---
title: "Melissa Essential Oil — $45K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/melissa-essential-oil"
last_updated: "2026-08-10T08:43:31.339Z"
locale: en
meta:
description: "Niche score 52/100 · $45K/yr market · 15K searches/yr · $31.34 avg price. A small market ($45K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $45K/yr market · 15K searches/yr · $31.34 avg price. A small market ($45K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Melissa Essential Oil — $45K/yr Amazon US Niche (2026) - Flapen"
---
# **melissa essential oil**
**Worth a look**
Shows a sweet-spot price point ($31.34 avg), but a small market ($45K/yr) keeps it on the watch list.
Market size 11Growth 23Conversion 86Competition 29Returns 93Price range 72Avg price 95Brand share 60Review moat 81Quality gap 67
**Avg price**
**Incredible****$31.34**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****386.06**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$9.66–$127.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-3.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$45K**
$45K/yr · 15K searches
According to Flapen's Amazon United States niche tracking, melissa essential oil is a $45K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **melissa essential oil market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$31K–$39K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#536**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **9.4%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**25%**
- Gya Labs24% - GV77ZF22% - Sheer Essence10% - Artizen7% - Essences Bulgaria6% - Plant Therapy6%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -3.5% search growth over the last 90 days.
400300Prime Day '24Spike '24Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/melissa-essential-oil/trend)
## **Top melissa essential oil search terms**
- **melissa essential oil**7K/yr+0.9%7.4% conv. - **melissa oil**4K/yr+33.9%6.4% conv. - **melissa essential oil organic**2K/yr-29.3%10.7% conv. - **melissa oil essential oil**2K/yr-58.2%9.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/melissa-essential-oil/search-terms)
## **Top melissa essential oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$9K30%$13K40%$18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**100% Pure Melissa Essential Oil - 0.34 Fl Oz - Melissa Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent**Gya Labs**$19.03**4.6★798 rev](https://www.amazon.com/dp/B076V3MKH8) [2**Melissa Essential Oil Melissa Oils for Diffuser Humidifier DIY Candles Soap Home Office Yoga Massage Gift Essential Oil GV77ZF Melissa Fragrance Oil - 4 fl oz (120 ml)**GV77ZF**$9.66**4.3★3,820 rev](https://www.amazon.com/dp/B0DBHDD1S3) [3**Plant Therapy Melissa Essential Oil 2.5 mL (1/12 oz) 100% Pure Undiluted Essential Oil Encourages Healthy Radiant-Looking Skin**Plant Therapy**$29.22**4.5★131 rev](https://www.amazon.com/dp/B07T8ZHKYR) [4**Melissa (Lemon Balm) Oil (Melissa Officinalis) Essential Oil 100% Pure Natural Undiluted Uncut Therapeutic Grade Oil 0.33 FL.OZ**Sheer Essence**$14.64**4.5★183 rev](https://www.amazon.com/dp/B07N8T2ZYT) [5**Melissa (Lemon Balm) Oil (Melissa Officinalis) Essential Oil 100% Pure Natural Undiluted Uncut Therapeutic Grade Oil 0.16 Fl.OZ**Sheer Essence**$11.83**4.5★183 rev](https://www.amazon.com/dp/B07N8SRH8X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nirvana Nurture Melissa Essential Oil 100% Pure Undiluted Aromatherapy Oil for Diffuser Hair & Skin Care**Nirvana Nurture**$28.60**7 rev1y ago](https://www.amazon.com/dp/B0CPX2GWWD) [**Pranarom - Sore Simplex (Formerly Melissa Simplex Formula) Wellness Blend - 5ml**Pranarom**$15.89**16 rev1y ago](https://www.amazon.com/dp/B0DWG1RDHB) [**Melissa Essential Oil Melissa Oils for Diffuser Humidifier DIY Candles Soap Home Office Yoga Massage Gift Essential Oil GV77ZF Melissa Fragrance Oil - 4 fl oz (120 ml)**GV77ZF**$9.66**3,820 rev1y ago](https://www.amazon.com/dp/B0DBHDD1S3) [**Edens Garden Melissa Essential Oil- 100% Pure Premium Grade Undiluted Natural Therapeutic Aromatherapy The Best for Diffuser Candle Laundry Humidifiers 10 ml (.33 fl oz)**Edens Garden**$67.08**6 rev2y ago](https://www.amazon.com/dp/B0CWLTDFG9) [**Melissa Essential Oil Pure Melissa Oil Mumianhua Lemon Balm Oil Uplifting Citrus-Herb Scent for Diffuser Skin Hair & Personal Care 3.38 Fl Oz**Mumianhua**$13.66**12 rev2y ago](https://www.amazon.com/dp/B0CYZVFDVR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pranarom - Sore Simplex (Formerly Melissa Simplex Formula) Wellness Blend - 5ml**Pranarom**$15.89**4.7★**▲ 155%**](https://www.amazon.com/dp/B0DWG1RDHB) [**LEUDINE Melissa Essential Oil 1fl oz Therapeutic-Grade Lemon Balm Essential Oil All-Natural Pure Lemon Balm Extract Melissa Oil Essence for Aromatherapy Stress-Relief Muscle Discomfort**L'eudine**$21.23**3.9★**▲ 89%**](https://www.amazon.com/dp/B09Y6BNSTH) [**Sz Essentials - Melissa Essential Oil - Aka Lemon Balm - 100% Pure and Undiluted - Extracted from Melissa Officinalis - Sweet & Fruity Scent with Citrusy Overtones - Therapeutic Grade & Vegan - 0.17oz**Sz Essentials**$20.06**4.7★**▲ 64%**](https://www.amazon.com/dp/B0B8Q8BMWL) [**Essences Bulgaria Organic Real Melissa Essential Oil 1/3 Fl Oz | 10ml | Melissa Officinalis | 100% Pure and Natural | Undiluted | Therapeutic Grade | Family Farm | Steam-Distilled | Non-GMO | Vegan**Essences Bulgaria**$43.36**4.4★**▲ 46%**](https://www.amazon.com/dp/B07863KJGM) [**Melissa (Lemon Balm) Oil (Melissa Officinalis) Essential Oil 100% Pure Natural Undiluted Uncut Therapeutic Grade Oil 0.33 FL.OZ**Sheer Essence**$14.64**4.5★**▲ 39%**](https://www.amazon.com/dp/B07N8T2ZYT)
**~~View all trending →~~**
## **What buyers say about melissa essential oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**44%
*“Great scent”*
**Quality-Overall**18%
*“Overall, this is a high-quality essential oil and a great value for the size and quality you receive”*
**Strength**4%
*“Its a solid”*
**Ease Of Use**4%
*“Easy to use”*
**Gifting Purpose**3%
*“would make a good gift”*
**Value For Money**3%
*“It is an affordable way to support your well-being without having to buy multiple products for different needs”*
**Soothing Effect**2%
*“Pure and Effective Solution for Relaxation”*
**Pest/Insect Control**2%
*“Keeps Mosquitoes Off You”*
**Ingredients-Overall**2%
*“The blend feels high-quality and thoughtfully formulated, and even a small amount goes a long way”*
**Freshness**2%
*“lemony freshness thats uplifting without being overpowering”*
### **What buyers complain about **
**Smell**54%
*“it's not enough to counteract the strong citronella smell. they do smell similar”*
**Product Condition**13%
*“Possibly used sold as new”*
**Ingredients-Overall**9%
*“True Melissa essential oil is one of the most expensive oils on the market because the difficulty harvesting it in large quantities”*
**Side Effects**6%
*“I didn't notice any difference in my small cold sore by the end of the day”*
**Moist/Dry**3%
*“It didn't help much with my dry scalp”*
**Advertised Vs Actual Product**3%
*“so I don't think it should be advertised that way”*
### **Top return reasons **
**Smell**40%
**Leak-Proof**17%
**Advertised Vs Actual Product**16%
**Value For Money**13%
**Size-Overall**4%
**Product Condition**4%
**Vegan/Organic**2%
**Natural Ingredients**2%
**Ingredients-Overall**1%
**Dilute/Watery**1%
## **Common questions**
- **Is melissa essential oil profitable to sell on Amazon United States?**
- The niche generates $45K/yr across 18 tracked products. 90-day search growth is -3.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the melissa essential oil niche?**
- 15 brands and 20 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in melissa essential oil?**
- Top complaints mined from reviews: Smell, Product Condition, Ingredients-Overall. The return rate is 1.1%.
- **When does demand for melissa essential oil peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the melissa essential oil niche?**
- Listings span $9.66–$127.48; the average listing price is $31.34 (sweet spot $15–$100). The average incumbent carries 386 reviews — the moat a new listing must climb.
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