---
title: "Search terms — navy blue cardstock - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/navy-blue-cardstock/search-terms"
last_updated: "2026-08-10T01:42:24.071Z"
locale: en
meta:
  description: "Niche score 52/100 · $43K/yr market · 42K searches/yr · $10.84 avg price. A small market ($43K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $43K/yr market · 42K searches/yr · $10.84 avg price. A small market ($43K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — navy blue cardstock - Flapen"
---

# **navy blue cardstock**

**Worth a look**

Shows searches that convert (9.4% search→purchase), but a small market ($43K/yr) keeps it on the watch list.

Market size 11Growth 64Conversion 85Competition 59Returns 64Price range 44Avg price 40Brand share 71Review moat 72Quality gap 25

**Conversion**

**Great****9.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****616.35**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Growth**

**Good****+42.2%**

90-day search growth — must beat 0% to launch

**Returns**

**Good****2.5%**

return rate — above 5% kills the launch gate

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$5.41–$22.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$10.84**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$43K**

$43K/yr · 42K searches

## Search terms