---
title: "Navy Blue Wired Ribbon — $31K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/navy-blue-wired-ribbon"
last_updated: "2026-08-09T22:02:29.962Z"
locale: en
meta:
description: "Niche score 41/100 · $31K/yr market · 38K searches/yr · $11.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $31K/yr market · 38K searches/yr · $11.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Navy Blue Wired Ribbon — $31K/yr Amazon US Niche (2026) - Flapen"
---
# **navy blue wired ribbon**
**Skip it**
A small market ($31K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 57Conversion 75Competition 56Returns 37Price range 21Avg price 44Brand share 31Review moat 74Quality gap 18
**Conversion**
**Great****7.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****552.64**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+31.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$11.31**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Price range**
**Bad****$7.60–$17.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$31K**
$31K/yr · 38K searches
According to Flapen's Amazon United States niche tracking, navy blue wired ribbon is a $31K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy blue wired ribbon market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$17K–$23K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#817**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **16.1%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 100%
**Open market**
**10%**
- Ribbli59% - HUIHUANG11% - Leecogo8% - Reliant Ribbon4% - UnionJoy4% - Blinket3% - Open — no brand owns it (5 brands, 10%)
## **Demand**
Weekly Amazon search volume, last 32 weeks — +31.1% search growth over the last 90 days.
3K2KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/navy-blue-wired-ribbon/trend)
## **Top navy blue wired ribbon search terms**
- **navy blue wired ribbon**13K/yr+30.2%5.8% conv. - **navy wired ribbon**10K/yr+40.3%5.3% conv. - **navy christmas ribbon**6K/yr+215.6%0.0% conv. - **navy blue christmas ribbon**6K/yr-65.3%0.0% conv. - **navy blue ribbon for christmas tree**3K/yr-74.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/navy-blue-wired-ribbon/search-terms)
## **Top navy blue wired ribbon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$3K15%$5K20%$6K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ribbli Navy Blue Linen Wired Ribbon 1-1/2 Inch x 10 Yard Navy Burlap Wired Ribbon for Wreaths Big Bow Crafts Gift Wrapping Christmas Tree Decoration**Ribbli**$9.88**4.8★1,034 rev](https://www.amazon.com/dp/B0B2DBHQLP) [2**HUIHUANG Navy Blue Satin Wired Ribbon 1-1/2 inch Navy Double-Faced Satin Wire Edge Ribbon for Bows Gift Wrapping Wreaths Christmas Tree Decor Garland DIY Crafts-Continous 10 Yards**HUIHUANG**$11.62**4.7★729 rev](https://www.amazon.com/dp/B0CSDMDWTJ) [3**Ribbli Navy Double Faced Satin Wired Ribbon 1.5 Inch Navy Christmas Ribbon for Gift Wrapping Wreaths Garland Tree Decoration Crafts Home Decor-Continous 10 Yards**Ribbli**$7.73**4.6★384 rev](https://www.amazon.com/dp/B0CZRQS26M) [4**Ribbli Navy Blue Linen Wired Ribbon 2-1/2 Inch x 10 Yard Navy Burlap Wired Ribbon for Wreaths Big Bow Crafts Gift Wrapping Christmas Tree Decoration**Ribbli**$12.58**4.8★1,034 rev](https://www.amazon.com/dp/B0B2DCVP8C) [5**Ribbli Navy Satin Wired Ribbon 1.5 Inch Navy Blue Christmas Ribbon for Gift Wrapping Wreaths Garland Tree Decoration Crafts Home Decor-Continous 20 Yards**Ribbli**$13.69**4.8★632 rev](https://www.amazon.com/dp/B0CF15K2S2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SDZMDL Navy Burlap Wired Ribbon 2-1/2 Inch Solid Ribbon with Wire Edge for Memorial Day Veterans Day Fourth of July Presidents Day USA Decorations 10 Yards/Roll.**SDZMDL**$10.91**217 rev5mo ago](https://www.amazon.com/dp/B0GHF65TDW) [**Ribbli Navy Blue Christmas Wired Ribbon Metallic Wired Ribbon with Glitter Edge 1-1/2 Inch x 10 Yard for Christmas Tree Decoration Gift Wrapping Wreaths Supplies Swag Holiday Decor**Ribbli**$13.90**88 rev1y ago](https://www.amazon.com/dp/B0F9VN96CR) [**LIZLOVESS Navy Blue Satin Wired Ribbon 2.5 x 25 Yd Wire Edge Decorative Ribbon for Wreaths Supplies Crafts Gift Wrapping 4 th of July Christmas Wedding Decor Floral Arrangements**LIZLOVESS**$16.53**163 rev1y ago](https://www.amazon.com/dp/B0DYJ898X1) [**Meseey Navy Blue and White Stripe Wired Ribbon 2.5 Inch x 10 Yards Nautical Wired Edge Striped Ribbon for Gift Wrapping Wreaths Birthday Wedding Baby Shower Crafts & Party Decorations**Meseey**$10.98**78 rev1y ago](https://www.amazon.com/dp/B0DRV2W9K2) [**Meseey 2.5 Inch Burlap Wired Ribbon Set 2 Rolls Total 10 Yards Blue White Buffalo Check & Solid Navy Blue Wired Edge Ribbon for Wreaths Bows Gift Wrapping Farmhouse & Patriotic Decor**Meseey**$9.86**108 rev1y ago](https://www.amazon.com/dp/B0DRV6S9R5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Meseey Navy Blue and White Stripe Wired Ribbon 2.5 Inch x 10 Yards Nautical Wired Edge Striped Ribbon for Gift Wrapping Wreaths Birthday Wedding Baby Shower Crafts & Party Decorations**Meseey**$10.98**4.7★**▲ 275%**](https://www.amazon.com/dp/B0DRV2W9K2) [**Meseey 2.5 Inch Burlap Wired Ribbon Set 2 Rolls Total 10 Yards Blue White Buffalo Check & Solid Navy Blue Wired Edge Ribbon for Wreaths Bows Gift Wrapping Farmhouse & Patriotic Decor**Meseey**$9.86**4.6★**▲ 266%**](https://www.amazon.com/dp/B0DRV6S9R5) [**Ribbli Navy Blue Christmas Wired Ribbon Metallic Wired Ribbon with Glitter Edge 1-1/2 Inch x 10 Yard for Christmas Tree Decoration Gift Wrapping Wreaths Supplies Swag Holiday Decor**Ribbli**$13.90**4.8★**▲ 237%**](https://www.amazon.com/dp/B0F9VN96CR) [**Ribbli Patriotic Ribbon Wired Navy with White Star 1-1/2 Inch x 10 Yard Red White Blue Ribbon for Wreaths Crafts Big Bows Gift Wrapping 4th of July Independence Day Memorial Day**Ribbli**$12.46**4.9★**▲ 186%**](https://www.amazon.com/dp/B0BS6BYJ3Z) [**SDZMDL Navy Burlap Wired Ribbon 2-1/2 Inch Solid Ribbon with Wire Edge for Memorial Day Veterans Day Fourth of July Presidents Day USA Decorations 10 Yards/Roll.**SDZMDL**$10.91**4.8★**▲ 184%**](https://www.amazon.com/dp/B0GHF65TDW)
**~~View all trending →~~**
## **What buyers say about navy blue wired ribbon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**24%
*“Pretty color”*
**Quality-Overall**13%
*“The quality of the burlap is really good in my opinion cause the wired edges”*
**Embellishment/Embroidery Quality**11%
*“Overall, its a great ribbon for both gift wrapping and craft projects”*
**Advertised Vs Actual Product**10%
*“It is what it is advertised to be”*
**Material Quality**7%
*“The faux jute material feels sturdy enough for wreaths”*
**Shape/Style**5%
*“This navy blue ribbon strikes a perfect balance between the rustic look of burlap and a refined, finished feel”*
**Ease Of Use**5%
*“Easy to use”*
**Thickness**4%
*“The ribbon is thick and sturdy, not floppy like some burlap ribbons can be”*
**Stitch/Finish/Polish**3%
*“Quality ribbon with a nice finish to it”*
**Value For Money**2%
*“The price is good for burlap ribbon”*
### **What buyers complain about **
**Strength**50%
*“Wire could be a little sturdier”*
**Quality-Overall**10%
*“The quality is average to a little sub par”*
**Thickness**10%
*“it's on the thin side”*
**Material Quality**10%
*“The fabrication doesn't feel soft”*
**Value For Money**10%
*“That being said I find the price to be a bit high”*
### **Top return reasons **
**Color**43%
**Size-Overall**9%
**Display Colors**7%
**Value For Money**6%
**Advertised Vs Actual Product**6%
**Quality-Overall**4%
**Thin**4%
**Design-Overall**4%
**Material Quality**4%
**Thickness**3%
## **Common questions**
- **Is navy blue wired ribbon profitable to sell on Amazon United States?**
- The niche generates $31K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +31.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the navy blue wired ribbon niche?**
- 11 brands and 16 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in navy blue wired ribbon?**
- Top complaints mined from reviews: Strength, Quality-Overall, Thickness. The return rate is 4.0%.
- **What does it cost to enter the navy blue wired ribbon niche?**
- Listings span $7.60–$17.01; the average listing price is $11.31 (sweet spot $15–$100). The average incumbent carries 553 reviews — the moat a new listing must climb.
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