---
title: "Nag Champa Oil — $96K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/nag-champa-oil"
last_updated: "2026-08-10T02:59:03.799Z"
locale: en
meta:
description: "Niche score 52/100 · $96K/yr market · 83K searches/yr · $13.50 avg price. A small market ($96K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $96K/yr market · 83K searches/yr · $13.50 avg price. A small market ($96K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Nag Champa Oil — $96K/yr Amazon US Niche (2026) - Flapen"
---
# **nag champa oil**
**Worth a look**
Shows low returns (0.9%), but a small market ($96K/yr) keeps it on the watch list.
Market size 24Growth 24Conversion 81Competition 34Returns 95Price range 55Avg price 63Brand share 44Review moat 64Quality gap 86
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****938.31**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$13.50**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.96–$24.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$96K**
$96K/yr · 83K searches
**Growth**
**Bad****-1.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, nag champa oil is a $96K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nag champa oil market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$81K–$108K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#437**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **69%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**16%**
- Horbäach30% - Satya17% - Natural Champa13% - Scentology10% - Aromafume9% - HalalEveryDay6% - Open — no brand owns it (6 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.
4K3KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/nag-champa-oil/trend)
## **Top nag champa oil search terms**
- **nag champa oil**50K/yr+3.6%7.4% conv. - **nag champa essential oil**24K/yr-3.8%8.0% conv. - **nag champa body oil**4K/yr-14.7%4.4% conv. - **nag champa fragrance oil**4K/yr-22.5%4.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/nag-champa-oil/search-terms)
## **Top nag champa oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$19K30%$29K40%$38K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Horbach Nag Champa Fragrance Oil | 1 fl oz (30ml) | Premium Grade | for Diffusers Candle and Soap Making DIY Projects & More**Horbäach**$6.96**4.5★362 rev](https://www.amazon.com/dp/B0BZG95HJB) [2**Satya Sai Baby Nag Essential Oil 30 ml**Satya**$12.92**3.9★548 rev](https://www.amazon.com/dp/B07SPGPZSY) [3**Natural Champa Fragrant Oil | Concentrated Scent for Candles Soap Bath Bombs Diffusers & More | Long-lasting Aroma (15 ml)**Natural Champa**$19.16**4.6★2,308 rev](https://www.amazon.com/dp/B07666DWC9) [4**Horbach Nag Champa Fragrance Oil | 4 fl oz (118ml) | Premium Grade | for Diffusers Candle and Soap Making DIY Projects & More**Horbäach**$14.10**4.4★379 rev](https://www.amazon.com/dp/B0BZG9SZX8) [5**Scentology NAG Champa Essential Oil for Diffuser Aromatherapy Home Fragrance Premium Quality 100% Oil Big 2OZ Meditation Scented Oils**Scentology**$13.18**4.3★1,625 rev](https://www.amazon.com/dp/B075WBQJWV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Satya Nag Champa Fragrance Oil 15ml Original Nag Champa Oil for Diffusers Meditation Yoga Aroma Lamps Oil Burners & Home Fragrance Use**Satya**$8.00**4 rev3mo ago](https://www.amazon.com/dp/B0GSQL8MH4) [**Bramble Berry Nag Champa Fragrance Oil 2 oz | Incense and Patchouli Scent for Soap Making Candles Lotion Bath Bombs & Perfume | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential**Bramble Berry**$14.43**8 rev8mo ago](https://www.amazon.com/dp/B0FY47XDQL) [**Nag Champa Car Air Freshener Hanging Essential Oil Diffuser for Car Closet or Sacred Space Long-Lasting Natural Aroma 2-Pack Spiritual Deodorizer**Generic**$10.98**320 rev1y ago](https://www.amazon.com/dp/B0FJY94S7M) [**Nag Champa Perfume Oil Roll-On 1/8 oz Alcohol-Free Fragrance Oil for Body & Pulse Points | Long-Lasting Travel Size Roller Perfume by Halal Everyday**HalalEveryDay**$10.98**70 rev1y ago](https://www.amazon.com/dp/B0DK9NLZPH) [**Aroma Depot Nag Champa 4 oz. Fragrance Oil I Perfume I Skin Oil I Scented. DIY Projects Such as Candles Bath Bombs Body Butters Creams & Lotions. Few Drops in The Diffuser Burners or Warmers.**Aroma Depot**$12.16**97 rev3y ago](https://www.amazon.com/dp/B0C1HVK4VT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Satya Nag Champa Fragrance Oil 15ml Original Nag Champa Oil for Diffusers Meditation Yoga Aroma Lamps Oil Burners & Home Fragrance Use**Satya**$8.00**2.4★**▲ 287%**](https://www.amazon.com/dp/B0GSQL8MH4) [**Natural Champa Fragrant Oil | Concentrated Scent for Candles Soap Bath Bombs Diffusers & More | Long-lasting Aroma (15 ml)**Natural Champa**$19.16**4.6★**▲ 93%**](https://www.amazon.com/dp/B07666DWC9) [**Bramble Berry Nag Champa Fragrance Oil 2 oz | Incense and Patchouli Scent for Soap Making Candles Lotion Bath Bombs & Perfume | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential**Bramble Berry**$14.43**4.3★**▲ 88%**](https://www.amazon.com/dp/B0FY47XDQL) [**Nag Champa Perfume Oil Roll-On 1/8 oz Alcohol-Free Fragrance Oil for Body & Pulse Points | Long-Lasting Travel Size Roller Perfume by Halal Everyday**HalalEveryDay**$10.98**4.3★**▲ 86%**](https://www.amazon.com/dp/B0DK9NLZPH) [**Nag Champa Car Air Freshener Hanging Essential Oil Diffuser for Car Closet or Sacred Space Long-Lasting Natural Aroma 2-Pack Spiritual Deodorizer**Generic**$10.98**4.0★**▲ 55%**](https://www.amazon.com/dp/B0FJY94S7M)
**~~View all trending →~~**
## **What buyers say about nag champa oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**68%
*“Delicious smell”*
**Quality-Overall**5%
*“the oils are quality”*
**Value For Money**5%
*“Affordable”*
**Strength**2%
*“Its VERY strong”*
**Taste-Overall**1%
*“Wonderful High Quality Nag Champa, potent and aromatic”*
**Advertised Vs Actual Product**1%
*“it's even better than I imagined”*
**Durability**1%
*“Long lasting”*
**Size-Overall**1%
*“good size”*
**Leak-Proof**1%
*“Cap and leakage issue brilliantly fixed with great packaging, the eternal nagchampa fragrance was awesome”*
**Warmth**1%
*“Im excited to add it to my warmer”*
### **What buyers complain about **
**Smell**53%
*“The scent doesn't last very long”*
**Leak-Proof**6%
*“Bottle leaking”*
**Size-Overall**4%
*“just so small for the price”*
**Value For Money**3%
*“Not worth is”*
**Quality-Overall**3%
*“The quality of the cap on the glass roller bottle is terrible”*
**Durability**2%
*“But it doesnt last”*
**Strength**1%
*“Needs to be stronger”*
**Skin Health**1%
*“Can burn skin”*
**Strap/String Quality**1%
*“No the item didn't meet my expectations the oil gets all over the strings that you hang it up with not happy with item”*
**Ingredients-Overall**1%
*“it my him violently sick I didn't know what it was at first till I looked up the ingredients”*
### **Top return reasons **
**Smell**67%
**Leak-Proof**18%
**Advertised Vs Actual Product**8%
**Strength**2%
**Oily/Greasy**1%
**Product Condition**1%
**Defective Material/Parts**0%
**Contamination**0%
**Compatibility-Overall**0%
**Natural Ingredients**0%
## **Common questions**
- **Is nag champa oil profitable to sell on Amazon United States?**
- The niche generates $96K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the nag champa oil niche?**
- 12 brands and 24 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in nag champa oil?**
- Top complaints mined from reviews: Smell, Leak-Proof, Size-Overall. The return rate is 0.9%.
- **When does demand for nag champa oil peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the nag champa oil niche?**
- Listings span $6.96–$24.93; the average listing price is $13.50 (sweet spot $15–$100). The average incumbent carries 938 reviews — the moat a new listing must climb.
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