---
title: "Marvel Rivals — $128K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/marvel-rivals"
last_updated: "2026-08-06T07:20:16.467Z"
locale: en
meta:
description: "Niche score 50/100 · $128K/yr market · 626K searches/yr · $26.88 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $128K/yr market · 626K searches/yr · $26.88 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Marvel Rivals — $128K/yr Amazon US Niche (2026) - Flapen"
---
# **marvel rivals**
**Worth a look**
Shows low returns (0.6%), but weak search conversion (0.8%) keeps it on the watch list.
Market size 29Growth 41Conversion 10Competition 73Returns 97Price range 89Avg price 95Brand share 10Review moat 88Quality gap 32
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.88**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.49–$56.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****238.6**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+12.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$128K**
$128K/yr · 626K searches
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, marvel rivals is a $128K/yr Amazon United States market (626K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **marvel rivals market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$161K–$215K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#15,994**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **60%**
- **Out of stock**
- **6.6%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**209**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 79%
**Open market**
**3%**
- BLOKEES59% - Funko19% - Marvel10% - Bioworld5% - McFarlane Toys3% - Team Liquid2% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 72 weeks — +12.8% search growth over the last 90 days.
35K25KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/marvel-rivals/trend)
## **Top marvel rivals search terms**
- **marvel rivals**365K/yr+2.9%0.3% conv. - **blokees spiderman**21K/yr+207.1%0.8% conv. - **blokees marvel rivals**23K/yr+47.9%1.2% conv. - **marvel rivals funko pop**70K/yr-34.0%1.5% conv. - **marvel rivals merch**47K/yr-28.8%0.3% conv. - **blockeez marvel**12K/yr+44.7%1.4% conv. - **marvel rivals blokees**7K/yr+90.2%1.4% conv. - **blokees superman**11K/yr+108.7%0.2% conv. - **blokees batman**6K/yr+114.1%0.2% conv. - **spiderman blokees**5K/yr+211.5%1.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/marvel-rivals/search-terms)
## **Top marvel rivals products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$10K12%$15K16%$20K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BLOKEES Champion Class - Marvel Rivals - Venom Action Figure - 185 Pieces Model Kit - 6 Inch - 90 Points of Articulation - Assembly Required - No Tools - No Cutting - No Glue - No Paint - Age 14+**BLOKEES**$30.92**4.2★58 rev](https://www.amazon.com/dp/B0G316547C) [2**BLOKEES - Champion Series - Marvel Rivals - Peni Parker SP//dr Suit Model Kit with Light - 177 Pieces - 77 Points of Articulation - Assembly Required - Age 14+**BLOKEES**$30.05**4.1★26 rev](https://www.amazon.com/dp/B0G319F2QK) [3**Marvel Rivals Spiderman Articulated Model Kit Assembly Required 14+**BLOKEES**$26.52**4.4★27 rev](https://www.amazon.com/dp/B0G2ZPVPCY) [4**BLOKEES - Marvel Rivals - Moon Knight - Model Kit - Assembly Required - No Tools - No Cutting - No Glue - No Paint - 14+**BLOKEES**$41.62**4.5★4 rev](https://www.amazon.com/dp/B0GSXLJ743) [5**Funko Pop! Games: Marvel Rivals - Luna Snow - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Video Games Fans - Model Figure for Collectors**Funko**$15.46**4.8★124 rev](https://www.amazon.com/dp/B0DYJYCQ3H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Marvel Rivals Spiderman Articulated Model Kit Assembly Required 14+**BLOKEES**$26.52**27 revtoday](https://www.amazon.com/dp/B0G2ZPVPCY) [**Marvel Rivals Invisible Woman Model Kit Assembly Required 14+**BLOKEES**$38.14**0 rev3w ago](https://www.amazon.com/dp/B0GY5L6YVC) [**BLOKEES - Marvel Rivals - Moon Knight - Model Kit - Assembly Required - No Tools - No Cutting - No Glue - No Paint - 14+**BLOKEES**$41.62**4 rev1mo ago](https://www.amazon.com/dp/B0GSXLJ743) [**BLOKEES - Marvel Rivals - Rocket Raccoon - Model Kit - Assembly Required - No Tools - No Cutting - No Glue - No Paint - 14+**BLOKEES**$36.49**4 rev4mo ago](https://www.amazon.com/dp/B0GR1NYMKY) [**BLOKEES Champion Class - Marvel Rivals - Venom Action Figure - 185 Pieces Model Kit - 6 Inch - 90 Points of Articulation - Assembly Required - No Tools - No Cutting - No Glue - No Paint - Age 14+**BLOKEES**$30.92**58 rev5mo ago](https://www.amazon.com/dp/B0G316547C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Marvel Rivals Jeff The Landshark Adult Black Sleep Pajama Shorts -Small**Bioworld**$24.99**5.0★**▲ 137%**](https://www.amazon.com/dp/B0F4MQBM5R) [**BLOKEES - Marvel Rivals - Moon Knight - Model Kit - Assembly Required - No Tools - No Cutting - No Glue - No Paint - 14+**BLOKEES**$41.62**4.5★**▲ 136%**](https://www.amazon.com/dp/B0GSXLJ743) [**Marvel Rivals Invisible Woman Model Kit Assembly Required 14+**BLOKEES**$38.14**0.0★**▲ 135%**](https://www.amazon.com/dp/B0GY5L6YVC) [**Marvel Rivals Jeff the Land Shark Little Boys Rash Guard and Swim Trunks UPF 50+ Outfit Set Blue Jeff 5-6**Marvel**$18.71**4.8★**▲ 135%**](https://www.amazon.com/dp/B0FXYCZW4Q) [**Funko Pop! Games: Marvel Rivals - Psylocke - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Marvel Fans - Model Figure for Collectors and Display**Funko**$16.13**4.2★**▲ 133%**](https://www.amazon.com/dp/B08HH7HMB4)
**~~View all trending →~~**
## **What buyers say about marvel rivals**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Excellent product”*
**Design-Overall**13%
*“design wise it's incredible”*
**Collectibles**10%
*“Great collectible”*
**Fun/Entertainment Experience**9%
*“Fun to build”*
**Assembly/Installation**8%
*“easy to assemble”*
**Value For Money**7%
*“Worth it”*
**Advertised Vs Actual Product**5%
*“Perfect, like the image”*
**Size-Overall**5%
*“Good size”*
**Engraving/Paint/Sublimation**3%
*“painted super nicely”*
**Strength**2%
*“The stand is quite stable, though”*
### **What buyers complain about **
**Strength**17%
*“the packaging was too flimsy”*
**Durability**11%
*“Broke in less than an hour”*
**Value For Money**9%
*“Also no stand is include for rocket either so overall its really just not worth the price”*
**Quality-Overall**7%
*“Terrible quality control”*
**Advertised Vs Actual Product**7%
*“No Shield or Stand. its in the picture slide description”*
**Assembly/Installation**6%
*“It broke as I was putting it together”*
**Size-Overall**6%
*“it was way shorter than the other”*
**Design-Overall**4%
*“this was an incredibly frustrating build”*
**Instructions/User Manual/Troubleshooting**3%
*“Great and at least 2 of the reviews are not reading the instructions correctly”*
**Weight Heavy**3%
*“Its super heavy”*
### **Top return reasons **
**Defective Material/Parts**37%
**Assembly/Installation**14%
**Value For Money**10%
**Size-Overall**8%
**Advertised Vs Actual Product**6%
**Durability**2%
**Color**2%
**Wrinkles**2%
**Feet Fit**2%
**Product Condition**2%
## **Common questions**
- **Is marvel rivals profitable to sell on Amazon United States?**
- The niche generates $128K/yr across 40 tracked products. 21 of 29 products launched in the last 360 days are still selling. 90-day search growth is +12.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the marvel rivals niche?**
- 9 brands and 209 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in marvel rivals?**
- Top complaints mined from reviews: Strength, Durability, Value For Money. The return rate is 0.6%.
- **When does demand for marvel rivals peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the marvel rivals niche?**
- Listings span $11.49–$56.06; the average listing price is $26.88 (sweet spot $15–$100). The average incumbent carries 239 reviews — the moat a new listing must climb.
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