapping Paper Solid Pearly-Lustre Gift Wrapping Paper Perfect for Birthday Christmas Baby Shower Wedding Bouquet-17 Inches X 33 Feet**Ribbli**$13.66**30 rev10mo ago](https://www.amazon.com/dp/B0FQ2L18D1) [**WRAPAHOLIC 30 Inch Reversible Navy Blue Wrapping Paper - Navy Blue and Stripes Wrapping Paper for Birthday Holiday Wedding Baby Shower - 30 inch x 33 feet**WRAPAHOLIC**$19.82**1,955 rev10mo ago](https://www.amazon.com/dp/B0FNR8NMP1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**woric 25 Sheets Navy Blue Flower Bouquet Wrapping Paper Waterproof Floral Wrapping Paper for Florist Supplies Wedding Birthday Graduation Party Favor Gift Crafts**woric**$8.04**4.7★**▲ 425%**](https://www.amazon.com/dp/B0GHV1R344) [**Vitalizart Navy Blue Pearly-Lustre Wrapping Paper Set 17 With Organza Ribbon & Gift Tags Christmas Gift Wrapping Birthday Baby Shower Wedding Bouquets Handmade Crafts 197(16.4 Ft) Blue Ribbon**Vitalizart**$14.16**5.0★**▲ 424%**](https://www.amazon.com/dp/B0GSZNQ6LR) [**woric Navy Blue Wrapping Paper Roll 17 In X 33 Ft Blue Gift Wrapping Paper with Matte Pearly for DIY Bouquet Weddings Birthdays**woric**$10.42**4.5★**▲ 417%**](https://www.amazon.com/dp/B0GKFB1LLQ) [**Ribbli Blue Wrapping Paper Solid Pearly-Lustre Gift Wrapping Paper Perfect for Birthday Christmas Baby Shower Wedding Bouquet-17 Inches X 33 Feet**Ribbli**$13.66**4.8★**▲ 196%**](https://www.amazon.com/dp/B0FQ2L18D1) [**Aimyoo Navy Blue Matte Wrapping Paper 17 Inches X 27.2 Feet (38.5 sq.ft.) Solid Color Pearly-Lustre Paper Roll for Christmas Birthday Baby Shower Wedding Gift Wrap**Aimyoo**$7.92**4.6★**▲ 115%**](https://www.amazon.com/dp/B0F8NHX861)
**~~View all trending →~~**
## **What buyers say about navy blue wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**28%
*“Awesome color”*
**Quality-Overall**24%
*“Good heavy duty quality”*
**Thickness**13%
*“The included tags are thick”*
**Durability**7%
*“Durable and easy to work with, ribbon is easy to make lush, includes to/from card”*
**Gifting Purpose**6%
*“Great for gift presentation”*
**Strength**5%
*“Beautiful and sturdy”*
**Ease Of Use**3%
*“Easy to use”*
**Value For Money**2%
*“Value for the money”*
**Material Quality**1%
*“Wonderful materials that are forgiving”*
### **What buyers complain about **
**Adhesion/Stickiness**26%
*“Tape does not stick”*
**Size-Overall**20%
*“Short rolls”*
**Value For Money**10%
*“which makes the overall cost closer to $20”*
**Thin**10%
*“Thin”*
**Display Colors**3%
*“It looks absolutely nothing like the color that is shown in the pictures”*
**Color**3%
*“It looks absolutely nothing like the color that is shown in the pictures”*
**Material Quality**3%
*“This product is definitely plastic and not paper, so tape didn't want to stick to it as easily”*
### **Top return reasons **
**Size-Overall**39%
**Color**33%
**Advertised Vs Actual Product**8%
**Value For Money**5%
**Thin**3%
**Material Quality**2%
**Functionality-Overall**1%
**Ease Of Use**1%
**Quality-Overall**1%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is navy blue wrapping paper profitable to sell on Amazon United States?**
- The niche generates $51K/yr across 22 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +17.6%. Flapen's verdict: Skip it (41/100).
- **How competitive is the navy blue wrapping paper niche?**
- 10 brands and 12 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in navy blue wrapping paper?**
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Value For Money. The return rate is 2.8%.
- **When does demand for navy blue wrapping paper peak?**
- Demand peaks in Nov–Dec; the busiest month runs 8.2× the quietest.
- **What does it cost to enter the navy blue wrapping paper niche?**
- Listings span $6.25–$19.82; the average listing price is $11.26 (sweet spot $15–$100). The average incumbent carries 1,704 reviews — the moat a new listing must climb.
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