---
title: "Mulberry Paper — $98K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/mulberry-paper"
last_updated: "2026-08-10T04:58:11.207Z"
locale: en
meta:
description: "Niche score 51/100 · $98K/yr market · 144K searches/yr · $16.75 avg price. A small market ($98K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $98K/yr market · 144K searches/yr · $16.75 avg price. A small market ($98K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mulberry Paper — $98K/yr Amazon US Niche (2026) - Flapen"
---
# **mulberry paper**
**Worth a look**
Shows a thin review moat (176 avg reviews), but a small market ($98K/yr) keeps it on the watch list.
Market size 25Growth 31Conversion 51Competition 58Returns 91Price range 74Avg price 79Brand share 48Review moat 91Quality gap 30
**Review moat**
**Great****175.93**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.75**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.96–$40.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+4.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$98K**
$98K/yr · 144K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, mulberry paper is a $98K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mulberry paper market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$101K–$134K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#596**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 87%
**Open market**
**20%**
- Kozo Studio30% - FIVEIZERO24% - DUONGJAIS BRAND11% - RATREE 8886% - Prudiut5% - NaRaOn HanJi4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.4% search growth over the last 90 days.
5K4KSpike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/mulberry-paper/trend)
## **Top mulberry paper search terms**
- **mulberry paper**82K/yr+13.6%3.9% conv. - **kozo paper**19K/yr+12.2%2.8% conv. - **kozo studio**13K/yr-8.3%1.8% conv. - **mulberry paper sheets**13K/yr-8.1%3.2% conv. - **mulberry paper roll**8K/yr-4.1%2.1% conv. - **fiber paper**8K/yr-36.1%0.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/mulberry-paper/search-terms)
## **Top mulberry paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$20K30%$29K40%$39K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**50/100 Sheets FIVEIZERO A4 Mulberry Paper Sheets Natural Fiber Rice Papers 8.3x11.7in Natural Decoupage Tissue Paper for Writing Painting Decorative &Card Making Papers DIY Craft**FIVEIZERO**$8.95**4.6★1,310 rev](https://www.amazon.com/dp/B0CBRKYF99) [2**A5 50 Sheets Natural Fiber Mulberry Tree Mulberry Paper Sheets Art Tissue Washi Paper Design Craft Art Origami Suppliers Card Making 8.3 x 5.8. (Mixed 50 Color A5)**DUONGJAIS BRAND**$13.56**4.6★99 rev](https://www.amazon.com/dp/B0CPC2M9BF) [3**A4 Texture Treasure Kozo Paper Pack**Kozo Studio**$20.02**4.8★70 rev](https://www.amazon.com/dp/B0FK9QX6JP) [4**60 Sheets Mulberry Paper 8.5 x 11 Rice Paper Handmade Decoupage Sheets for Writing Drawing Scrapbooking and DIY Art Craft Cream**Prudiut**$8.03**4.6★374 rev](https://www.amazon.com/dp/B09MRN8R1D) [5**Kozo Studio - 15 x Archival Mulberry Paper for Conservation and Restoration (Natural)**Kozo Studio**$17.77**4.9★15 rev](https://www.amazon.com/dp/B0FP26MKMG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**13.8 x 984 Artist Teabag Paper Roll - Wet Strength Mulberry Paper for Gelli Plate Printing Cyanotype Mixed Media Collage Origami Craft Projects - Semi-Transparent Art Supplies**Reelartisy**$23.04**19 rev5mo ago](https://www.amazon.com/dp/B0GJ5TZHX9) [**Kozo Studio - 15 x Archival Mulberry Paper for Conservation and Restoration (Natural)**Kozo Studio**$17.77**15 rev10mo ago](https://www.amazon.com/dp/B0FP26MKMG) [**A4 Texture Treasure Kozo Paper Pack**Kozo Studio**$20.02**70 rev11mo ago](https://www.amazon.com/dp/B0FK9QX6JP) [**Kozo Studio - Flexi Mulberry Bark Pack | Premium Decorative Paper for Scrapbooking Card Making Collage Mixed Media Crafts and DIY**Kozo Studio**$15.78**24 rev11mo ago](https://www.amazon.com/dp/B0FK9ZGRCS) [**Kozo Studio - Milano Marble Mulberry Paper Pack (30 sheets 15 designs) | Premium Decorative Paper for Scrapbooking Card Making Collage Mixed Media Crafts and DIY**Kozo Studio**$40.08**6 rev11mo ago](https://www.amazon.com/dp/B0FK9SLD15)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**13.8 x 984 Artist Teabag Paper Roll - Wet Strength Mulberry Paper for Gelli Plate Printing Cyanotype Mixed Media Collage Origami Craft Projects - Semi-Transparent Art Supplies**Reelartisy**$23.04**4.6★**▲ 176%**](https://www.amazon.com/dp/B0GJ5TZHX9) [**Kozo Studio - 15 x Archival Mulberry Paper for Conservation and Restoration (Natural)**Kozo Studio**$17.77**4.9★**▲ 95%**](https://www.amazon.com/dp/B0FP26MKMG) [**50 Sheets 6 x 6 Inches Natural Fiber Mulberry paper Sheets Square Origami Paper Arts Folding Craft Decoration Paper for DIY Crafts (Mixed Colors Rice Straw etc. 6 x 6)**RATREE 888**$13.32**4.5★**▲ 42%**](https://www.amazon.com/dp/B0B7DTZJ1C) [**50 Colors 50 Sheets 4 x 4 Inches Natural Fiber Mulberry paper Sheets Square Origami Paper Arts Craft Decoration Paper Square Paper for DIY Crafts (Mixed Colors)**RATREE 888**$6.94**4.3★**▲ 29%**](https://www.amazon.com/dp/B0DF46SKZF) [**VIVIQUEN 156Pcs Handmade Scrapbook Craft Paper - Morandi A6 Sheet Mesh Fabric Mulberry Special Paper Mix for Scrapbooking Junk Journal Journaling Supplies DIY Materials**VIVIQUEN**$12.11**4.3★**▲ 28%**](https://www.amazon.com/dp/B0D7NXXVF3)
**~~View all trending →~~**
## **What buyers say about mulberry paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Really great assortment”*
**Color**10%
*“I love the colors”*
**Value For Money**7%
*“Great price”*
**Paper Quality**7%
*“Beautiful Paper”*
**Texture/Consistency-Overall**7%
*“Beautiful semi-transparent texture”*
**Advertised Vs Actual Product**5%
*“As described”*
**Design-Overall**5%
*“These designs really spark the creative juices in their wonderful designs”*
**Thickness**3%
*“This is the perfect thickness”*
**Size-Overall**3%
*“its nearly a perfect fit”*
**Print Quality**3%
*“You can print on them”*
### **What buyers complain about **
**Thickness**16%
*“thicker than expected”*
**Size-Overall**8%
*“The sheets are also on the smaller side”*
**Quality-Overall**8%
*“Garbage”*
**Strength**7%
*“Delicate”*
**Color**5%
*“I was expecting to receive more color choices, like on the product picture. white, beige and brown.”*
**Adhesion/Stickiness**4%
*“wont let the gold leave stick without serious finessing”*
**Advertised Vs Actual Product**3%
*“One thing I was hoping for was duplicates of each design”*
**Value For Money**3%
*“not enough for the Price”*
**Paint Quality**2%
*“bad for painting”*
**Moist/Dry**2%
*“pieces were put in not fully dry”*
### **Top return reasons **
**Size-Overall**19%
**Advertised Vs Actual Product**10%
**Paper Quality**10%
**Thin**9%
**Color**8%
**Thickness**5%
**Quality-Overall**5%
**Functionality-Overall**4%
**Material Quality**4%
**Value For Money**4%
## **Common questions**
- **Is mulberry paper profitable to sell on Amazon United States?**
- The niche generates $98K/yr across 30 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +4.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the mulberry paper niche?**
- 16 brands and 21 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in mulberry paper?**
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 1.2%.
- **When does demand for mulberry paper peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the mulberry paper niche?**
- Listings span $5.96–$40.08; the average listing price is $16.75 (sweet spot $15–$100). The average incumbent carries 176 reviews — the moat a new listing must climb.
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