---
title: "Name Patch — $88K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/name-patch"
last_updated: "2026-08-10T04:50:27.966Z"
locale: en
meta:
description: "Niche score 51/100 · $88K/yr market · 358K searches/yr · $11.50 avg price. A small market ($88K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $88K/yr market · 358K searches/yr · $11.50 avg price. A small market ($88K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Name Patch — $88K/yr Amazon US Niche (2026) - Flapen"
---
# **name patch**
**Worth a look**
Shows low returns (0.6%), but a small market ($88K/yr) keeps it on the watch list.
Market size 22Growth 29Conversion 27Competition 67Returns 97Price range 48Avg price 46Brand share 81Review moat 52Quality gap 50
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,417.24**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$3.99–$25.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.50**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+3.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$88K**
$88K/yr · 358K searches
According to Flapen's Amazon United States niche tracking, name patch is a $88K/yr Amazon United States market (358K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Aug. Verdict: Worth a look — 51/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **name patch market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$46K–$58K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#639**
- **Page quality**
- **0%**
- **Prime**
- **24%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**54%**
Top 20: 95%
**Top-5 click share**
**45%**
Top 20: 90%
**Open market**
**41%**
- Northern Safari24% - DayDay Patch8% - Famiheart8% - Pamaheart7% - JSM Auto7% - Noni5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.
10K6KSpike '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/name-patch/trend)
## **Top name patch search terms**
- **name patch**67K/yr-6.4%1.2% conv. - **custom name patch**52K/yr+12.9%1.0% conv. - **iron on name patches**46K/yr+5.1%0.9% conv. - **name patches**26K/yr-1.5%1.0% conv. - **name patches embroidered**27K/yr-2.6%1.2% conv. - **embroidered name patch**21K/yr+4.5%1.6% conv. - **name iron on patch**12K/yr+27.0%0.8% conv. - **name patches for backpacks**17K/yr+48.8%0.8% conv. - **iron on name patch**12K/yr-10.4%1.2% conv. - **personalized name patch**11K/yr+2.7%0.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/name-patch/search-terms)
## **Top name patch products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$9K15%$13K20%$18K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Name Patches Uniform or Work Shirt Personalized Embroidered New Styles New Fonts. Multiple Sizes to Choose from.**Northern Safari**$7.50**4.6★4,252 rev](https://www.amazon.com/dp/B08PPTFDD9) [2**Embroidery Name Patches 2 Pieces Custom Personalized Military Tapes Tag Customized Logo ID for Multiple Clothing Bags Vest Jackets Work Shirts (Normal)**DayDay Patch**$6.39**4.6★6,861 rev](https://www.amazon.com/dp/B07Q1NPBM7) [3**Custom Uniform Embroidered Military Name Tape Army Airforce Police Sew-on or with Fastener (Black with Fastener)**JSM Auto**$3.99**4.7★12,874 rev](https://www.amazon.com/dp/B01MSL2R7W) [4**Custom Embroidered Name Patch 211 Personalized Name Tag Iron On Sew On or Hook and Loop Custom Text Patch for Uniforms Backpacks Hats Clothing School Business**Noni**$21.51**4.4★316 rev](https://www.amazon.com/dp/B0DBVFDWDX) [5**Custom Embroidered Name Patches Personalized Name Tags Custom Nametag Iron on Sew on Hook and Loop for Uniform Backpack Christmas Easter School Clothing Team Uniform**Appalachian Spirit XPress**$9.28**4.7★62 rev](https://www.amazon.com/dp/B0FNV75SQY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2PCS Custom Embroidered Name Patches Personalized Military Name Tag Tactical Iron-On/Sew-On/Hook&Loop Name Patches Suitable for Backpack Uniform Hat Dog Harness (41inch)**Moon Mori**$8.90**37 rev4mo ago](https://www.amazon.com/dp/B0GQH2X2RV) [**Custom Embroidered Name Patch - Sizes 2 to 11 - Hook & Loop Iron-On or Sew-On Backing Durable Polycotton for Tactical Vest Jacket Backpack Bag Hat Work Uniform A2**Famiheart**$24.58**12 rev5mo ago](https://www.amazon.com/dp/B0GMH4Q5YM) [**Custom Embroidered Name Patch Sizes 211 Hook & Loop Iron-On or Sew-On Backing Durable Polycotton Name Tag for Tactical Vest Jacket Backpack Bag Hat Work Uniform**Famiheart**$24.52**25 rev5mo ago](https://www.amazon.com/dp/B0GLF3MLRT) [**Custom Embroidered Name Patches Personalized Text Iron-On Sew-On Hook & Loop Size 2 to 11 Name Tags for Clothing Hat Backpack Military Uniform Cut to Letter Patch**LullabyMall**$24.18**38 rev9mo ago](https://www.amazon.com/dp/B0FWZJTT49) [**Custom Embroidered Name Patches Personalized Name Tags Custom Nametag Iron on Sew on Hook and Loop for Uniform Backpack Christmas Easter School Clothing Team Uniform**Appalachian Spirit XPress**$9.28**62 rev10mo ago](https://www.amazon.com/dp/B0FNV75SQY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Custom Embroidered Name Patch Sizes 211 Hook & Loop Iron-On or Sew-On Backing Durable Polycotton Name Tag for Tactical Vest Jacket Backpack Bag Hat Work Uniform**Famiheart**$24.52**4.1★**▲ 286%**](https://www.amazon.com/dp/B0GLF3MLRT) [**2PCS Custom Embroidered Name Patches Personalized Military Name Tag Tactical Iron-On/Sew-On/Hook&Loop Name Patches Suitable for Backpack Uniform Hat Dog Harness (41inch)**Moon Mori**$8.90**4.6★**▲ 253%**](https://www.amazon.com/dp/B0GQH2X2RV) [**Custom Embroidered Name Patch - Sizes 2 to 11 - Hook & Loop Iron-On or Sew-On Backing Durable Polycotton for Tactical Vest Jacket Backpack Bag Hat Work Uniform A2**Famiheart**$24.58**3.8★**▲ 236%**](https://www.amazon.com/dp/B0GMH4Q5YM) [**Custom Embroidered Name Patches Personalized Name Tags Custom Nametag Iron on Sew on Hook and Loop for Uniform Backpack Christmas Easter School Clothing Team Uniform**Appalachian Spirit XPress**$9.28**4.7★**▲ 151%**](https://www.amazon.com/dp/B0FNV75SQY) [**Custom Embroidered Name Patch Personalized with Any Text Iron-On Sew-On or Hook & Loop Multiple Colors & Sizes for Hats Jackets Uniforms Backpacks Gift for Birthday Christmas**Pamaheart**$22.32**4.4★**▲ 149%**](https://www.amazon.com/dp/B0D9H2ZXTK)
**~~View all trending →~~**
## **What buyers say about name patch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**41%
*“Great quality, and arrived earlier than expected”*
**Advertised Vs Actual Product**12%
*“As advertised”*
**Value For Money**6%
*“Good value”*
**Stitch/Finish/Polish**5%
*“The stitching is even and clean”*
**Size-Overall**5%
*“Fits perfectly for what I needed”*
**Color**5%
*“The color was vibrant”*
**Ease Of Use**4%
*“Quick and easy”*
**Embellishment/Embroidery Quality**3%
*“The embroidery is beautiful”*
**Velcro Quality**2%
*“The velcro is good”*
**Adhesion/Stickiness**2%
*“Stick well”*
### **What buyers complain about **
**Size-Overall**23%
*“Was not the right size”*
**Quality-Overall**14%
*“Garbage quality”*
**Color**9%
*“One lighter one darker”*
**Adhesion/Stickiness**6%
*“the adhesion is not strong”*
**Value For Money**6%
*“Do not recommend for the price”*
**Stitch/Finish/Polish**5%
*“Quality is pretty poor as far as stitching goes”*
**Advertised Vs Actual Product**5%
*“NOT AS ADVERTISED”*
**Instructions/User Manual/Troubleshooting**3%
*“Instructions vague and low quality”*
**Thickness**2%
*“thicker than it was supposed to be”*
**Durability**2%
*“Doesn't last”*
### **Top return reasons **
**Size-Overall**50%
**Adhesion/Stickiness**14%
**Advertised Vs Actual Product**11%
**Color**6%
**Value For Money**5%
**Functionality-Overall**2%
**Quality-Overall**2%
**Print Quality**1%
**Defective Material/Parts**1%
**Instructions/User Manual/Troubleshooting**1%
## **Common questions**
- **Is name patch profitable to sell on Amazon United States?**
- The niche generates $88K/yr across 29 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the name patch niche?**
- 25 brands and 30 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in name patch?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 0.6%.
- **When does demand for name patch peak?**
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the name patch niche?**
- Listings span $3.99–$25.06; the average listing price is $11.50 (sweet spot $15–$100). The average incumbent carries 1,417 reviews — the moat a new listing must climb.
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