---
title: "Moda Charm Packs — $43K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/moda-charm-packs"
last_updated: "2026-08-10T09:33:57.377Z"
locale: en
meta:
description: "Niche score 43/100 · $43K/yr market · 66K searches/yr · $51.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $43K/yr market · 66K searches/yr · $51.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Moda Charm Packs — $43K/yr Amazon US Niche (2026) - Flapen"
---
# **moda charm packs**
**Skip it**
A small market ($43K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 22Conversion 16Competition 77Returns 42Price range 66Avg price 93Brand share 33Review moat 95Quality gap 52
**Review moat**
**Incredible****90.95**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$51.37**
avg listing price — sweet spot $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Price range**
**Good****$13.42–$142.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-6.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$43K**
$43K/yr · 66K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, moda charm packs is a $43K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 43/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **moda charm packs market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$51K–$64K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#9,415**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **22%**
- **Out of stock**
- **34.1%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**13 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 81%
**Open market**
**11%**
- Ruby Star Society46% - Moda Fabrics23% - MODA7% - Southern Fabric5% - Moda4% - Soolla4% - Open — no brand owns it (7 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.
8K6KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/moda-charm-packs/trend)
## **Top moda charm packs search terms**
- **ruby star society fabric**41K/yr-4.1%0.6% conv. - **ruby star society**9K/yr+15.3%0.4% conv. - **fabric scrap bag**5K/yr-31.1%1.0% conv. - **ruby star society fabric scrap bag**6K/yr-18.1%3.4% conv. - **moda scrap bag**5K/yr-26.4%3.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/moda-charm-packs/search-terms)
## **Top moda charm packs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$6K20%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)11 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ruby Star Scrap Bag (approx 2 yards) by Ruby Star for Moda DIY Quilt Fabric**Moda Fabrics**$22.64**4.0★177 rev](https://www.amazon.com/dp/B08N82619F) [2**Strawberry Layer Cake (42 Pieces) by Kimberly Kight for Ruby Star Society**Ruby Star Society**$52.70**5.0★4 rev](https://www.amazon.com/dp/B0FD9LTCHT) [3**Moda Scrap Bag Assortment Fabric Quilting Strips 1/2lb. by Moda**MODA**$18.51**4.2★1,220 rev](https://www.amazon.com/dp/B00OQHHA74) [4**Preorder - Best Day Ever Charm Pack 42pcs - Melody Miller - RS0102PP by Ruby Star Society**Ruby Star Society**$13.42**0.0★0 rev](https://www.amazon.com/dp/B0F2JCLQKG) [5**Moda Fabrics Scrap Bag**Moda**$20.70**3.9★280 rev](https://www.amazon.com/dp/B07PBCGWR7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ruby Star Society Poolside Too 10 Layer Cake 42pc**Ruby Star Society**$50.29**0 rev3mo ago](https://www.amazon.com/dp/B0GWZXHH9T) [**Ruby Star Society 22 Fat Quarters Poolside Too by Ruby Star Society Multicolor Floral Fabric**Ruby Star Society**$101.34**0 rev3mo ago](https://www.amazon.com/dp/B0GX1WVJKJ) [**Mystic Fable Jelly Roll (40 Pieces) by Alexia Marcelle Abegg for Ruby Star Society**Ruby Star Society**$53.49**0 rev3mo ago](https://www.amazon.com/dp/B0GWRSHDCL) [**Trinketry Jelly Roll (40 Pieces) by Melody Miller for Ruby Star Society**Ruby Star Society**$50.91**0 rev4mo ago](https://www.amazon.com/dp/B0GQPPYCPF) [**Alexia Marcelle Abegg Mystic Fable Charm Pack 42 5-inch Squares Ruby Star Society RS4144PP**Ruby Star Society**$14.19**1 rev8mo ago](https://www.amazon.com/dp/B0GY5W4DLL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Scrapbooking For Scrapbooker Love Scrapbooking Scrapbook Tote Bag**Scrapbooking Design Creative Craft Photo Designer**$21.96**0.0★**▲ 132%**](https://www.amazon.com/dp/B0BS47BV1K) [**Mystic Fable Jelly Roll (40 Pieces) by Alexia Marcelle Abegg for Ruby Star Society**Ruby Star Society**$53.49**0.0★**▲ 132%**](https://www.amazon.com/dp/B0GWRSHDCL) [**Ruby Star Society 22 Fat Quarters Poolside Too by Ruby Star Society Multicolor Floral Fabric**Ruby Star Society**$101.34**0.0★**▲ 131%**](https://www.amazon.com/dp/B0GX1WVJKJ) [**Ruby Star Society Poolside Too 10 Layer Cake 42pc**Ruby Star Society**$50.29**0.0★**▲ 131%**](https://www.amazon.com/dp/B0GWZXHH9T) [**Soolla Studio Bag: Pottery Tool Bag Art Supply Storage Knitting Yarn Organizer Crochet Projects & Washable Craft Tote 30 Pockets 25+ Canvas Colors Student Artist Gift (Sunset Mustard)**Soolla**$56.25**4.8★**▲ 130%**](https://www.amazon.com/dp/B0DKYRR3XK)
**~~View all trending →~~**
## **What buyers say about moda charm packs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Upholstery/Fabric Quality**33%
*“Beautiful fabric”*
**Quality-Overall**19%
*“This is well made”*
**Value For Money**8%
*“Good value”*
**Advertised Vs Actual Product**7%
*“This is exactly as described”*
**Color**6%
*“So excited as the colors compliment each other”*
**Size-Overall**4%
*“Perfect jelly roll size”*
**Warmth**3%
*“Its warm and fits well”*
**Collectibles**3%
*“Great selection for my scrap collection”*
**Efficiency**3%
*“It will work”*
**Print Quality**3%
*“Multi color of the same print amazing selections”*
### **What buyers complain about **
**Print Quality**30%
*“Only Halloween print all selvedge cuts”*
**Value For Money**25%
*“Not a good value”*
**Upholstery/Fabric Quality**10%
*“ugliest fabric and poor quality”*
**Size-Overall**8%
*“fits smaller than expected”*
**Quality-Overall**7%
*“Trash”*
**Durability**7%
*“Inside of bag broke week one”*
**Allergies**5%
*“Kind of itchy material”*
**Material Quality**2%
*“material is cheap”*
**Zipper Quality**2%
*“zipper fell off within a month”*
### **Top return reasons **
**Size-Overall**25%
**Material Quality**17%
**Color**16%
**Advertised Vs Actual Product**10%
**Print Quality**6%
**Value For Money**4%
**Quality-Overall**4%
**Upholstery/Fabric Quality**2%
**Defective Material/Parts**2%
**Thin**1%
## **Common questions**
- **Is moda charm packs profitable to sell on Amazon United States?**
- The niche generates $43K/yr across 37 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (43/100).
- **How competitive is the moda charm packs niche?**
- 13 brands and 26 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in moda charm packs?**
- Top complaints mined from reviews: Print Quality, Value For Money, Upholstery/Fabric Quality. The return rate is 3.7%.
- **When does demand for moda charm packs peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the moda charm packs niche?**
- Listings span $13.42–$142.98; the average listing price is $51.37 (sweet spot $15–$100). The average incumbent carries 91 reviews — the moat a new listing must climb.
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