---
title: "Markers for Journaling — $65K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/markers-for-journaling"
last_updated: "2026-08-10T03:52:59.974Z"
locale: en
meta:
description: "Niche score 46/100 · $65K/yr market · 154K searches/yr · $11.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $65K/yr market · 154K searches/yr · $11.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Markers for Journaling — $65K/yr Amazon US Niche (2026) - Flapen"
---
# **markers for journaling**
**Skip it**
Soft demand (-40.3% this quarter) — this niche doesn't clear our bar today.
Market size 16Growth 5Conversion 46Competition 71Returns 95Price range 66Avg price 47Brand share 90Review moat 18Quality gap 30
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$5.37–$33.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.68**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****16,853.84**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$65K**
$65K/yr · 154K searches
**Growth**
**Bad****-40.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, markers for journaling is a $65K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **markers for journaling market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$70K–$93K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#90**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▼falling
**Sellers**
**122**
**Top-5 brand share**
**45%**
Top 20: 96%
**Top-5 click share**
**42%**
Top 20: 87%
**Open market**
**48%**
- Zebra Pen16% - TANMIT8% - iBayam7% - Sharpie7% - Paper Mate7% - Amazon Basics6%
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -40.3% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/markers-for-journaling/trend)
## **Top markers for journaling search terms**
- **journaling markers**25K/yr-42.2%2.8% conv. - **journal markers**24K/yr-40.1%3.1% conv. - **markers for journaling**15K/yr-42.8%2.6% conv. - **planner markers**15K/yr-40.3%3.7% conv. - **no bleed markers for journals**12K/yr-33.7%2.1% conv. - **bullet journal markers**11K/yr-46.0%3.1% conv. - **journal markers no bleed through**8K/yr-36.9%3.6% conv. - **journaling markers no bleed**7K/yr-42.2%3.1% conv. - **note taking markers**6K/yr-30.6%2.5% conv. - **markers for notes**5K/yr-16.7%2.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/markers-for-journaling/search-terms)
## **Top markers for journaling products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$5K12%$8K16%$10K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zebra Pen Mildliner Dual-Tip Highlighter Marker Set Broad and Fine Point Tips No Bleed Ideal for Bible Highlighting Journaling School and Office Supplies Assorted Ink Colors 15-Pack (78115)**Zebra Pen**$15.34**4.8★56,354 rev](https://www.amazon.com/dp/B0752WWCTN) [2**36 Dual-Tip Brush Pens for Adult Coloring Books Tanmit Art Markers With Brush + Fine Precision Tips for Calligraphy Planners Journaling Note Taking & More**TANMIT**$7.69**4.6★13,115 rev](https://www.amazon.com/dp/B075WQPKNK) [3**iBayam 18 Colors Journal Planner Pens Office School Supplies Fine Point Fineliner Drawing Art Markers for Bullet Journaling Scrapbook Notebook Writing Note Taking Calendar Stationary Adult Coloring**iBayam**$8.54**4.6★118,437 rev](https://www.amazon.com/dp/B0772XSNXY) [4**Paper Mate Flair Felt Tip Pens Medium Point (0.7mm) 12 Count - For Arts & Crafts Note-Taking Journaling School Supplies for Teachers & Students**Paper Mate**$10.02**4.8★57,641 rev](https://www.amazon.com/dp/B000J09CO6) [5**Ohuhu Markers for Adult Coloring Books No Bleeding 60 Colors Coloring Markers Water-based Dual Tips Fineliner & Brush Drawing Pens Art Pens for Kids Adults Sketch Journal - Maui - White**Ohuhu**$20.02**4.6★15,964 rev](https://www.amazon.com/dp/B077S1NH7H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BQUKKIMAG 24 Colored Dual Tip Markers Fine & Brush Pens - No Bleeding Coloring Markers for Adult Sketching Drawing Journaling Art Marker Set**BQUKKIMAG**$9.68**60 rev1y ago](https://www.amazon.com/dp/B0F9NY81M1) [**BLIEVE Bible Highlighters No Bleed Through Pastel Colors Dual Tip 8 Pack**BLIEVE**$8.31**2,587 rev1y ago](https://www.amazon.com/dp/B0DQF3KPCJ) [**Mr. Pen- Colored Fineliner Pens 24 Pack 0.4mm Tip**Mr. Pen**$6.42**792 rev1y ago](https://www.amazon.com/dp/B0DKT565MS) [**Mr. Pen- Colored Fineliner Pens 18 Pack 0.4mm**Mr. Pen**$5.44**600 rev1y ago](https://www.amazon.com/dp/B0DKT3L63V) [**Grabie 72 Colors Acrylic Paint Markers 36 Pack Dual Tip Soft Brush Acrylic Markers Water-Based Paint Pens for Paper Rock Painting Wood Canvas Glass Fabric DIY Craft Art Supplies for All Ages**Grabie**$27.34**2,119 rev2y ago](https://www.amazon.com/dp/B0D3TP2Z7D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BQUKKIMAG 24 Colored Dual Tip Markers Fine & Brush Pens - No Bleeding Coloring Markers for Adult Sketching Drawing Journaling Art Marker Set**BQUKKIMAG**$9.68**4.4★**▲ 447%**](https://www.amazon.com/dp/B0F9NY81M1) [**Mr. Pen- Colored Fineliner Pens 24 Pack 0.4mm Tip**Mr. Pen**$6.42**4.5★**▲ 199%**](https://www.amazon.com/dp/B0DKT565MS) [**BLIEVE Bible Highlighters No Bleed Through Pastel Colors Dual Tip 8 Pack**BLIEVE**$8.31**4.7★**▲ 136%**](https://www.amazon.com/dp/B0DQF3KPCJ) [**LEUCHTTURM1917 Official Bullet Journal Writing Pen Special Edition Drehgriffel Built for BuJo - Gel Pen Stylus with Black Ink Included (Black)**LEUCHTTURM1917**$33.35**4.5★**▲ 78%**](https://www.amazon.com/dp/B0BXL9TXNH) [**Amazon Basics Felt Tip Marker Pens Assorted Colors No-Fray Felt Tip Smear-Proof for Writing Drawing Journaling and Note Taking 24-Pack**Amazon Basics**$12.21**4.7★**▲ 66%**](https://www.amazon.com/dp/B078WJTPV4)
**~~View all trending →~~**
## **What buyers say about markers for journaling**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**32%
*“Colors are pretty”*
**Quality-Overall**10%
*“The case is good quality”*
**Value For Money**7%
*“Great Value”*
**Pen/Pencil Quality**6%
*“Great pens”*
**Writing Experience**5%
*“writes well”*
**Advertised Vs Actual Product**3%
*“Exactly as described”*
**Nib/Tip Quality**3%
*“the fine point tip is amazing”*
**Ease Of Use**2%
*“Ease of use”*
**Soft Feel**2%
*“Smooth and easy”*
**Paper Quality**2%
*“which has good-quality paper”*
### **What buyers complain about **
**Color**17%
*“Darker than it looks”*
**Dry/Empty Ink**7%
*“Some of these pens were dry”*
**Moist/Dry**6%
*“Dried Out”*
**Paper Quality**6%
*“not good for thin paper”*
**Quality-Overall**5%
*“Bad quality”*
**Drying Time**5%
*“But they dry rather quickly”*
**Durability**3%
*“do NOT last”*
**Nib/Tip Quality**3%
*“After putting everything back together the brush tip was dry”*
**Ink Leakage**3%
*“ink thing fell out”*
**Display Colors**2%
*“not true to color”*
### **Top return reasons **
**Color**16%
**Dry/Empty Ink**9%
**Advertised Vs Actual Product**9%
**Ink Refill**8%
**Value For Money**7%
**Quality-Overall**6%
**Functionality-Overall**6%
**Display Colors**6%
**Paper Quality**4%
**Size-Overall**4%
## **Common questions**
- **Is markers for journaling profitable to sell on Amazon United States?**
- The niche generates $65K/yr across 32 tracked products. 90-day search growth is -40.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the markers for journaling niche?**
- 25 brands and 122 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in markers for journaling?**
- Top complaints mined from reviews: Color, Dry/Empty Ink, Moist/Dry. The return rate is 1.0%.
- **When does demand for markers for journaling peak?**
- Demand peaks in Jan–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the markers for journaling niche?**
- Listings span $5.37–$33.35; the average listing price is $11.68 (sweet spot $15–$100). The average incumbent carries 16,854 reviews — the moat a new listing must climb.
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