---
title: "Navy Blue Cardstock — $43K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/navy-blue-cardstock"
last_updated: "2026-08-09T21:58:27.590Z"
locale: en
meta:
description: "Niche score 52/100 · $43K/yr market · 42K searches/yr · $10.84 avg price. A small market ($43K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $43K/yr market · 42K searches/yr · $10.84 avg price. A small market ($43K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Navy Blue Cardstock — $43K/yr Amazon US Niche (2026) - Flapen"
---
# **navy blue cardstock**
**Worth a look**
Shows searches that convert (9.4% search→purchase), but a small market ($43K/yr) keeps it on the watch list.
Market size 11Growth 64Conversion 85Competition 59Returns 64Price range 44Avg price 40Brand share 71Review moat 72Quality gap 25
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****616.35**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+42.2%**
90-day search growth — must beat 0% to launch
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$5.41–$22.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.84**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$43K**
$43K/yr · 42K searches
According to Flapen's Amazon United States niche tracking, navy blue cardstock is a $43K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy blue cardstock market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$54K–$65K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#105**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**74**
**Top-5 brand share**
**62%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 92%
**Open market**
**31%**
- Sylroal22% - Goefun15% - Vishoitty9% - Uncle Paul9% - Yezinie8% - Silunkia6%
## **Demand**
Weekly Amazon search volume, last 10 weeks — +42.2% search growth over the last 90 days.
2K1KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/navy-blue-cardstock/trend)
## **Top navy blue cardstock search terms**
- **navy blue cardstock**13K/yr+53.6%11.2% conv. - **navy cardstock**9K/yr+53.9%11.9% conv. - **navy blue paper**6K/yr+60.5%7.6% conv. - **dark blue cardstock**5K/yr+14.5%8.6% conv. - **dark blue paper**4K/yr+25.1%4.7% conv. - **navy blue card stock**3K/yr+24.5%12.6% conv. - **navy paper**2K/yr+13.3%9.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/navy-blue-cardstock/search-terms)
## **Top navy blue cardstock products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$9K30%$13K40%$17K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**25 Sheets Navy Blue Cardstock Paper 8.5 x 11 inches 250 GSM/92 lb Thick Cardstock for DIY Cards Invitations Blue Card Stock Cardboard Paper for Crafts**Sylroal**$5.92**4.8★613 rev](https://www.amazon.com/dp/B0DFV2FR9B) [2**Blue Cardstock 8.5 x 11 Cardstock Paper 40 Sheets Navy Blue Card Stock**Vishoitty**$7.75**4.7★339 rev](https://www.amazon.com/dp/B0GFCQLD9V) [3**50 Pack 65lb Blue Cardstock 8.5 x 11 Pastel Paper Goefun Navy Blue Card Stock Printer Paper for Wedding Invitations DIY Cards Menus Crafts**Goefun**$13.41**4.8★591 rev](https://www.amazon.com/dp/B0CQC2491P) [4**Uncle Paul 40 Sheets Navy Blue Cardstock - 8.5 x 11 Double-sided Cover Card Stock 65lb Printer Paper Perfect for Scrapbooking Crafts Business Cards 180gsm UAP25NB040**Uncle Paul**$6.29**4.8★352 rev](https://www.amazon.com/dp/B0FCR5DFQ7) [5**20 Sheets Blank Navy Blue Thick Paper Cardstock 8.5 x 11 inches**Wishop**$5.79**4.7★1,109 rev](https://www.amazon.com/dp/B09VKX37GP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Navy Blue Cardstock Paper 8.5 x 11 40 Sheets Dark Blue Cardstock Printer Paper 8.5x11 200 GSM Card Stock Paper 8.5 x 11 Navy Blue Construction Paper for DIY Cards Greeting Cards Party Decorations**Aidunmis**$8.87**470 rev3mo ago](https://www.amazon.com/dp/B0GKXKD3F4) [**Blue Cardstock 8.5 x 11 Cardstock Paper 40 Sheets Navy Blue Card Stock**Vishoitty**$7.75**339 rev4mo ago](https://www.amazon.com/dp/B0GFCQLD9V) [**Navy Cardstock Paper 8.5 x 11 100 Sheets 180gsm/65 lb Navy Printer Cover Card Stock Construction Paper for Card Making Printing Craft Drawing Scrapbooking Cutting School Supplies**Oleitodh**$13.56**92 rev7mo ago](https://www.amazon.com/dp/B0G63G8QTD) [**Cardstock 8.5 X 11 40 Sheets Dark Blue Card Stock 65lb/ 180gsm Copy Paper Cardstock Printer Paper For Art Painting Invitations DIY Cards Craft Construction School & Office Supplies**Ciphyfee**$7.52**71 rev7mo ago](https://www.amazon.com/dp/B0FWK2LJPW) [**160 Sheets Blue Cardstock Paper 8.5 x 11 Navy Blue Card Stock Bulk Printer Paper Construction Papers Double-Sides Card Stock Cover for Scrapbook Gift Tags Invitation Printing DIY Craft 180gsm/ 65lb**AIFLYAN**$16.63**184 rev10mo ago](https://www.amazon.com/dp/B0FJDN7JPV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Navy Blue Cardstock Paper 8.5 x 11 40 Sheets Dark Blue Cardstock Printer Paper 8.5x11 200 GSM Card Stock Paper 8.5 x 11 Navy Blue Construction Paper for DIY Cards Greeting Cards Party Decorations**Aidunmis**$8.87**4.6★**▲ 176%**](https://www.amazon.com/dp/B0GKXKD3F4) [**Blue Cardstock 8.5 x 11 Cardstock Paper 40 Sheets Navy Blue Card Stock**Vishoitty**$7.75**4.7★**▲ 118%**](https://www.amazon.com/dp/B0GFCQLD9V) [**Navy Cardstock Paper 8.5 x 11 100 Sheets 180gsm/65 lb Navy Printer Cover Card Stock Construction Paper for Card Making Printing Craft Drawing Scrapbooking Cutting School Supplies**Oleitodh**$13.56**4.5★**▲ 92%**](https://www.amazon.com/dp/B0G63G8QTD) [**Cardstock 8.5 X 11 40 Sheets Dark Blue Card Stock 65lb/ 180gsm Copy Paper Cardstock Printer Paper For Art Painting Invitations DIY Cards Craft Construction School & Office Supplies**Ciphyfee**$7.52**4.5★**▲ 88%**](https://www.amazon.com/dp/B0FWK2LJPW) [**25 Sheets Navy Blue Cardstock Paper 8.5 x 11 inches 250 GSM/92 lb Thick Cardstock for DIY Cards Invitations Blue Card Stock Cardboard Paper for Crafts**Sylroal**$5.92**4.8★**▲ 33%**](https://www.amazon.com/dp/B0DFV2FR9B)
**~~View all trending →~~**
## **What buyers say about navy blue cardstock**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**32%
*“Beautiful color”*
**Quality-Overall**22%
*“Good quality card stock”*
**Advertised Vs Actual Product**11%
*“As advertized”*
**Paper Quality**9%
*“strong paper”*
**Paper Brightness**8%
*“the paper Stock arrived in excellent condition”*
**Thickness**4%
*“not too thin”*
**Print Quality**2%
*“prints on well”*
**Drawing Experience**2%
*“Awesome for crafting”*
**Weight Light**2%
*“Light weight paper”*
**Size-Overall**2%
*“Nice size”*
### **What buyers complain about **
**Color**33%
*“Color was not accurate”*
**Paper Quality**13%
*“felt a lot more like construction paper than cardstock”*
**Strength**10%
*“Flimsy”*
**Advertised Vs Actual Product**10%
*“Description said cardstock but product is construction paper quality. Potentially good for other uses but not cardstock.”*
**Size-Overall**10%
*“One set of 25 has some that are trimmed smaller”*
**Ease Of Cleaning**10%
*“More difficult to get a clean cut”*
**Sharpness**3%
*“it frayed when cut with a new blade”*
**Paper Brightness**3%
*“felt a lot more like construction paper than cardstock”*
**Weight Light**3%
*“This is a bit lighter than expected”*
### **Top return reasons **
**Color**37%
**Size-Overall**14%
**Paper Quality**11%
**Value For Money**7%
**Advertised Vs Actual Product**6%
**Thin**4%
**Thickness**3%
**Display Colors**3%
**Weight Heavy**3%
**Paper Brightness**3%
## **Common questions**
- **Is navy blue cardstock profitable to sell on Amazon United States?**
- The niche generates $43K/yr across 26 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +42.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the navy blue cardstock niche?**
- 17 brands and 74 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in navy blue cardstock?**
- Top complaints mined from reviews: Color, Paper Quality, Strength. The return rate is 2.5%.
- **What does it cost to enter the navy blue cardstock niche?**
- Listings span $5.41–$22.53; the average listing price is $10.84 (sweet spot $15–$100). The average incumbent carries 616 reviews — the moat a new listing must climb.
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