---
title: "Metallic Pens — $80K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/metallic-pens"
last_updated: "2026-08-10T04:57:55.298Z"
locale: en
meta:
description: "Niche score 53/100 · $80K/yr market · 124K searches/yr · $13.06 avg price. Soft demand (-13.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $80K/yr market · 124K searches/yr · $13.06 avg price. Soft demand (-13.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Metallic Pens — $80K/yr Amazon US Niche (2026) - Flapen"
---
# **metallic pens**
**Worth a look**
Shows low returns (1.0%), but soft demand (-13.7% this quarter) keeps it on the watch list.
Market size 20Growth 18Conversion 58Competition 77Returns 94Price range 64Avg price 59Brand share 81Review moat 25Quality gap 52
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Price range**
**Good****$4.26–$33.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.06**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,416.35**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$80K**
$80K/yr · 124K searches
**Growth**
**Bad****-13.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, metallic pens is a $80K/yr Amazon United States market (124K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **metallic pens market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$78K–$104K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#327**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**30 **▲rising
**Sellers**
**120**
**Top-5 brand share**
**54%**
Top 20: 94%
**Top-5 click share**
**38%**
Top 20: 78%
**Open market**
**42%**
- Paper Mate14% - PILOT12% - SAKURA11% - Shuttle Art10% - Mr. Pen7% - IVSUN4%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -13.7% search growth over the last 90 days.
6K4KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/metallic-pens/trend)
## **Top metallic pens search terms**
- **metallic gel pens**78K/yr-13.3%4.1% conv. - **metallic gel pens for coloring**7K/yr-7.4%4.0% conv. - **metallic ink pens**6K/yr-13.0%4.0% conv. - **gel pens metallic**6K/yr-27.1%5.9% conv. - **metallic gel pen**5K/yr-8.2%4.2% conv. - **metalic gel pens**3K/yr+28.6%7.0% conv. - **metallic gel pens for black paper**4K/yr-5.0%5.7% conv. - **papermate bright gel pens**5K/yr-26.3%4.3% conv. - **inkjoy bright**2K/yr+36.8%4.2% conv. - **papermate metallic gel pens**4K/yr-60.0%6.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/metallic-pens/search-terms)
## **Top metallic pens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$5K9%$7K12%$10K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SAKURA Gelly Roll Metallic Gel Pens - Pens For Scrapbook Journals or Drawing - Art Gifts Holiday Gifts & DIY Projects - Colored Metallic Ink - Medium Line - 10 Pack**SAKURA**$12.37**4.7★14,254 rev](https://www.amazon.com/dp/B001LXK5HS) [2**Pilot G2 Pens Metallic Refillable And Retractable Gel Ink Pens Fine Point 0.7mm Assorted Color Inks 8-Pack Pouch**PILOT**$10.70**4.8★6,942 rev](https://www.amazon.com/dp/B00OIM23TC) [3**Mr. Pen- Metallic Gel Pens 25 Pack Assorted Vibrant Colors**Mr. Pen**$7.82**4.5★626 rev](https://www.amazon.com/dp/B0C2N6LYFH) [4**Shuttle Art 50 Pack Metallic Gel Pens 25 Metallic Gel Pens Set with 25 Refills Perfect for Adult Coloring Books Doodling Drawing Art Markers**Shuttle Art**$8.84**4.2★3,536 rev](https://www.amazon.com/dp/B07GB3LQGL) [5**Paper Mate InkJoy Gel Pens Metallic Retractable Medium Point (0.8mm) Glittery Assorted Colors 10 Count - Arts & Crafts Doodling Writing Bullet Journaling**Paper Mate**$14.60**3.8★1,138 rev](https://www.amazon.com/dp/B0DPJK5388)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ddaowanx Metallic Gel Pens Acrylic Paint 48 Colors 1.0mm Medium Point Glitter Pens Waterproof & Fade-Resistant for Nail Art Glass Wood Stone DIY Crafts Drawing-Art Supplies Gift Set**Ddaowanx**$33.98**7 rev3mo ago](https://www.amazon.com/dp/B0GSD849P8) [**Pilot G2 Edge White Assorted Metallic Inks Premium Gel Roller Pens Sensory Writing Experience 6ct box Fine Point 0.7 mm**PILOT**$10.23**65 rev5mo ago](https://www.amazon.com/dp/B0GGTQNSZ1) [**PTAZSCTC Outline Shimmer Markers 12 Colors Glitter Markers Outline Glitter Pens Gel Pens for Coloring Metallic Marker Pen for Gifts Birthday Trendy Stuff for Art Supplies Painting**PTAZSCTC**$6.35**111 rev11mo ago](https://www.amazon.com/dp/B0FKSSRT8G) [**Paper Mate InkJoy Gel Bright Pens Medium Point (0.7mm) Retractable Assorted Brighter Colors 10 Count - Colorful Office Supplies Journaling Doodling**Paper Mate**$14.42**1,138 rev1y ago](https://www.amazon.com/dp/B0DZL2GNBM) [**Paper Mate InkJoy Gel Pens Ultimate Pack Retractable Featuring Classic Bright! and Metallic Inks Assorted Colors 30 Count - Writing Note-Taking Teacher Supplies Back to School**Paper Mate**$25.81**1,212 rev1y ago](https://www.amazon.com/dp/B0F2GGLKHD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pilot G2 Edge White Assorted Metallic Inks Premium Gel Roller Pens Sensory Writing Experience 6ct box Fine Point 0.7 mm**PILOT**$10.23**4.6★**▲ 437%**](https://www.amazon.com/dp/B0GGTQNSZ1) [**Ddaowanx Metallic Gel Pens Acrylic Paint 48 Colors 1.0mm Medium Point Glitter Pens Waterproof & Fade-Resistant for Nail Art Glass Wood Stone DIY Crafts Drawing-Art Supplies Gift Set**Ddaowanx**$33.98**4.1★**▲ 435%**](https://www.amazon.com/dp/B0GSD849P8) [**PTAZSCTC Outline Shimmer Markers 12 Colors Glitter Markers Outline Glitter Pens Gel Pens for Coloring Metallic Marker Pen for Gifts Birthday Trendy Stuff for Art Supplies Painting**PTAZSCTC**$6.35**4.0★**▲ 400%**](https://www.amazon.com/dp/B0FKSSRT8G) [**Lekreo Gold Silver White Ink Gel Pens 1mm Medium Fine Point Opaque archival Ink Pen for Dark Paper Drawing Sketching Illustration Card Making Bullet Journaling (Assorted Color- 3 Packs)**Lekreo**$7.04**4.6★**▲ 124%**](https://www.amazon.com/dp/B0DZ1763RN) [**Pilot G2 Metallics Refillable and Retractable Rolling Ball Colored Gel Pens Fine Point 0.7mm Assorted Color Inks 5-Pack**PILOT**$8.20**4.8★**▲ 83%**](https://www.amazon.com/dp/B00WMDKXF0)
**~~View all trending →~~**
## **What buyers say about metallic pens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**28%
*“Colors are pretty”*
**Writing Experience**9%
*“Smooth Writing”*
**Quality-Overall**8%
*“Beautiful quality”*
**Value For Money**6%
*“Great value”*
**Pen/Pencil Quality**6%
*“Excellent Pens”*
**Brightness/Shine/Glow**4%
*“Great shine”*
**Fun/Entertainment Experience**3%
*“Fun and easy to play with”*
**Ink Refill**2%
*“it also comes with refills for the pens”*
**Soft Feel**2%
*“Nice & Smooth”*
**Ease Of Use**2%
*“easy to write”*
### **What buyers complain about **
**Color**11%
*“Colors are off”*
**Writing Experience**9%
*“Doesnt write”*
**Dry/Empty Ink**6%
*“But ink doesn't dry completely”*
**Quality-Overall**5%
*“Bad quality”*
**Functionality-Overall**5%
*“Barely work”*
**Durability**5%
*“comes apart too easily”*
**Ink Leakage**5%
*“lots of ink leak”*
**Advertised Vs Actual Product**3%
*“Bad advertising”*
**Moist/Dry**3%
*“Ink all dried out”*
**Value For Money**3%
*“They definitely aren't worth the cost”*
### **Top return reasons **
**Color**15%
**Advertised Vs Actual Product**12%
**Ink Refill**11%
**Functionality-Overall**9%
**Display Colors**7%
**Dry/Empty Ink**7%
**Value For Money**5%
**Writing Experience**5%
**Quality-Overall**4%
**Size-Overall**3%
## **Common questions**
- **Is metallic pens profitable to sell on Amazon United States?**
- The niche generates $80K/yr across 48 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the metallic pens niche?**
- 30 brands and 120 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in metallic pens?**
- Top complaints mined from reviews: Color, Writing Experience, Dry/Empty Ink. The return rate is 1.0%.
- **When does demand for metallic pens peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the metallic pens niche?**
- Listings span $4.26–$33.98; the average listing price is $13.06 (sweet spot $15–$100). The average incumbent carries 4,416 reviews — the moat a new listing must climb.
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