---
title: "markers — $17.9M/yr Amazon United States Niche, Score 68/100 - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/markers"
last_updated: "2026-07-20T20:16:47.571Z"
locale: en
meta:
description: "markers shows a $17.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "markers shows a $17.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "markers — $17.9M/yr Amazon United States Niche, Score 68/100 - Flapen"
---
# **markers**
**Worth a look**
Shows a $17.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 21Conversion 59Competition 95Returns 96Price range 34Avg price 94Brand share 93Review moat 24Quality gap 37
**Market size**
**Incredible****$17.9M**
$17.9M/yr · 15.7M searches
**Returns**
**Incredible****0.7%**
return rate — above 6% kills the launch gate
**Competition**
**Great****20%**
top-5 click share — an open shelf
**Avg price**
**Great****$22.48**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$2.26–$251.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****5,928.35**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, markers is a $17.9M/yr Amazon United States market (15.7M searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 68/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **800K–1.0M**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$18.0M–$22.5M**
- units × avg price
- **Launch success**
- **91%**
- 21 of 23 new (360d)
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#100**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **136 days**
## **Competition**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**65 **▲rising
**Sellers**
**278**
**Top-5 brand share**
**42%**
Top 20: 75%
**Top-5 click share**
**20%**
Top 20: 48%
**Open market**
**53%**
- Crayola16% - AnyMark10% - Ohuhu6% - ARTISTRO6% - Caliart4% - YASNAY4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.
600K400KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/markers/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$358K4%$716K6%$1.1M8%$1.4M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 118 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AnyMark Alcohol Markers 60 Colors Dual Tip Art Coloring Markers Set for Adult Book Drawing Sketching Painting Chisel & Fine White Penholder**AnyMark**$16.62**4.4★3,573 rev](https://www.amazon.com/dp/B0BWH7CWFW) [2**Crayola Super Tips Marker Set (100ct) Fine Point Washable Markers Teacher Must Haves Back to School Supplies for Kids & Adults Art Supplies Ages 3+**Crayola**$16.47**4.8★42,766 rev](https://www.amazon.com/dp/B071CP6X88) [3**YASNAY Alcohol Markers 48 Colors Dual Tip Art Marker Drawing Markers Coloring Marker for Kids Sketching Adult Coloring**YASNAY**$12.50**4.4★1,818 rev](https://www.amazon.com/dp/B0D7YTZNRF) [4**Crayola Broad Line Markers (12 Count) Washable Markers for Kids Assorted Colors Arts & Crafts Supplies For Coloring Books & Art Projects Ages 3+**Crayola**$5.71**4.8★20,077 rev](https://www.amazon.com/dp/B003HGGPLW) [5**AnyMark Alcohol Markers 80 Colors Dual Tip Art Coloring Markers Set for Adult Book Drawing Sketching Painting Chisel & Fine Black Penholder**AnyMark**$16.15**4.5★1,502 rev](https://www.amazon.com/dp/B0C8HP7PF1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WELLOKB Alcohol Markers 80 Colors Dual Brush Tip Permanent Art Markers Coloring Marker for Book Painting Card Making Christmas gift for Adults Kids 8-12**WELLOKB**$20.21**1,550 rev3mo ago](https://www.amazon.com/dp/B0GVJBS69H) [**realcolor 100 Alcohol Markers Set Dual Tip Art Markers for Adult Coloring Alcohol Markers Set for Drawing Coloring Sketching Card Making Illustration Ideal for Artists Designers & Crafters**realcolor**$20.26**421 rev5mo ago](https://www.amazon.com/dp/B0G4WVDB2T) [**Brush Pens for Adult Coloring Books 48 Colors Dual Tip Art Markers Fine Tip for Outlining + Brush Tip for Coloring Water-Based Non-Bleeding Markers for Journaling Calligraphy Hand Lettering**TBC The Best Crafts**$8.71**2,578 rev5mo ago](https://www.amazon.com/dp/B0GGGLFCD6) [**DUULEMANG 24 Colors Dual Markers Brush Pens Art Markers Colored Pens for Adult Coloring Books Brush and Fine Point Dual Tip Artist Colored Marker Set for Drawing Adult Coloring Hand Lettering**DUULEMANG**$8.96**57 rev6mo ago](https://www.amazon.com/dp/B0GBW5Z4KK) [**ARTISTRO 36 Precision Dual-Tip Acrylic Paint Markers Paint Pens Set with Dot & Fine Tips for Fabric Rock Glass Wood Coloring Books Arts & Crafts Gift Classroom Must Haves & School Supplies**ARTISTRO**$10.22**12,126 rev6mo ago](https://www.amazon.com/dp/B0G7P9MMCP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ARTISTRO 100 Acrylic Glass Paint Markers - Paint Pens for Glass Marking Rock Painting Ceramic Wood Fabric DIY Craft Canvas - Art and Craft Supplies for Adults Teens Kids (Brush + Fine Tips)**ARTISTRO**$27.64**4.3★**▲ 378%**](https://www.amazon.com/dp/B0FMKQKK1D) [**WELLOKB Alcohol Markers 80 Colors Dual Brush Tip Permanent Art Markers Coloring Marker for Book Painting Card Making Christmas gift for Adults Kids 8-12**WELLOKB**$20.21**4.5★**▲ 370%**](https://www.amazon.com/dp/B0GVJBS69H) [**DUULEMANG 24 Colors Dual Markers Brush Pens Art Markers Colored Pens for Adult Coloring Books Brush and Fine Point Dual Tip Artist Colored Marker Set for Drawing Adult Coloring Hand Lettering**DUULEMANG**$8.96**4.4★**▲ 336%**](https://www.amazon.com/dp/B0GBW5Z4KK) [**M&G 168 Colors Alcohol Markers Stocking Stuffers Christmas gift Dual Tip Markers Chisel & Fine Alcohol-based Art Marker Set for adult Coloring Illustration**M&G**$18.09**4.5★**▲ 325%**](https://www.amazon.com/dp/B0CLDBJPXQ) [**ARTISTRO 36 Acrylic Paint Markers - Paint Pens for Drawing - For Fabric Rock Glass Wood Molds - Arts & Crafts Gift for Adults Teens Kids Classroom Must Haves & School Supplies**ARTISTRO**$10.25**4.5★**▲ 322%**](https://www.amazon.com/dp/B0G7NKPKCZ)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**29%
*“Amazing colors”*
**Quality-Overall**12%
*“the quality is so vibrant”*
**Value For Money**10%
*“Very affordable”*
**Pen/Pencil Quality**7%
*“Awesome Markers”*
**Ease Of Use**4%
*“Ease of use”*
**Advertised Vs Actual Product**3%
*“exactly as pictured”*
**Nib/Tip Quality**2%
*“The dual-tip design is nice”*
**Drawing Experience**2%
*“Great For Drawing”*
**Sharpness**2%
*“Sharp”*
**Fun/Entertainment Experience**2%
*“Fun and Easy to Use”*
### **What buyers complain about **
**Color**16%
*“Not colorful”*
**Dry/Empty Ink**10%
*“Dry Markers”*
**Moist/Dry**7%
*“Dried out”*
**Quality-Overall**6%
*“Bad Quality”*
**Drying Time**5%
*“Not dry”*
**Durability**3%
*“Didnt last”*
**Advertised Vs Actual Product**3%
*“False advertisement”*
**Display Colors**3%
*“NOT vibrant colors”*
**Nib/Tip Quality**2%
*“Not happy with fine tip”*
**Paper Quality**2%
*“Not good on paper”*
### **Top return reasons **
**Color**13%
**Advertised Vs Actual Product**11%
**Dry/Empty Ink**11%
**Value For Money**10%
**Ink Refill**6%
**Size-Overall**6%
**Functionality-Overall**5%
**Quality-Overall**4%
**Display Colors**4%
**Paint Quality**3%
## **Common questions**
- **Is markers profitable to sell on Amazon United States?**
- The niche generates $17.9M/yr across 118 tracked products. 21 of 23 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Worth a look (68/100).
- **How competitive is the markers niche?**
- 65 brands and 278 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 42% of demand.
- **What do buyers complain about in markers?**
- Top complaints mined from reviews: Color, Dry/Empty Ink, Moist/Dry. The return rate is 0.7%.
- **When does demand for markers peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the markers niche?**
- Listings span $2.26–$251.34; the average listing price is $22.48 (sweet spot $15–$100). The average incumbent carries 5,928 reviews — the moat a new listing must climb.
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