---
title: "Mod Podge Brushes — $113K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/mod-podge-brushes"
last_updated: "2026-08-09T21:51:10.812Z"
locale: en
meta:
description: "Niche score 39/100 · $113K/yr market · 97K searches/yr · $7.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $113K/yr market · 97K searches/yr · $7.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mod Podge Brushes — $113K/yr Amazon US Niche (2026) - Flapen"
---
# **mod podge brushes**
**Skip it**
Prices mostly outside the sweet spot ($4.03–$13.81) — this niche doesn't clear our bar today.
Market size 27Growth 23Conversion 97Competition 29Returns 95Price range 0Avg price 21Brand share 31Review moat 23Quality gap 27
**Conversion**
**Incredible****15.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$113K**
$113K/yr · 97K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,675.19**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$7.49**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$4.03–$13.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, mod podge brushes is a $113K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 39/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mod podge brushes market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$112K–$150K**
- units × avg price
- **Conversion rate**
- **15.5%**
- **Avg BSR**
- **#155**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**9%**
- Mod Podge59% - MOIKKA-GC9% - Bates Choice7% - TRANSON6% - DMSVK6% - Mister Rui5% - Open — no brand owns it (4 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -4.2% search growth over the last 90 days.
3K2KPrime Day '25Spike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/mod-podge-brushes/trend)
## **Top mod podge brushes search terms**
- **mod podge brushes**35K/yr-26.0%13.4% conv. - **modge podge brush**25K/yr+3.4%14.3% conv. - **mod podge brush**17K/yr+11.0%15.6% conv. - **decoupage brushes**9K/yr+14.5%6.8% conv. - **modge podge brushes**5K/yr+14.2%12.9% conv. - **decoupage brush**4K/yr-2.2%6.9% conv. - **craft brushes for mod podge**4K/yr+26.5%8.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/mod-podge-brushes/search-terms)
## **Top mod podge brushes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$23K30%$34K40%$45K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mod Podge 10615 3 Piece Short Handle Brush Set**Mod Podge**$9.94**4.5★2,184 rev](https://www.amazon.com/dp/B0714G7Q42) [2**Mod Podge Paint Brush Applicator 24960 2.25-Inch**Mod Podge**$6.51**4.6★8,855 rev](https://www.amazon.com/dp/B00CHQ7IBO) [3**12Pcs Foam Paint Brushes Set: 1 Inch & 1.5 Inch Sponge Paint Brushes with Wooden Handle Lightweight & Durable for Painting Staining Crafts DIY Art Acrylic Painting & Mod Podge**MOIKKA-GC**$5.05**4.7★149 rev](https://www.amazon.com/dp/B0FPWRLLG1) [4**Bates- Foam Paint Brushes 2 Inch 16 Pack Wooden Handle**Bates Choice**$6.01**4.6★13,144 rev](https://www.amazon.com/dp/B086JDDS32) [5**Mod Podge Brush Set Small Multicolor 2 Count**Mod Podge**$13.64**4.7★801 rev](https://www.amazon.com/dp/B071ZBRV1X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**12Pcs Foam Paint Brushes Set: 1 Inch & 1.5 Inch Sponge Paint Brushes with Wooden Handle Lightweight & Durable for Painting Staining Crafts DIY Art Acrylic Painting & Mod Podge**MOIKKA-GC**$5.05**149 rev10mo ago](https://www.amazon.com/dp/B0FPWRLLG1) [**ZUFECY Foam Brushes Set 14-Pack (1 & 2 Inch) - Wood Handle Sponge Brushes for Painting Craft Mod Podge & Staining**ZUFECY**$5.82**23 rev1y ago](https://www.amazon.com/dp/B0FDQN2SCH) [**Transon Flat Paint Brush Set 3pcs for Acrylic Watercolor Gouache Oil and Body Painting**TRANSON**$5.47**1,862 rev1y ago](https://www.amazon.com/dp/B0DGT8N3R2) [**DMSVK 20 Pcs Foam Paint Brushes 1 Sponge Paint Brush Foam Brushes for Painting Craft Staining Varnish Touch Up**DMSVK**$4.99**863 rev1y ago](https://www.amazon.com/dp/B0DDQGJ48R) [**Set of 3 Chip Paint Brushes with Synthetic Bristles for Priming Painting Varnishing Wood Walls Painting**Newkita**$4.04**1,369 rev2y ago](https://www.amazon.com/dp/B0CMX77DHK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**12Pcs Foam Paint Brushes Set: 1 Inch & 1.5 Inch Sponge Paint Brushes with Wooden Handle Lightweight & Durable for Painting Staining Crafts DIY Art Acrylic Painting & Mod Podge**MOIKKA-GC**$5.05**4.7★**▲ 205%**](https://www.amazon.com/dp/B0FPWRLLG1) [**ZUFECY Foam Brushes Set 14-Pack (1 & 2 Inch) - Wood Handle Sponge Brushes for Painting Craft Mod Podge & Staining**ZUFECY**$5.82**4.2★**▲ 160%**](https://www.amazon.com/dp/B0FDQN2SCH) [**DMSVK 20 Pcs Foam Paint Brushes 1 Sponge Paint Brush Foam Brushes for Painting Craft Staining Varnish Touch Up**DMSVK**$4.99**4.6★**▲ 57%**](https://www.amazon.com/dp/B0DDQGJ48R) [**Set of 3 Chip Paint Brushes with Synthetic Bristles for Priming Painting Varnishing Wood Walls Painting**Newkita**$4.04**4.5★**▲ 22%**](https://www.amazon.com/dp/B0CMX77DHK) [**Mod Podge Gloss Sealer Glue & Finish: All-in-One Craft Solution- Quick Dry Easy Clean for Wood Paper Fabric & More. Non-Toxic - Craft with Confidence Made in USA 16 oz. Pack of 1**Mod Podge**$7.37**4.8★**▲ 16%**](https://www.amazon.com/dp/B00178QQJ8)
**~~View all trending →~~**
## **What buyers say about mod podge brushes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Best quality”*
**Value For Money**15%
*“Good deal”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Ease Of Use**7%
*“Easy to use”*
**Ease Of Cleaning**5%
*“Easy to clean”*
**Efficiency**5%
*“It works good”*
**Paint Quality**4%
*“These may work well for certain types of paint”*
**Durability**3%
*“They are durable”*
**Size-Overall**3%
*“Good size”*
**Design-Overall**3%
*“Well Made”*
### **What buyers complain about **
**Durability**19%
*“Just not made to last in any way”*
**Quality-Overall**11%
*“Very low quality so dont be fooled by the deal”*
**Adhesion/Stickiness**9%
*“it wasn't the best glue for magazine cutouts”*
**Paint Quality**7%
*“Black spots”*
**Moist/Dry**5%
*“It dried clear”*
**Strength**4%
*“very fragile - will break”*
**Functionality-Overall**3%
*“Did not work for me”*
**Value For Money**3%
*“Not worth the price”*
**Size-Overall**3%
*“Worse yet - it's so small I've lost it”*
**Ease Of Cleaning**3%
*“Brushes hard to clean”*
### **Top return reasons **
**Value For Money**23%
**Size-Overall**22%
**Adhesion/Stickiness**7%
**Quality-Overall**7%
**Functionality-Overall**7%
**Leak-Proof**6%
**Advertised Vs Actual Product**5%
**Paint Quality**4%
**Defective Material/Parts**2%
**Product Condition**2%
## **Common questions**
- **Is mod podge brushes profitable to sell on Amazon United States?**
- The niche generates $113K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (39/100).
- **How competitive is the mod podge brushes niche?**
- 10 brands and 57 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in mod podge brushes?**
- Top complaints mined from reviews: Durability, Quality-Overall, Adhesion/Stickiness. The return rate is 1.0%.
- **When does demand for mod podge brushes peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the mod podge brushes niche?**
- Listings span $4.03–$13.81; the average listing price is $7.49 (sweet spot $15–$100). The average incumbent carries 7,675 reviews — the moat a new listing must climb.
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