---
title: "Make Your Own Book — $118K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/make-your-own-book"
last_updated: "2026-08-10T07:12:22.299Z"
locale: en
meta:
description: "Niche score 39/100 · $118K/yr market · 177K searches/yr · $19.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $118K/yr market · 177K searches/yr · $19.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Make Your Own Book — $118K/yr Amazon US Niche (2026) - Flapen"
---
# **make your own book**
**Skip it**
Soft demand (-13.9% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 18Conversion 43Competition 27Returns 85Price range 62Avg price 86Brand share 33Review moat 51Quality gap 23
**Avg price**
**Great****$19.22**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$5.50–$30.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,469.53**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$118K**
$118K/yr · 177K searches
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-13.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, make your own book is a $118K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **make your own book market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$192K–$240K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#165**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**43**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**11%**
- Lulu Jr.27% - Skillmatics26% - ASHLEY PRODUCTIONS12% - Hygloss12% - miikoul8% - D-FantiX4% - Open — no brand owns it (5 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.9% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 8.1×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/make-your-own-book/trend)
## **Top make your own book search terms**
- **make your own book**30K/yr-0.5%2.2% conv. - **create your own book**14K/yr+0.9%2.0% conv. - **write your own book for kids**11K/yr-10.8%3.6% conv. - **book making kit for kids**14K/yr-21.4%4.7% conv. - **illustory**13K/yr-20.0%8.9% conv. - **make a book**9K/yr-37.7%0.9% conv. - **skillmatics storybook art kit**7K/yr-7.8%12.0% conv. - **book creator**5K/yr-11.4%0.3% conv. - **my storybook art kit**9K/yr-16.0%9.4% conv. - **illustory book making kit**10K/yr-21.5%10.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/make-your-own-book/search-terms)
## **Top make your own book products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$24K30%$35K40%$47K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lulu Jr. Illustory Book Making Kit Multicolor**Lulu Jr.**$27.27**4.7★3,931 rev](https://www.amazon.com/dp/B0742JVGND) [2**Skillmatics Storybook Art Kit - Create Fairytale Stories DIY Craft & Writing Kit with 300+ Stickers Scrapbooking & Journal Activity Screen-Free Fun Gifts for Kids Ages 5 6 7 8 9 10**Skillmatics**$24.37**4.7★2,102 rev](https://www.amazon.com/dp/B0CMH9HN74) [3**Skillmatics Storybook Art Kit - Create Adventure Stories DIY Craft & Writing Kit with 300+ Stickers Scrapbooking & Journal Activity Screen-Free Fun Gifts for Kids Ages 5 6 7 8 9 10**Skillmatics**$24.32**4.7★2,102 rev](https://www.amazon.com/dp/B0CMH53VBX) [4**Ashley Hardcover Blank Book**ASHLEY PRODUCTIONS**$5.53**4.7★6,119 rev](https://www.amazon.com/dp/B01J19YXVM) [5**Hygloss Half Blank Books for Kids to Write Stories & Illustrate Bulk 6 Pack 5.5 x 8.5 A5 Primary Journal for Grades K-2 Preschool/Kindergarten Notebook with Picture Space 24 Pages White**Hygloss**$12.58**4.6★608 rev](https://www.amazon.com/dp/B0FC5JNY9P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Storybook Art Kit Make Your Own Story Book DIY Writing Journal with 400+ Stickers 24 Pens 2 Scrapbooking & Journal Supplies Hardcover Book Making Kit for Kids Easter Gifts for Girls Ages 5-10**TFHESIRUUTFH**$25.76**32 rev4mo ago](https://www.amazon.com/dp/B0FZKSXP51) [**FOGWOWO 145Pcs Book Binding Kits for Beginners Complete Bookbinding Kit Tools Materials with Instructions and Video Tutorials Bookbinding Supplies Book Making Kit with A5 Paper Awl for DIY Crafts**FOGWOWO**$30.49**67 rev8mo ago](https://www.amazon.com/dp/B0FY2K123D) [**Fantasy Storybook Art Kit Creative Writing & Drawing Activity Kit Write Your Own Book Art Kit for 6-9 DIY Craft Scrapbooking & Journal Supplies Hardcover Comic Book Making Kit with Spirograph**JoyCat**$19.91**73 rev11mo ago](https://www.amazon.com/dp/B0FLDPRSVB) [**Hygloss Half Blank Books for Kids to Write Stories & Illustrate Bulk 6 Pack 5.5 x 8.5 A5 Primary Journal for Grades K-2 Preschool/Kindergarten Notebook with Picture Space 24 Pages White**Hygloss**$12.58**608 rev1y ago](https://www.amazon.com/dp/B0FC5JNY9P) [**D-FantiX My Storybook Art Kit Creative Writing & Drawing Activity Set for Boys & Girls Hardcover Comic Book Making Kit with Stickers DIY Arts and Crafts Supplies Gifts for Kids Ages 5 6 7 8-12**D-FantiX**$24.17**239 rev1y ago](https://www.amazon.com/dp/B0DFWQVVPH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hygloss Blank Books - Bulk 10 Pack 4.25 x 5.5 A6 White Paperback Blank Books for Kids to Write Stories Doodle Arts & Crafts Plain Drawing Sketchbook Unlined Journal Notebook Without Lines**Hygloss**$8.06**4.5★**▲ 366%**](https://www.amazon.com/dp/B00I7E56NC) [**FOGWOWO 145Pcs Book Binding Kits for Beginners Complete Bookbinding Kit Tools Materials with Instructions and Video Tutorials Bookbinding Supplies Book Making Kit with A5 Paper Awl for DIY Crafts**FOGWOWO**$30.49**4.4★**▲ 259%**](https://www.amazon.com/dp/B0FY2K123D) [**ASHLEY PRODUCTIONS Blank Chunky Thick Pages Book White**ASHLEY PRODUCTIONS**$5.50**4.5★**▲ 224%**](https://www.amazon.com/dp/B004PW0AI6) [**miikoul 12 Pack Hardcover Blank Book 100GSM White Blank Books for Kids to Write Stories 40 Pages 6x8 Inch Blank Page Journal Make Your Own Book Ideal for Teens Reading Writing Drawing Guestbook**miikoul**$24.62**4.7★**▲ 189%**](https://www.amazon.com/dp/B0DK89XQXS) [**Storybook Art Kit Make Your Own Story Book DIY Writing Journal with 400+ Stickers 24 Pens 2 Scrapbooking & Journal Supplies Hardcover Book Making Kit for Kids Easter Gifts for Girls Ages 5-10**TFHESIRUUTFH**$25.76**4.9★**▲ 152%**](https://www.amazon.com/dp/B0FZKSXP51)
**~~View all trending →~~**
## **What buyers say about make your own book**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**17%
*“Good gift”*
**Quality-Overall**17%
*“A+ quality”*
**Fun/Entertainment Experience**16%
*“it kept her engaged for hours”*
**Value For Money**9%
*“Great price”*
**Ease Of Use**6%
*“Easy to use”*
**Size-Overall**4%
*“Cute size”*
**Drawing Experience**4%
*“So great that my little ones can draw with just water”*
**Strength**3%
*“Theyre sturdy and cute”*
**Paper Quality**3%
*“The paper pages are a great size for a smaller book”*
**Material Quality**2%
*“The materials are easy to use”*
### **What buyers complain about **
**Size-Overall**17%
*“Too small”*
**Quality-Overall**13%
*“quality of the actual books is terrible”*
**Value For Money**10%
*“Not worth the money”*
**Paper Quality**9%
*“I thought the book covers would be cheap cardstock”*
**Print Quality**9%
*“our book was printed incorrectly the first time”*
**Material Quality**8%
*“Theyre cheap material”*
**Gifting Purpose**3%
*“I would not buy again as a gift”*
**Durability**3%
*“Both books included fell apart”*
**Adhesion/Stickiness**3%
*“The don't ever full adhere to the book making the entire project moot”*
**Product Condition**2%
*“Looks like it was a return that was re-sold”*
### **Top return reasons **
**Size-Overall**63%
**Value For Money**9%
**Advertised Vs Actual Product**9%
**Gifting Purpose**4%
**Quality-Overall**3%
**Product Condition**2%
**Paper Quality**1%
**Material Quality**1%
**Thickness**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is make your own book profitable to sell on Amazon United States?**
- The niche generates $118K/yr across 17 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Skip it (39/100).
- **How competitive is the make your own book niche?**
- 11 brands and 43 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in make your own book?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.5%.
- **When does demand for make your own book peak?**
- Demand peaks in Nov–Dec; the busiest month runs 8.1× the quietest.
- **What does it cost to enter the make your own book niche?**
- Listings span $5.50–$30.49; the average listing price is $19.22 (sweet spot $15–$100). The average incumbent carries 1,470 reviews — the moat a new listing must climb.
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