---
title: "Trend — mulberry paper - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/mulberry-paper/trend"
last_updated: "2026-08-10T06:15:33.212Z"
locale: en
meta:
  description: "Niche score 51/100 · $98K/yr market · 144K searches/yr · $16.75 avg price. A small market ($98K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $98K/yr market · 144K searches/yr · $16.75 avg price. A small market ($98K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — mulberry paper - Flapen"
---

# **mulberry paper**

**Worth a look**

Shows a thin review moat (176 avg reviews), but a small market ($98K/yr) keeps it on the watch list.

Market size 25Growth 31Conversion 51Competition 58Returns 91Price range 74Avg price 79Brand share 48Review moat 91Quality gap 30

**Review moat**

**Great****175.93**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$16.75**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.96–$40.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+4.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$98K**

$98K/yr · 144K searches

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Trend