---
title: "Mandala — $26K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/mandala"
last_updated: "2026-08-10T06:03:20.304Z"
locale: en
meta:
description: "Niche score 33/100 · $26K/yr market · 30K searches/yr · $22.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $26K/yr market · 30K searches/yr · $22.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mandala — $26K/yr Amazon US Niche (2026) - Flapen"
---
# **mandala**
**Skip it**
A small market ($26K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 19Conversion 50Competition 16Returns 93Price range 76Avg price 93Brand share 9Review moat 22Quality gap 18
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.07**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.65–$34.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****9,591.93**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-11.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$26K**
$26K/yr · 30K searches
According to Flapen's Amazon United States niche tracking, mandala is a $26K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mandala market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$33K–$44K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#295**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **8.9%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**16**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**2%**
- Soucolor48% - ColorIt32% - Aen Art9% - TANMIT3% - Shuttle Art3% - U Brands2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — -11.8% search growth over the last 90 days.
5K3KHoliday '24Prime Day '25Spike '25Holiday '25 seasonDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/mandala/trend)
## **Top mandala search terms**
- **soucolor gel pens**10K/yr-3.8%5.0% conv. - **gel pen set with case**7K/yr-18.1%2.4% conv. - **colorit gel pens**5K/yr+2.3%5.6% conv. - **color it gel pens**4K/yr-23.3%3.6% conv. - **soucolor glitter gel pens**3K/yr-29.8%8.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/mandala/search-terms)
## **Top mandala products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$5K30%$8K40%$11K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Soucolor Glitter Gel Pens for Adult Coloring Books School Art Class Supplies 120 Pack-60 Glitter Pens 60 Refills and Travel Case 40% More Ink Markers Set for Drawing Doodle Journaling Planner Craft**Soucolor**$20.30**4.8★12,568 rev](https://www.amazon.com/dp/B088D5P4WN) [2**ColorIt Gel Pens for Adult Coloring 96 Pack with 48 Premium Gel Pens & 48 Refills with 1 Travel Case - Vibrant Colors for Journaling Writing Coloring Books for Adults and Creative Projects**ColorIt**$24.27**4.8★8,610 rev](https://www.amazon.com/dp/B01K5E3372) [3**Soucolor Gel Pens for Adult Coloring Books Deluxe 120 Pack-60 Colored Gel Pens 60 Refills with 40% More Ink Art Markers Set Black Case for Drawing Journaling Scrapbooking Art Kit Supplies**Soucolor**$19.17**4.8★11,092 rev](https://www.amazon.com/dp/B088D5K76L) [4**ColorIt Gel Pens Set for Coloring 192 Pack with 12 Metallic 12 Neon 72 Glitter Gel Pens - 96 Refills & 2 Travel Cases - Vibrant Colors for Journaling Writing Coloring Books & Creative Projects**ColorIt**$34.98**4.8★8,610 rev](https://www.amazon.com/dp/B075FY6XJS) [5**Aen Art Gel Pens for Adult Coloring Books 160 Pack Artist Colored Gel Pen with 40% More Ink Black Case. Perfect for Drawing Doodle Crafts Journaling Planner**Aen Art**$22.79**4.8★1,616 rev](https://www.amazon.com/dp/B0CXPP1RQH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aen Art Glitter Gel Pens with Case for Adult Coloring Books 100 Color Glitter Pen Set 30% More Ink Neon Glitter Gel Marker for Journaling Crafting Doodling Drawing**Aen Art**$19.15**21,716 rev2y ago](https://www.amazon.com/dp/B0D46MFNFG) [**Aen Art Gel Pens for Adult Coloring Books 160 Pack Artist Colored Gel Pen with 40% More Ink Black Case. Perfect for Drawing Doodle Crafts Journaling Planner**Aen Art**$22.79**1,616 rev2y ago](https://www.amazon.com/dp/B0CXPP1RQH) [**Soucolor Glitter Gel Pens for Adult Coloring Books 120 Pack-60 Glitter Pens 60 Refills and Travel Case Nurse Aesthetic Cute Pens School Office Home Supplies Gifts for Women and Men**Soucolor**$24.42**12,568 rev2y ago](https://www.amazon.com/dp/B0CD1K5CSB) [**Soucolor 120 Pack Aesthetic Pastel Gel Pens Japanese Stationery Cute Art Supplies for Kids Teens & Beginner Artists Gift Set for Girls Women Birthday & School Sketching Supplies**Soucolor**$20.88**11,092 rev2y ago](https://www.amazon.com/dp/B0CD1K53PP) [**202 Pack Gel Pen For Adults Coloring Books 104 Artist Pens Include 100 Colored Pens 4 Metallic Sparkle Pens With 98 Refills Fine Tip Metallic Gel Pen for Drawing Journaling Craft Art Supplies**ZSCM QUALITY DECIDES THE FUTURE**$29.23**1,977 rev2y ago](https://www.amazon.com/dp/B0CC1VX92Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Soucolor 120 Pack Aesthetic Pastel Gel Pens Japanese Stationery Cute Art Supplies for Kids Teens & Beginner Artists Gift Set for Girls Women Birthday & School Sketching Supplies**Soucolor**$20.88**4.8★**▲ 84%**](https://www.amazon.com/dp/B0CD1K53PP) [**ColorIt Gel Pens for Adult Coloring 96 Pack with 48 Premium Gel Pens & 48 Refills with 1 Travel Case - Vibrant Colors for Journaling Writing Coloring Books for Adults and Creative Projects**ColorIt**$24.27**4.8★**▲ 38%**](https://www.amazon.com/dp/B01K5E3372) [**Soucolor Glitter Gel Pens for Adult Coloring Books 120 Pack-60 Glitter Pens 60 Refills and Travel Case Nurse Aesthetic Cute Pens School Office Home Supplies Gifts for Women and Men**Soucolor**$24.42**4.8★**▲ 35%**](https://www.amazon.com/dp/B0CD1K5CSB) [**202 Pack Gel Pen For Adults Coloring Books 104 Artist Pens Include 100 Colored Pens 4 Metallic Sparkle Pens With 98 Refills Fine Tip Metallic Gel Pen for Drawing Journaling Craft Art Supplies**ZSCM QUALITY DECIDES THE FUTURE**$29.23**4.7★**▲ 31%**](https://www.amazon.com/dp/B0CC1VX92Z) [**U Brands Metallic Gel Pens Set of 30 Assorted Point Sizes Glitter Pastel Neon and Classic Assorted Colors**U Brands**$13.49**4.4★**▲ 27%**](https://www.amazon.com/dp/B073WMS7GL)
**~~View all trending →~~**
## **What buyers say about mandala**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**37%
*“colors is amazing”*
**Value For Money**11%
*“Great deal”*
**Quality-Overall**8%
*“Very good quality, long lasting, and I love the fact that they come with a complete set of replacements”*
**Pen/Pencil Quality**7%
*“Excellent pens”*
**Ink Refill**4%
*“it also comes with refills for the pens”*
**Writing Experience**4%
*“the write smoothly”*
**Soft Feel**2%
*“Smooth”*
**Fun/Entertainment Experience**2%
*“Its fun using gel pens”*
**Ease Of Use**1%
*“Easy to grasp and use”*
**Advertised Vs Actual Product**1%
*“is as advertised”*
### **What buyers complain about **
**Color**10%
*“They are definitely not for coloring of any kind”*
**Quality-Overall**8%
*“Garbage”*
**Dry/Empty Ink**8%
*“Dry ink”*
**Functionality-Overall**6%
*“A couple of them never worked”*
**Writing Experience**6%
*“Does not write smooth”*
**Ink Leakage**5%
*“Ink flow is not very good”*
**Display Colors**4%
*“it is upsetting that some of the colors dont even work”*
**Durability**4%
*“Durability not so great”*
**Paper Quality**3%
*“so you end up with indentations in your paper - rather scratchy”*
**Advertised Vs Actual Product**2%
*“Bad advertising”*
### **Top return reasons **
**Ink Refill**16%
**Functionality-Overall**12%
**Color**11%
**Quality-Overall**9%
**Advertised Vs Actual Product**7%
**Dry/Empty Ink**7%
**Writing Experience**6%
**Value For Money**5%
**Display Colors**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is mandala profitable to sell on Amazon United States?**
- The niche generates $26K/yr across 14 tracked products. 90-day search growth is -11.8%. Flapen's verdict: Skip it (33/100).
- **How competitive is the mandala niche?**
- 7 brands and 16 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in mandala?**
- Top complaints mined from reviews: Color, Quality-Overall, Dry/Empty Ink. The return rate is 1.1%.
- **When does demand for mandala peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 6.3× the quietest.
- **What does it cost to enter the mandala niche?**
- Listings span $8.65–$34.98; the average listing price is $22.07 (sweet spot $15–$100). The average incumbent carries 9,592 reviews — the moat a new listing must climb.
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