---
title: "Marvel Rivals Figures — $3K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/marvel-rivals-figures"
last_updated: "2026-08-10T06:07:54.629Z"
locale: en
meta:
description: "Niche score 50/100 · $3K/yr market · 31K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $3K/yr market · 31K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Marvel Rivals Figures — $3K/yr Amazon US Niche (2026) - Flapen"
---
# **marvel rivals figures**
**Worth a look**
Shows demand growing +268.3% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 1Growth 99Conversion 4Competition 55Returns 96Price range 90Avg price 95Brand share 0Review moat 96Quality gap 27
**Growth**
**Incredible****+268.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Incredible****82.55**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$34.65**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.51–$105.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$3K**
$3K/yr · 31K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, marvel rivals figures is a $3K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **marvel rivals figures market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$9K–$17K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#2,297**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **41%**
- **Out of stock**
- **16.6%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**245**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 92%
**Open market**
**0%**
- BLOKEES42% - McFarlane Toys26% - Marvel25% - Funko6% - Spider-Man1% - Open — no brand owns it (0%)
## **Top marvel rivals figures search terms**
- **marvel legends marvel rivals**13K/yr>1,000%0.1% conv. - **marvel rivals figures**14K/yr+49.9%0.4% conv. - **marvel rivals figure**4K/yr+19.9%0.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/marvel-rivals-figures/search-terms)
## **Top marvel rivals figures products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1338%$26512%$39816%$5311101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BLOKEES - Champion Series - Marvel Rivals - Peni Parker SP//dr Suit Model Kit with Light - 177 Pieces - 77 Points of Articulation - Assembly Required - Age 14+**BLOKEES**$30.05**4.1★26 rev](https://www.amazon.com/dp/B0G319F2QK) [2**McFarlane Toys- Marvel Rivals Venom 1:6th Scale Collectible**McFarlane Toys**$53.94**5.0★48 rev](https://www.amazon.com/dp/B0FT8VTDZP) [3**BLOKEES Champion Class - Marvel Rivals - Venom Action Figure - 185 Pieces Model Kit - 6 Inch - 90 Points of Articulation - Assembly Required - No Tools - No Cutting - No Glue - No Paint - Age 14+**BLOKEES**$30.92**4.2★58 rev](https://www.amazon.com/dp/B0G316547C) [4**BLOKEES - Marvel Rivals - Moon Knight - Model Kit - Assembly Required - No Tools - No Cutting - No Glue - No Paint - 14+**BLOKEES**$41.62**4.5★4 rev](https://www.amazon.com/dp/B0GSXLJ743) [5**Marvel Rivals Jeff the Land Shark Devouring Duo Symbiote Adjustable Printed Baseball Hat Slate Grey**Marvel**$19.81**5.0★1 rev](https://www.amazon.com/dp/B0G1C84P9G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Marvel Rivals Spiderman Articulated Model Kit Assembly Required 14+**BLOKEES**$26.52**27 revtoday](https://www.amazon.com/dp/B0G2ZPVPCY) [**Marvel Rivals Invisible Woman Model Kit Assembly Required 14+**BLOKEES**$38.14**0 rev3w ago](https://www.amazon.com/dp/B0GY5L6YVC) [**BLOKEES - Marvel Rivals - Moon Knight - Model Kit - Assembly Required - No Tools - No Cutting - No Glue - No Paint - 14+**BLOKEES**$41.62**4 rev1mo ago](https://www.amazon.com/dp/B0GSXLJ743) [**Marvel Legends Series Spider-Man Spider-Man: Brand New Day Collectible 6-Inch Action Figure Set**Marvel**$29.09**37 rev2mo ago](https://www.amazon.com/dp/B0G1TXWSG4) [**Marvel Legends Series Ultimate Wolverine Ultimate Universe Comics Collectible 6-Inch Scale Action**Marvel**$27.40**0 rev3mo ago](https://www.amazon.com/dp/B0FHS4MSQV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Marvel Legends Series Ultimate Wolverine Ultimate Universe Comics Collectible 6-Inch Scale Action**Marvel**$27.40**0.0★**▲ 57%**](https://www.amazon.com/dp/B0FHS4MSQV) [**Marvel Legends Series Secret Wars Spider-Man (Alien Costume) Retro Comics Collectible 6 Inch Action Figure with Lenticular Shield**Marvel**$28.15**4.4★**▲ 57%**](https://www.amazon.com/dp/B0FHKYBDQK) [**Marvel Legends Maximum Series Thor Deluxe Thor Comics Collectible 6-Inch Action Figure; Articulation for Mighty Poses; Accessories Fit for a God of Thunder**Marvel**$55.54**5.0★**▲ 57%**](https://www.amazon.com/dp/B0FHL28G6K) [**BLOKEES - Marvel Rivals - Moon Knight - Model Kit - Assembly Required - No Tools - No Cutting - No Glue - No Paint - 14+**BLOKEES**$41.62**4.5★**▲ 57%**](https://www.amazon.com/dp/B0GSXLJ743) [**Marvel Legends Series Secret Wars Daredevil Retro Comics Collectible 6 Inch Action Figure with Lenticular Shield**Marvel**$30.08**4.8★**▲ 57%**](https://www.amazon.com/dp/B0FHL1FNBS)
**~~View all trending →~~**
## **What buyers say about marvel rivals figures**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**18%
*“Great addition to the collection”*
**Value For Money**17%
*“Well worth it”*
**Quality-Overall**14%
*“Very well upgraded quality”*
**Design-Overall**6%
*“Its a very cool aesthetic”*
**Advertised Vs Actual Product**5%
*“As described”*
**Add-Ons/Attachments**4%
*“and the accessories are alright(2 green effect pieces and 2 hands)”*
**Fun/Entertainment Experience**4%
*“Fun build”*
**Strength**4%
*“the rest of the figure seems strong”*
**Gifting Purpose**3%
*“Gift”*
**Assembly/Installation**3%
*“Fun and Easy build”*
### **What buyers complain about **
**Color**17%
*“Not the color that was advertised”*
**Value For Money**11%
*“It is way too expensive $30 for this thing if youre going to buy this”*
**Size-Overall**10%
*“The legs are a bit loose though”*
**Strength**8%
*“the packaging was too flimsy”*
**Durability**5%
*“Broke in less than an hour”*
**Advertised Vs Actual Product**4%
*“False advertising - beware”*
**Add-Ons/Attachments**4%
*“it doesnt even attach”*
**Adhesion/Stickiness**3%
*“Why stick it”*
**Degree Of Motion**2%
*“Can Barely move”*
**Material Quality**2%
*“A Hulking Piece of Cheap Hollow Plastic”*
### **Top return reasons **
**Value For Money**40%
**Defective Material/Parts**18%
**Advertised Vs Actual Product**8%
**Color**7%
**Size-Overall**5%
**Assembly/Installation**4%
**Product Condition**2%
**Quality-Overall**2%
**Durability**2%
**Functionality-Overall**1%
## **Common questions**
- **Is marvel rivals figures profitable to sell on Amazon United States?**
- The niche generates $3K/yr across 29 tracked products. 23 of 27 products launched in the last 360 days are still selling. 90-day search growth is +268.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the marvel rivals figures niche?**
- 5 brands and 245 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in marvel rivals figures?**
- Top complaints mined from reviews: Color, Value For Money, Size-Overall. The return rate is 0.9%.
- **What does it cost to enter the marvel rivals figures niche?**
- Listings span $14.51–$105.22; the average listing price is $34.65 (sweet spot $15–$100). The average incumbent carries 83 reviews — the moat a new listing must climb.
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