---
title: "Muslin — $386K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/muslin"
last_updated: "2026-08-10T07:11:46.542Z"
locale: en
meta:
description: "Niche score 47/100 · $386K/yr market · 449K searches/yr · $17.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $386K/yr market · 449K searches/yr · $17.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Muslin — $386K/yr Amazon US Niche (2026) - Flapen"
---
# **muslin**
**Skip it**
A concentrated shelf (top 5 take 75% of clicks) — this niche doesn't clear our bar today.
Market size 55Growth 26Conversion 58Competition 21Returns 67Price range 71Avg price 81Brand share 34Review moat 73Quality gap 50
**Avg price**
**Great****$17.37**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****568.59**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$5.97–$37.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$386K**
$386K/yr · 449K searches
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+0.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, muslin is a $386K/yr Amazon United States market (449K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 47/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **muslin market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$434K–$521K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#350**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**11%**
- HOTGODEN23% - AK TRADING CO.20% - PEASUG20% - Falikoco12% - ARKBAODAN10% - Okxiri5% - Open — no brand owns it (5 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.8% search growth over the last 90 days.
12K8KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/muslin/trend)
## **Top muslin search terms**
- **muslin fabric**185K/yr-8.3%6.1% conv. - **muslin**132K/yr-6.0%2.8% conv. - **muslin fabric by yard**32K/yr+26.0%4.0% conv. - **cotton muslin fabric**20K/yr+46.3%4.3% conv. - **cotton muslin**9K/yr+74.8%3.3% conv. - **muslin fabric by the yard**10K/yr+4.6%3.7% conv. - **muslin cotton**5K/yr+109.0%0.7% conv. - **unbleached muslin**8K/yr+10.6%4.7% conv. - **muslim fabric by the yard**7K/yr-8.2%5.7% conv. - **muslin fabric by the bolt**6K/yr-7.9%4.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/muslin/search-terms)
## **Top muslin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$39K20%$77K30%$116K40%$154K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AK TRADING CO. Muslin Fabric/Textile Unbleached - Draping Fabric - Natural 10 Yards Medium Weight - 100% Cotton (63in. Wide)**AK TRADING CO.**$37.50**4.5★2,446 rev](https://www.amazon.com/dp/B06W55D3VR) [2**HOTGODEN Light Weight 100% Cotton Muslin Fabric: 63 inch x 2 5 10 Yards Unbleached Muslin Linen Fabric Material for Sewing Material Apparel Cloth**HOTGODEN**$10.06**4.5★1,040 rev](https://www.amazon.com/dp/B0BHVMLTWV) [3**PEASUG 100% Cotton Muslin Fabric 63 Inch X 2 Yards Unbleached Muslin Fabric by The Yard Medium Weight Draping Fabrics Suitable for Sewing Embroidery Garments Crafts Material-Natural**PEASUG**$10.47**4.5★668 rev](https://www.amazon.com/dp/B0DS1NSTLZ) [4**100% Cotton Muslin Fabric 63 Inch X 2 Yards (72 Inches) Unbleached Muslin Linen Fabric by The Yard Premium Medium Weight Muslin Cloth Fabric for Sewing Embroidery Crafts & Apparel Projects**Falikoco**$6.98**4.4★135 rev](https://www.amazon.com/dp/B0FZLM4JPM) [5**5 Yards 100% Cotton Unbleached Muslin Fabric 63 Inch X 5 Yards by The Yard Medium & Light Weight Draping Fabrics Suitable for Sewing Embroidery Garments Apparel Cloth and Crafts Material-Natural**ARKBAODAN**$19.62**4.5★230 rev](https://www.amazon.com/dp/B0DCC8MLM7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**100% Cotton Muslin Fabric 63 Inch X 2 Yards (72 Inches) Unbleached Muslin Linen Fabric by The Yard Premium Medium Weight Muslin Cloth Fabric for Sewing Embroidery Crafts & Apparel Projects**Falikoco**$6.98**135 rev6mo ago](https://www.amazon.com/dp/B0FZLM4JPM) [**Rindion 100% Cotton Fabric 63 in x 1.3 Yard Unbleached Muslin Fabric Medium Weight Linen Fabric by The Yard for Sewing Embroidery Garments Arts and Crafts**Rindion**$6.68**58 rev7mo ago](https://www.amazon.com/dp/B0G8HGNHWH) [**100% Cotton Muslin Fabric 60 Inch Unbleached Muslin Linen Fabric by The Yard for Sewing Embroidery Garments Crafts Material-Natural (Nature Unbleached 2/3 Yard)**JOSNAAN**$5.97**29 rev8mo ago](https://www.amazon.com/dp/B0G2GMDDHG) [**100% Cotton Muslin Fabric 63 Inch X 1.9 Yards Natural Unbleached Muslin Fabric By the Yard Premium Medium Weight Draping Fabrics Material for Sewing Quilting Embroidery Craft Projects**Okxiri**$7.51**68 rev8mo ago](https://www.amazon.com/dp/B0FYN6MX8T) [**KUUP 100% Cotton Muslin Fabric 63 Wide 1/2/3/5 Yards Natural Unbleached Muslin Fabric by Yard Light Weight Soft Breathable Cotton Fabric for Sewing Embroidery Garments Crafts Binding**KUUP-ZHIZAO**$9.41**10 rev8mo ago](https://www.amazon.com/dp/B0FYDSVYFR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KUUP 100% Cotton Muslin Fabric 63 Wide 1/2/3/5 Yards Natural Unbleached Muslin Fabric by Yard Light Weight Soft Breathable Cotton Fabric for Sewing Embroidery Garments Crafts Binding**KUUP-ZHIZAO**$9.41**4.0★**▲ 255%**](https://www.amazon.com/dp/B0FYDSVYFR) [**100% Cotton Muslin Fabric 63 Inch X 2 Yards (72 Inches) Unbleached Muslin Linen Fabric by The Yard Premium Medium Weight Muslin Cloth Fabric for Sewing Embroidery Crafts & Apparel Projects**Falikoco**$6.98**4.4★**▲ 147%**](https://www.amazon.com/dp/B0FZLM4JPM) [**HOTGODEN Light Weight 100% Cotton Muslin Fabric: 63 inch x 2 5 10 Yards Unbleached Muslin Linen Fabric Material for Sewing Material Apparel Cloth**HOTGODEN**$35.64**4.5★**▲ 124%**](https://www.amazon.com/dp/B0BHVPBBCC) [**63in x 10.9 Yards 100% Cotton Muslin Fabric Medium Weight Natural Unbleached Muslin Fabric by Yard for Sewing DIY (Unbleached 10.9 Yard Bolt)**HAGBOU**$29.73**4.1★**▲ 113%**](https://www.amazon.com/dp/B0FXF3R3ZY) [**Rindion 100% Cotton Fabric 63 in x 1.3 Yard Unbleached Muslin Fabric Medium Weight Linen Fabric by The Yard for Sewing Embroidery Garments Arts and Crafts**Rindion**$6.68**4.3★**▲ 100%**](https://www.amazon.com/dp/B0G8HGNHWH)
**~~View all trending →~~**
## **What buyers say about muslin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Upholstery/Fabric Quality**15%
*“Great quality fabric”*
**Quality-Overall**14%
*“I appreciate the accurate description of size and quality”*
**Material Quality**14%
*“Great material to work with”*
**Value For Money**10%
*“Great value”*
**Weight Light**5%
*“Lightweight and perfect”*
**Advertised Vs Actual Product**5%
*“As described”*
**Color**4%
*“Perfect color”*
**Stitch/Finish/Polish**4%
*“uniform finish”*
**Soft Feel**3%
*“It has a soft”*
**Washability**2%
*“the fabric washed up beautiful”*
### **What buyers complain about **
**Thickness**12%
*“It feels thicker”*
**Hard Feel**10%
*“Not soft”*
**Washability**7%
*“Dont wash it”*
**Quality-Overall**6%
*“Quality too thin”*
**Material Quality**4%
*“It's A LOT of fabric”*
**Weight Heavy**4%
*“i was pleasantly surprised-it is heavier then I expected”*
**Smell**4%
*“It smelled bad too”*
**Size-Overall**4%
*“Measurements incorrect”*
**Advertised Vs Actual Product**4%
*“NOT AS ADVERTISED”*
**Upholstery/Fabric Quality**3%
*“It is poor quality fabric”*
### **Top return reasons **
**Material Quality**41%
**Thin**10%
**Color**10%
**Size-Overall**7%
**Value For Money**7%
**Quality-Overall**5%
**Advertised Vs Actual Product**4%
**Thickness**3%
**Hard Feel**2%
**Functionality-Overall**1%
## **Common questions**
- **Is muslin profitable to sell on Amazon United States?**
- The niche generates $386K/yr across 17 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Skip it (47/100).
- **How competitive is the muslin niche?**
- 11 brands and 19 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in muslin?**
- Top complaints mined from reviews: Thickness, Hard Feel, Washability. The return rate is 2.3%.
- **When does demand for muslin peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the muslin niche?**
- Listings span $5.97–$37.50; the average listing price is $17.37 (sweet spot $15–$100). The average incumbent carries 569 reviews — the moat a new listing must climb.
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