---
title: "moss — $1.8M/yr Amazon United States Niche, Score 64/100 - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/moss"
last_updated: "2026-07-20T20:13:57.031Z"
locale: en
meta:
description: "moss shows a $1.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "moss shows a $1.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "moss — $1.8M/yr Amazon United States Niche, Score 64/100 - Flapen"
---
# **moss**
**Worth a look**
Shows a $1.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 92Growth 22Conversion 78Competition 73Returns 76Price range 59Avg price 41Brand share 74Review moat 49Quality gap 55
**Market size**
**Great****$1.8M**
$1.8M/yr · 2.2M searches
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****2.0%**
return rate — above 6% kills the launch gate
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$4.21–$30.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,634.98**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$10.95**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-5.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, moss is a $1.8M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 64/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **200K–250K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$2.2M–$2.7M**
- units × avg price
- **Launch success**
- **91%**
- 10 of 11 new (360d)
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#91**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **158 days**
## **Competition**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**61%**
Top 20: 97%
**Top-5 click share**
**41%**
Top 20: 76%
**Open market**
**34%**
- USMOLA18% - SuperMoss14% - Mosser Lee13% - homekoey11% - BYHER5% - Legigo5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.
50K30KSpike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/moss/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$55K6%$110K9%$165K12%$220K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 50 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**homekoey Fake Green Moss for Potted Plants Artificial Moss for Crafts Indoor DIY Table Decorating Fairy Garden Accessories Wedding Party Floral Decor Outdoor**homekoey**$4.27**4.5★640 rev](https://www.amazon.com/dp/B0FDKP6X22) [2**Mosser Lee ML0560 Spanish Moss 250 Cubic Inches**Mosser Lee**$4.94**4.6★15,391 rev](https://www.amazon.com/dp/B000QTO78Q) [3**USMOLA Fake Green Moss for Potted Plants 4OZ Artificial Moss for DIY Crafts Faux Moss for Table Centerpieces Fairy Garden Decor (Fresh Green 140gr)**USMOLA**$9.69**4.4★768 rev](https://www.amazon.com/dp/B0CRDVGG67) [4**SuperMoss (25322) Forest Moss Preserved Fresh Green 8oz**SuperMoss**$15.23**4.5★1,646 rev](https://www.amazon.com/dp/B005VRJMHE) [5**USMOLA Artificial Moss 16OZ Fake Moss for Crafts Table Centerpieces Fairy Garden Wedding Party Decor Faux Grass for Potted Plants 455gr (Fresh Green)**USMOLA**$17.39**4.5★587 rev](https://www.amazon.com/dp/B0C3PPGWK2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blisgroo Fake Moss for Plants Indoor 7OZ Dual-Color Artificial Moss for Crafts Realistic Faux Moss for Terrariums Fairy Gardens Potted Plants DIY Home Decor Glass Jars Light & Dark Green200g**Blisgroo**$8.76**49 rev3mo ago](https://www.amazon.com/dp/B0GV4WJSZ2) [**MGLIFEUL 12OZ Artificial Fake Moss for Crafts Plants Indoor with Non-Stick Gloves and TweezersPreserved Green Plant Faux Craft Moss Musgo for Fairy Garden Indoor Outdoor Home Decorating Model Making**MGLIFEUL**$9.92**101 rev6mo ago](https://www.amazon.com/dp/B0G13B7RGF) [**ASCAKE 5.3OZ Fake Green Moss for Plants Indoor Artificial Moss for Crafts DIY Floral Decorative Fairy Garden Wedding Party Floral Arrangements & Home Decor**ASCAKE**$4.21**131 rev6mo ago](https://www.amazon.com/dp/B0G7C3NXCT) [**5.3oz Green Fake Moss Artificial Floral Moss Faux Plant for DIY Crafts Fairy Garden Pot Filler Vase Greenery Decorating Project Indoor Model Making Walls Glass Decor Forlaoers**Forlaoers**$5.99**149 rev8mo ago](https://www.amazon.com/dp/B0G1SQN1YP) [**BYHER Fake Moss Mat Artificial Moss Roll - 12 x 71Cloud Soft Feel Moss Table Runner for Decor Faux Grass Mat for Crafts DIY Fairy Garden Wedding & Party Decorations (Realistic Green: 30x180cm)**BYHER**$14.83**120 rev8mo ago](https://www.amazon.com/dp/B0FZM62MTZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blisgroo Fake Moss for Plants Indoor 7OZ Dual-Color Artificial Moss for Crafts Realistic Faux Moss for Terrariums Fairy Gardens Potted Plants DIY Home Decor Glass Jars Light & Dark Green200g**Blisgroo**$8.76**4.5★**▲ 256%**](https://www.amazon.com/dp/B0GV4WJSZ2) [**USMOLA Green Moss for Crafts - 4OZ Fake Moss for Indoor Plants Terrariums Fairy Gardens & Tabletop Displays | Perfect for Miniature Scenes Pot Filler & Home Decor Projects**USMOLA**$9.07**3.6★**▲ 215%**](https://www.amazon.com/dp/B0G5SMXFBQ) [**BYHER Fake Moss Mat Artificial Moss Roll - 12 x 71Cloud Soft Feel Moss Table Runner for Decor Faux Grass Mat for Crafts DIY Fairy Garden Wedding & Party Decorations (Realistic Green: 30x180cm)**BYHER**$14.83**4.4★**▲ 180%**](https://www.amazon.com/dp/B0FZM62MTZ) [**BYHER Fake Moss 4OZ - Moss for Crafts and Indoor Plants Realistic Artificial Green Grass for Fairy Garden DIY Projects Potted Plants Table Centerpieces Wedding Decor (Realistic Green)**BYHER**$9.08**4.2★**▲ 155%**](https://www.amazon.com/dp/B0G4X12HBC) [**Jollidecor 1.54 LB Fake Moss for Crafts Artificial Decorative Light Green and Dark Green Faux Moss DIY Fairy Garden Decor for Indoor Decor**Jollidecor**$19.26**4.5★**▲ 133%**](https://www.amazon.com/dp/B0FPCQQ6BX)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Great quality, retains moisture well”*
**Color**11%
*“Beautiful Color”*
**Value For Money**11%
*“Good deal”*
**Ease Of Use**9%
*“Easy to maneuver”*
**Advertised Vs Actual Product**8%
*“As Described”*
**Plant Growth**7%
*“helpful for plants that need them”*
**Design-Overall**4%
*“Perfect for Decor”*
**Moist/Dry**3%
*“It helps with moisture retention with my plants”*
**Smell**2%
*“No weird odor”*
**Soft Feel**2%
*“Very soft and fluffy”*
### **What buyers complain about **
**Smell**10%
*“Smells like fish”*
**Color**10%
*“Color is dull”*
**Quality-Overall**9%
*“Cheaply made junk”*
**Value For Money**7%
*“I wish it were cheaper”*
**Size-Overall**7%
*“Small bag”*
**Moist/Dry**5%
*“Dried out”*
**Advertised Vs Actual Product**4%
*“Not as described”*
**Durability**4%
*“Did not last”*
**Material Quality**4%
*“The material is different”*
**Ease Of Use**3%
*“Quite difficult to use”*
### **Top return reasons **
**Color**20%
**Advertised Vs Actual Product**20%
**Size-Overall**17%
**Value For Money**9%
**Quality-Overall**6%
**Smell**4%
**Material Quality**3%
**Functionality-Overall**3%
**Moist/Dry**2%
**Display Colors**2%
## **Common questions**
- **Is moss profitable to sell on Amazon United States?**
- The niche generates $1.8M/yr across 50 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the moss niche?**
- 25 brands and 47 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in moss?**
- Top complaints mined from reviews: Smell, Color, Quality-Overall. The return rate is 2.0%.
- **When does demand for moss peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the moss niche?**
- Listings span $4.21–$30.51; the average listing price is $10.95 (sweet spot $15–$100). The average incumbent carries 1,635 reviews — the moat a new listing must climb.
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