---
title: "Mounting Board — $49K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/mounting-board"
last_updated: "2026-08-10T13:32:42.629Z"
locale: en
meta:
description: "Niche score 47/100 · $49K/yr market · 56K searches/yr · $15.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $49K/yr market · 56K searches/yr · $15.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mounting Board — $49K/yr Amazon US Niche (2026) - Flapen"
---
# **mounting board**
**Skip it**
A small market ($49K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 20Conversion 63Competition 66Returns 76Price range 71Avg price 77Brand share 27Review moat 80Quality gap 43
**Review moat**
**Great****395.94**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$15.66**
avg listing price — sweet spot $15–$100
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$5.91–$37.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-10.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$49K**
$49K/yr · 56K searches
According to Flapen's Amazon United States niche tracking, mounting board is a $49K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 47/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mounting board market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$47K–$63K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **—flat
**Sellers**
**45**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 90%
**Open market**
**7%**
- Pres-On33% - AXELIP31% - Mogisoniric9% - Somime8% - Vosaplk8% - Nitelemn5% - Open — no brand owns it (7 brands, 7%)
## **Demand**
Weekly Amazon search volume, last 34 weeks — -10.4% search growth over the last 90 days.
1K750Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/mounting-board/trend)
## **Top mounting board search terms**
- **mounting board**12K/yr-5.7%1.7% conv. - **sticky board for cross stitch**9K/yr-10.5%10.5% conv. - **sticky board**7K/yr-13.0%2.3% conv. - **self stick mounting board**7K/yr-8.0%6.8% conv. - **mounting board for cross stitch**5K/yr-11.9%9.7% conv. - **mounting boards for artwork**3K/yr-27.4%2.2% conv. - **acid free mounting board**3K/yr+10.2%1.5% conv. - **photo mounting board**3K/yr-17.3%0.7% conv. - **cross stitch mounting board**3K/yr-13.6%7.8% conv. - **mount board**2K/yr-12.6%1.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/mounting-board/search-terms)
## **Top mounting board products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$6K16%$8K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AXELIP Self Stick Mounting Board 11 X 14 inch 2mm Thickness for Cross Stitch Photo Frame Backing 4 Pack**AXELIP**$10.13**4.2★128 rev](https://www.amazon.com/dp/B0DX2NNPY7) [2**Pres-On Pres On Mounting Board 9 inch x 12 inch B9 (3-Pack)**Pres-On**$15.29**4.8★420 rev](https://www.amazon.com/dp/B0033P917M) [3**Pres-On Pres On Mounting Board 8 inch x 10 inch B8 (3-Pack)**Vosaplk**$14.81**4.8★884 rev](https://www.amazon.com/dp/B0033P960Y) [4**Pres-On Pres On Mounting Board 11 inch x 14 inch B11 (2-Pack)**Pres-On**$15.42**4.8★477 rev](https://www.amazon.com/dp/B0033PCU8E) [5**PRES ON B16MC Mounting Board 16 by 20-Inch**Pres-On**$26.55**4.6★282 rev](https://www.amazon.com/dp/B004CXKF7Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AXELIP Self Stick Mounting Board 16 X 20 inch 2mm Thickness for Cross Stitch Photo Frame Backing 4 Pack**AXELIP**$31.13**128 rev4mo ago](https://www.amazon.com/dp/B0GF3CPGFV) [**Upgraded 4 Pack Self Stick Mounting Board 2mm Thick Acid Free 11 X 14 inch Sticky Board for Cross Stitch Self Adhesive Photo Backing Supplies for Framing Picture Embroidery Needlework Craft**Mogisoniric**$10.34**135 rev1y ago](https://www.amazon.com/dp/B0F6T7DB3F) [**5 Pcs Self Stick Mounting Board for Cross Stitch 9 X 12 inch**Nitelemn**$11.89**25 rev1y ago](https://www.amazon.com/dp/B0F4QZ5B6X) [**5 Pcs Self Stick Mounting Board for Cross Stitch 5 X 7 Inch**Nitelemn**$6.97**25 rev1y ago](https://www.amazon.com/dp/B0F4QXD8QQ) [**Upgraded (12 Pack) Acid Free Self Stick Mounting Board 11 X 14 inch for Cross Stitch Photo Frame Backing Sticky Board for Embroidery Needlework and Crafts**Mogisoniric**$18.22**135 rev1y ago](https://www.amazon.com/dp/B0F1MTBMHD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AXELIP Self Stick Mounting Board 16 X 20 inch 2mm Thickness for Cross Stitch Photo Frame Backing 4 Pack**AXELIP**$31.13**4.2★**▲ 317%**](https://www.amazon.com/dp/B0GF3CPGFV) [**Somime 10 Pack Backing Boards 8x10 Uncut White Mats Matboards Acid-Free Backerboards for Art Prints Ideal for Photos Pictures Prints and Frames**Somime**$10.15**4.6★**▲ 140%**](https://www.amazon.com/dp/B0DK3CFWNP) [**Golden State Art 8x10 White Backing Board Backer Boards for Frame Picture (10 Pack)**Golden State Art**$10.17**4.6★**▲ 129%**](https://www.amazon.com/dp/B09WZ72RMD) [**5 Pcs Self Stick Mounting Board for Cross Stitch 9 X 12 inch**Nitelemn**$11.89**4.2★**▲ 103%**](https://www.amazon.com/dp/B0F4QZ5B6X) [**Pres-On Products Press-On Mounting Board 11X14-6/Pk-11x14 6 Pack**Pres-On Products**$37.80**4.8★**▲ 81%**](https://www.amazon.com/dp/B07NJY2QGS)
**~~View all trending →~~**
## **What buyers say about mounting board**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**15%
*“Easy to Use”*
**Quality-Overall**13%
*“Quality is good”*
**Mounting**11%
*“The mounting boards are easy to use”*
**Adhesion/Stickiness**8%
*“The adhesive holds cross stitch items securely in place and adds beauty and stability to the finished product when framed”*
**Frame Quality**6%
*“They worked out pefect to use in my picture frame”*
**Efficiency**6%
*“worked well for puzzle”*
**Size-Overall**5%
*“this was a prefect fit”*
**Strength**5%
*“It's sturdy”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Thickness**4%
*“Thick boards as expected”*
### **What buyers complain about **
**Adhesion/Stickiness**21%
*“The sheets I received are Nit adhesive”*
**Thickness**13%
*“I wish I had ordered backing boards that were a bit thicker”*
**Strength**9%
*“Not very strong”*
**Quality-Overall**9%
*“Quality control clearly not job #1 for these affordable 4-plys”*
**Color**6%
*“Not crisp white”*
**Value For Money**6%
*“Waste of money for the boards”*
**Ease Of Use**6%
*“They are were warped so it will de difficult to use”*
**Advertised Vs Actual Product**6%
*“Not as stated”*
**Defective Material/Parts**6%
*“Defective product”*
**Balance/Stability**3%
*“Not very stable”*
### **Top return reasons **
**Size-Overall**41%
**Mounting**11%
**Advertised Vs Actual Product**8%
**Adhesion/Stickiness**6%
**Thickness**6%
**Thin**5%
**Value For Money**4%
**Functionality-Overall**3%
**Color**2%
**Strength**2%
## **Common questions**
- **Is mounting board profitable to sell on Amazon United States?**
- The niche generates $49K/yr across 32 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the mounting board niche?**
- 13 brands and 45 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in mounting board?**
- Top complaints mined from reviews: Adhesion/Stickiness, Thickness, Strength. The return rate is 2.0%.
- **What does it cost to enter the mounting board niche?**
- Listings span $5.91–$37.80; the average listing price is $15.66 (sweet spot $15–$100). The average incumbent carries 396 reviews — the moat a new listing must climb.
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