---
title: "Matte Medium — $121K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/matte-medium"
last_updated: "2026-08-10T06:03:39.239Z"
locale: en
meta:
description: "Niche score 39/100 · $121K/yr market · 47K searches/yr · $19.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $121K/yr market · 47K searches/yr · $19.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Matte Medium — $121K/yr Amazon US Niche (2026) - Flapen"
---
# **matte medium**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 20Conversion 96Competition 11Returns 96Price range 73Avg price 85Brand share 0Review moat 24Quality gap 19
**Conversion**
**Incredible****13.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.12**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.99–$33.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$121K**
$121K/yr · 47K searches
**Review moat**
**Bad****6,013.78**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, matte medium is a $121K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 39/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **matte medium market data**
- **Units sold / yr**
- **5K–6K**
- avg 500–750/product
- **Revenue / yr**
- **$96K–$115K**
- units × avg price
- **Conversion rate**
- **13.4%**
- **Avg BSR**
- **#337**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **99 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Liquitex71% - GOLDEN15% - Mont Marte11% - Handy Art3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.
2K1KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/matte-medium/trend)
## **Top matte medium search terms**
- **matte medium**28K/yr-10.5%10.6% conv. - **acrylic matte medium**10K/yr-7.1%11.3% conv. - **matte medium for acrylic paint**10K/yr-8.3%10.6% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/matte-medium/search-terms)
## **Top matte medium products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$18K30%$36K45%$54K60%$72K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Liquitex Professional Matte Medium 237ml (8-oz)**Liquitex**$15.13**4.8★2,091 rev](https://www.amazon.com/dp/B000IYWYNE) [2**GOLDEN Matte Medium 8 fl. oz. Jar Professional Acrylic Medium Semi-Transparent**GOLDEN**$15.55**4.8★409 rev](https://www.amazon.com/dp/B00CC9HHV2) [3**Mont Marte Acrylic Medium - Matt 250ml**Mont Marte**$7.99**4.5★191 rev](https://www.amazon.com/dp/B07QZW5BLY) [4**Liquitex Professional Matte Medium 473ml (16-oz)**Liquitex**$24.28**4.7★15,149 rev](https://www.amazon.com/dp/B000KNLFDS) [5**Liquitex Professional Matte Medium 946ml (32-oz)**Liquitex**$33.93**4.7★15,149 rev](https://www.amazon.com/dp/B000KNHTYM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mont Marte Acrylic Medium - Matt 250ml**Mont Marte**$7.99**191 rev7y ago](https://www.amazon.com/dp/B07QZW5BLY) [**Liquitex BASICS Matte Gel Medium 250ml (8.4oz) Tube**Liquitex**$11.84**10,346 rev7y ago](https://www.amazon.com/dp/B07LBZL7M7) [**Liquitex BASICS Matte Fluid Medium 250ml (8.4oz) Bottle**Liquitex**$13.88**10,346 rev9y ago](https://www.amazon.com/dp/B06Y4DWS15) [**Handy Art Acrylic Matte Medium 32 oz Transparent Matte Clear Coat**Handy Art**$16.69**215 rev14y ago](https://www.amazon.com/dp/B007TH6PVK) [**GOLDEN Matte Medium 8 fl. oz. Jar Professional Acrylic Medium Semi-Transparent**GOLDEN**$15.55**409 rev17y ago](https://www.amazon.com/dp/B00CC9HHV2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Liquitex Professional Matte Medium 473ml (16-oz)**Liquitex**$24.28**4.7★**▲ 129%**](https://www.amazon.com/dp/B000KNLFDS) [**Liquitex BASICS Matte Gel Medium 250ml (8.4oz) Tube**Liquitex**$11.84**4.7★**▲ 71%**](https://www.amazon.com/dp/B07LBZL7M7) [**Mont Marte Acrylic Medium - Matt 250ml**Mont Marte**$7.99**4.5★**▲ 24%**](https://www.amazon.com/dp/B07QZW5BLY) [**Liquitex Professional Matte Medium 237ml (8-oz)**Liquitex**$15.13**4.8★**— 5%**](https://www.amazon.com/dp/B000IYWYNE) [**Matte Medium by GOLDEN 32 fl. oz. Jar Professional Acrylic Medium Semi-Transparent**GOLDEN**$32.79**4.9★**— 2%**](https://www.amazon.com/dp/B000EID6M2)
**~~View all trending →~~**
## **What buyers say about matte medium**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“High Quality”*
**Efficiency**18%
*“It works well”*
**Value For Money**11%
*“its def worth it for the money and the quality”*
**Ease Of Use**9%
*“easy to use”*
**Paint Quality**9%
*“Very nice for my acrylic paints”*
**Moist/Dry**5%
*“dries clear”*
**Quick Drying**5%
*“It dries up fairly fast”*
**Adhesion/Stickiness**2%
*“The 2 stars is because it did glue well”*
### **What buyers complain about **
**Ease Of Use**33%
*“Getting harder and harder to find in the tube though”*
**Color**8%
*“it obscures the colors beneath it”*
**Smell**8%
*“this stuff smells horrible”*
**Ease Of Cleaning**8%
*“Very difficult to get it not to show brush marks”*
### **Top return reasons **
**Advertised Vs Actual Product**23%
**Leak-Proof**15%
**Paint Quality**12%
**Moist/Dry**9%
**Size-Overall**8%
**Material Quality**7%
**Value For Money**5%
**Adhesion/Stickiness**5%
**Functionality-Overall**4%
**Defective Material/Parts**4%
## **Common questions**
- **Is matte medium profitable to sell on Amazon United States?**
- The niche generates $121K/yr across 9 tracked products. 90-day search growth is -9.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the matte medium niche?**
- 4 brands and 23 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in matte medium?**
- Top complaints mined from reviews: Ease Of Use, Color, Smell. The return rate is 0.8%.
- **When does demand for matte medium peak?**
- Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the matte medium niche?**
- Listings span $7.99–$33.93; the average listing price is $19.12 (sweet spot $15–$100). The average incumbent carries 6,014 reviews — the moat a new listing must climb.
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