---
title: "Search terms — navy blue htv - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/navy-blue-htv/search-terms"
last_updated: "2026-08-10T06:23:05.572Z"
locale: en
meta:
  description: "Niche score 42/100 · $107K/yr market · 55K searches/yr · $11.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · $107K/yr market · 55K searches/yr · $11.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — navy blue htv - Flapen"
---

# **navy blue htv**

**Skip it**

Brand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 50Conversion 98Competition 27Returns 52Price range 52Avg price 45Brand share 19Review moat 22Quality gap 37

**Conversion**

**Incredible****16.9%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Good****2.9%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$5.92–$24.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+20.0%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****$11.35**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$107K**

$107K/yr · 55K searches

**Review moat**

**Bad****10,365.64**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

## Search terms