---
title: "Metallic Embroidery Thread — $58K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/metallic-embroidery-thread"
last_updated: "2026-08-10T09:32:29.844Z"
locale: en
meta:
description: "Niche score 53/100 · $58K/yr market · 123K searches/yr · $11.84 avg price. A small market ($58K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $58K/yr market · 123K searches/yr · $11.84 avg price. A small market ($58K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Metallic Embroidery Thread — $58K/yr Amazon US Niche (2026) - Flapen"
---
# **metallic embroidery thread**
**Worth a look**
Shows no brand lock-in (top 5 brands take 55% of clicks), but a small market ($58K/yr) keeps it on the watch list.
Market size 15Growth 21Conversion 50Competition 78Returns 77Price range 73Avg price 49Brand share 80Review moat 72Quality gap 55
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$3.77–$44.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****629.85**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.84**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-7.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$58K**
$58K/yr · 123K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, metallic embroidery thread is a $58K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Nov. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **metallic embroidery thread market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$59K–$71K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#411**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**31 **▼falling
**Sellers**
**75**
**Top-5 brand share**
**55%**
Top 20: 93%
**Top-5 click share**
**37%**
Top 20: 73%
**Open market**
**36%**
- LE PAON17% - Keromtein10% - Ryioot10% - Simthread10% - New brothread9% - WILLBOND9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.
3K2KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/metallic-embroidery-thread/trend)
## **Top metallic embroidery thread search terms**
- **metallic embroidery thread**32K/yr+1.9%4.1% conv. - **metallic embroidery floss**31K/yr-15.5%4.0% conv. - **metallic thread**23K/yr-5.6%1.8% conv. - **dmc metallic embroidery floss**8K/yr-16.8%2.6% conv. - **glitter embroidery thread**5K/yr+5.6%3.0% conv. - **metallic thread embroidery**7K/yr-15.5%4.3% conv. - **glitter thread**5K/yr-8.9%1.3% conv. - **embroidery thread metallic**4K/yr-6.3%5.8% conv. - **glitter embroidery floss**4K/yr-9.1%2.4% conv. - **metallic thread for sewing**4K/yr-12.5%2.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/metallic-embroidery-thread/search-terms)
## **Top metallic embroidery thread products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$5K12%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**11 Skeins Metallic Embroidery Thread Multi-Color Embroidery Floss for DIY**Ryioot**$9.09**4.3★186 rev](https://www.amazon.com/dp/B08T8ZP3BF) [2**12 Skeins Metallic Embroidery Floss Multi-Purpose Cross Stitch Thread Mix Colours Hand Embroidery Supplies8 m 12 Strands**Keromtein**$6.93**4.4★21 rev](https://www.amazon.com/dp/B0FXY77TN9) [3**Metallic Embroidery Floss All Purpose Assorted Mix Colours Cross Stitch Tread Set 24 Skeins for Craft Needlework Hand Embroidery Bracelets**LE PAON**$14.12**4.4★1,636 rev](https://www.amazon.com/dp/B01M7X67NS) [4**WILLBOND 24 Pcs Metallic Embroidery Floss Cotton Stitch Embroidery Thread Skein Threads Glitter Embroidery Thread Cross Stitch Thread for Friendship Bracelets DIY Thread Crafts(Classic Color)**WILLBOND**$17.06**4.4★949 rev](https://www.amazon.com/dp/B08CD7Z5QL) [5**Simthread Best 21 Colors Metallic Embroidery Machine Thread Kit 500M(550Y) for Computerized Embroidery and Decorative Sewing**Simthread**$27.06**4.6★973 rev](https://www.amazon.com/dp/B09HYWSDG8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**12 Skeins Metallic Embroidery Thread Cross Stitch Floss Hand Embroidery Thread for Sewing Making Yarn Accessories Craft String Art Supplies**Zelphvt**$6.32**1 rev5mo ago](https://www.amazon.com/dp/B0GMH3CMLV) [**11 Pcs Mixed Colors Metallic Embroidery Floss 11 Skeins Cross Stitch Thread for Embroidery Cross-Stitch DIY Crafts (8M 12Strands)**Alrhso**$8.12**2 rev5mo ago](https://www.amazon.com/dp/B0GLNPMBYJ) [**12 Skeins Metallic Embroidery Floss Multi-Purpose Cross Stitch Thread Mix Colours Hand Embroidery Supplies8 m 12 Strands**Keromtein**$6.93**21 rev8mo ago](https://www.amazon.com/dp/B0FXY77TN9) [**New brothread Single Huge Spool Metallic Embroidery Machine Thread 2500M (2735Y) Each for Commercial and Domestic Embroidery Machines - Silver M-019**New brothread**$9.76**83 rev10mo ago](https://www.amazon.com/dp/B0FPY76NHC) [**13 Skeins Embroidery Thread 10 Colors Metallic Embroidery Floss Set Polyester Cross-Stitch Threads for Hand Embroidery String Art10 Colors**MOYYON**$10.29**20 rev1y ago](https://www.amazon.com/dp/B0FCBVHHCL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**11 Pcs Mixed Colors Metallic Embroidery Floss 11 Skeins Cross Stitch Thread for Embroidery Cross-Stitch DIY Crafts (8M 12Strands)**Alrhso**$8.12**4.0★**▲ 333%**](https://www.amazon.com/dp/B0GLNPMBYJ) [**12 Skeins Metallic Embroidery Thread Cross Stitch Floss Hand Embroidery Thread for Sewing Making Yarn Accessories Craft String Art Supplies**Zelphvt**$6.32**5.0★**▲ 292%**](https://www.amazon.com/dp/B0GMH3CMLV) [**WILLBOND 24 Pcs Metallic & Cotton Embroidery Floss 24 Vibrant Colors Polyester Blend 8.75 Yards Each Ideal for Embroidery Cross-Stitch DIY Crafts**WILLBOND**$17.65**4.4★**▲ 198%**](https://www.amazon.com/dp/B0DGGVGCGK) [**AMOHilos 24 Skeins Set (6 Colors*4 Skeins) Metallic Embroidery Floss Glittery Metal Effect Shinny Cross Stitch Thread for Hand Embroidery Sewing and DIY Handmade Artwork (Metallic Color)**AMOHilos**$13.59**4.7★**▲ 169%**](https://www.amazon.com/dp/B0DQF2KPW5) [**12 Skeins Metallic Embroidery Floss Multi-Purpose Cross Stitch Thread Mix Colours Hand Embroidery Supplies8 m 12 Strands**Keromtein**$6.93**4.4★**▲ 164%**](https://www.amazon.com/dp/B0FXY77TN9)
**~~View all trending →~~**
## **What buyers say about metallic embroidery thread**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**29%
*“Colors were beautiful”*
**Quality-Overall**13%
*“the quality of the skeins”*
**Brightness/Shine/Glow**11%
*“Adds a nice sparkle”*
**Value For Money**10%
*“worth it”*
**Embellishment/Embroidery Quality**5%
*“adding it into embroidery makes it look soooooo pretty”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Ease Of Use**4%
*“It was super easy to use”*
**Design-Overall**4%
*“Perfect for my crafting needs”*
**Durability**2%
*“We haven't had any issues with breaking like with cheaper threads”*
**Thickness**2%
*“Shiny and good thickness”*
### **What buyers complain about **
**Durability**15%
*“Breaks easy”*
**Color**7%
*“Colors are not accurate”*
**Ease Of Use**7%
*“Very very hard to use”*
**Functionality-Overall**7%
*“basically did not perform so was a waste of my time”*
**Stitch/Finish/Polish**7%
*“It seams to fray”*
**Thickness**4%
*“Thin”*
**Hard Feel**4%
*“Harder to use”*
**Quality-Overall**3%
*“really cheap looking”*
**Material Quality**3%
*“I hate the physical feel of them”*
**Jamming/Clogging**3%
*“Thread jam”*
### **Top return reasons **
**Color**24%
**Thin**13%
**Size-Overall**9%
**Quality-Overall**8%
**Advertised Vs Actual Product**7%
**Display Colors**5%
**Value For Money**4%
**Functionality-Overall**3%
**Material Quality**3%
**Stitch/Finish/Polish**3%
## **Common questions**
- **Is metallic embroidery thread profitable to sell on Amazon United States?**
- The niche generates $58K/yr across 53 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the metallic embroidery thread niche?**
- 31 brands and 75 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in metallic embroidery thread?**
- Top complaints mined from reviews: Durability, Color, Ease Of Use. The return rate is 1.9%.
- **When does demand for metallic embroidery thread peak?**
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the metallic embroidery thread niche?**
- Listings span $3.77–$44.74; the average listing price is $11.84 (sweet spot $15–$100). The average incumbent carries 630 reviews — the moat a new listing must climb.
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