---
title: "Matte Red Wrapping Paper — $8K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/matte-red-wrapping-paper"
last_updated: "2026-08-10T06:11:51.770Z"
locale: en
meta:
description: "Niche score 17/100 · $8K/yr market · 33K searches/yr · $10.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 17/100 · $8K/yr market · 33K searches/yr · $10.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Matte Red Wrapping Paper — $8K/yr Amazon US Niche (2026) - Flapen"
---
# **matte red wrapping paper**
**Skip it**
Soft demand (-57.4% this quarter) — this niche doesn't clear our bar today.
Market size 2Growth 0Conversion 29Competition 14Returns 34Price range 0Avg price 35Brand share 14Review moat 60Quality gap 24
**Review moat**
**Good****1,106.38**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$10.25**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$8K**
$8K/yr · 33K searches
**Growth**
**Bad****-57.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$7.61–$12.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, matte red wrapping paper is a $8K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 17/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **matte red wrapping paper market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$15K–$21K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#165**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **10.6%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **239 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**7**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- Iioscre32% - NESCCI28% - Ribbli14% - Aimyoo12% - RUSPEPA8% - SMART&CASUAL6%
## **Demand & seasonality**
Weekly Amazon search volume, last 75 weeks — -57.4% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 91.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/matte-red-wrapping-paper/trend)
## **Top matte red wrapping paper search terms**
- **matte red wrapping paper**17K/yr-63.9%6.8% conv. - **red matte wrapping paper**8K/yr-49.1%5.2% conv. - **red kraft wrapping paper**3K/yr-33.1%2.2% conv. - **red velvet wrapping paper**5K/yr-62.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/matte-red-wrapping-paper/search-terms)
## **Top matte red wrapping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$78220%$2K30%$2K40%$3K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Iioscre Gift Wrapping Paper Red Wrapping Paper Roll Matte Metal Solid Color Wrapping Paper for Birthday Christmas Wedding Baby Shower Fathers Day Valentines Day 17.3 Inch X 32.8 Feet**Iioscre**$9.16**4.5★535 rev](https://www.amazon.com/dp/B0CYPK1YDM) [2**NESCCI Red Matte Wrapping Paper Solid Color Pearly-Lustre Paper Gift Wrapping Paper Perfect for Wedding Valentines Day Birthday Christmas Baby Shower DIY Bouquet (17 Inches X 32.8 Feet)**NESCCI**$11.47**4.4★2,032 rev](https://www.amazon.com/dp/B0CP38C9T4) [3**Ribbli Valentines Day Wrapping Paper Red Solid Pearly-Lustre Gift Wrapping Paper Perfect for Birthday Christmas Baby Shower Wedding Bouquet-17 Inches X 33 Feet**Ribbli**$12.93**4.8★30 rev](https://www.amazon.com/dp/B0FQ2GTCBM) [4**RUSPEPA Red Kraft Wrapping Paper Roll 17.5x 393(32.8) Recyclable Red Gift Wrap Paper for Christmas Gift Wrapping Table Covering Art & Craft Supplies Mothers Day Bouquet Flower 80GSM**RUSPEPA**$10.42**4.5★3,927 rev](https://www.amazon.com/dp/B0BK99MNZ9) [5**Aimyoo Red Metallic Wrapping Paper Roll - 17 Inches X 32.8 Feet Matte Solid Red Color Paper for Birthday Christmas Wedding Baby Shower Holiday Bridal Shower**Aimyoo**$9.08**4.8★65 rev](https://www.amazon.com/dp/B0F89T31W9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ribbli Valentines Day Wrapping Paper Red Solid Pearly-Lustre Gift Wrapping Paper Perfect for Birthday Christmas Baby Shower Wedding Bouquet-17 Inches X 33 Feet**Ribbli**$12.93**30 rev10mo ago](https://www.amazon.com/dp/B0FQ2GTCBM) [**Aimyoo Red Matte Wrapping Paper 17 Inches X 27.2 Feet (38.5 sq.ft.) Solid Color Pearly-Lustre Paper Roll for Christmas Birthday Baby Shower Wedding Gift Wrap**Aimyoo**$7.61**97 rev1y ago](https://www.amazon.com/dp/B0F8NDS19G) [**Aimyoo Red Metallic Wrapping Paper Roll - 17 Inches X 32.8 Feet Matte Solid Red Color Paper for Birthday Christmas Wedding Baby Shower Holiday Bridal Shower**Aimyoo**$9.08**65 rev1y ago](https://www.amazon.com/dp/B0F89T31W9) [**SMART&CASUAL 17.8 x 760 (63) Red Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Red 17.8 x 63)**SMART&CASUAL**$9.51**1,614 rev2y ago](https://www.amazon.com/dp/B0D7D39KRX) [**Iioscre Gift Wrapping Paper Red Wrapping Paper Roll Matte Metal Solid Color Wrapping Paper for Birthday Christmas Wedding Baby Shower Fathers Day Valentines Day 17.3 Inch X 32.8 Feet**Iioscre**$9.16**535 rev2y ago](https://www.amazon.com/dp/B0CYPK1YDM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aimyoo Red Matte Wrapping Paper 17 Inches X 27.2 Feet (38.5 sq.ft.) Solid Color Pearly-Lustre Paper Roll for Christmas Birthday Baby Shower Wedding Gift Wrap**Aimyoo**$7.61**4.6★**▲ 258%**](https://www.amazon.com/dp/B0F8NDS19G) [**Ribbli Valentines Day Wrapping Paper Red Solid Pearly-Lustre Gift Wrapping Paper Perfect for Birthday Christmas Baby Shower Wedding Bouquet-17 Inches X 33 Feet**Ribbli**$12.93**4.8★**▲ 254%**](https://www.amazon.com/dp/B0FQ2GTCBM) [**SMART&CASUAL 17.8 x 760 (63) Red Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Red 17.8 x 63)**SMART&CASUAL**$9.51**4.6★**▲ 176%**](https://www.amazon.com/dp/B0D7D39KRX) [**NESCCI Red Matte Wrapping Paper Solid Color Pearly-Lustre Paper Gift Wrapping Paper Perfect for Wedding Valentines Day Birthday Christmas Baby Shower DIY Bouquet (17 Inches X 32.8 Feet)**NESCCI**$11.47**4.4★**▲ 66%**](https://www.amazon.com/dp/B0CP38C9T4) [**Iioscre Gift Wrapping Paper Red Wrapping Paper Roll Matte Metal Solid Color Wrapping Paper for Birthday Christmas Wedding Baby Shower Fathers Day Valentines Day 17.3 Inch X 32.8 Feet**Iioscre**$9.16**4.5★**▲ 65%**](https://www.amazon.com/dp/B0CYPK1YDM)
**~~View all trending →~~**
## **What buyers say about matte red wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**34%
*“Nice color”*
**Quality-Overall**29%
*“Great quality”*
**Durability**9%
*“didn't tear at all which was impressive - i even tried to tear it a few times. without going too crazy”*
**Thickness**9%
*“Nice thickness”*
**Ease Of Use**4%
*“easy to work with”*
**Gifting Purpose**4%
*“It makes for a stunning gift wrap”*
### **What buyers complain about **
**Gifting Purpose**25%
*“not for wrapping gifts”*
**Brightness/Shine/Glow**13%
*“not really as bright as their picture shows - a little darker”*
### **Top return reasons **
**Size-Overall**32%
**Color**29%
**Value For Money**9%
**Display Colors**9%
**Advertised Vs Actual Product**5%
**Thin**4%
**Quality-Overall**4%
**Brightness/Shine/Glow**2%
**Paper Quality**2%
**Thickness**1%
## **Common questions**
- **Is matte red wrapping paper profitable to sell on Amazon United States?**
- The niche generates $8K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -57.4%. Flapen's verdict: Skip it (17/100).
- **How competitive is the matte red wrapping paper niche?**
- 6 brands and 7 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in matte red wrapping paper?**
- Top complaints mined from reviews: Gifting Purpose, Brightness/Shine/Glow. The return rate is 4.3%.
- **When does demand for matte red wrapping paper peak?**
- Demand peaks in Nov–Dec; the busiest month runs 91.8× the quietest.
- **What does it cost to enter the matte red wrapping paper niche?**
- Listings span $7.61–$12.93; the average listing price is $10.25 (sweet spot $15–$100). The average incumbent carries 1,106 reviews — the moat a new listing must climb.
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