---
title: "Macross — $42K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/macross"
last_updated: "2026-08-10T06:03:49.541Z"
locale: en
meta:
description: "Niche score 36/100 · $42K/yr market · 168K searches/yr · $104.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $42K/yr market · 168K searches/yr · $104.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Macross — $42K/yr Amazon US Niche (2026) - Flapen"
---
# **macross**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 24Conversion 3Competition 65Returns 56Price range 17Avg price 74Brand share 0Review moat 96Quality gap 60
**Review moat**
**Incredible****75.81**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$104.36**
avg listing price — sweet spot $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-3.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$29.13–$449.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$42K**
$42K/yr · 168K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, macross is a $42K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 36/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **macross market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$52K–$78K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#7,321**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **19%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**155**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 86%
**Open market**
**0%**
- Hasegawa54% - TAMASHII NATIONS27% - BANDAI SPIRITS13% - Red Art Games5% - Aoshima1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.
5K3KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/macross/trend)
## **Top macross search terms**
- **macross**99K/yr+3.2%0.1% conv. - **macross model kit**32K/yr-2.3%0.3% conv. - **macross valkyrie**12K/yr-15.9%0.4% conv. - **robotech model kit**13K/yr-19.9%0.4% conv. - **macross figure**8K/yr-23.2%0.1% conv. - **macross frontier**4K/yr-15.6%0.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/macross/search-terms)
## **Top macross products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$6K20%$8K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hasegawa 1/72 Macross Series No.26 VF-1S / A Strike/Super Gau~oku Valkyrie**Hasegawa**$41.30**4.4★129 rev](https://www.amazon.com/dp/B00W4TDYZI) [2**Hasegawa 1/72 Macross VF-1A / J / S Valkyrie**Hasegawa**$29.39**4.2★113 rev](https://www.amazon.com/dp/B000IM6LEO) [3**Macross 1/72 Scale VF-1S Strike Battroid Valkyrie Construction Kit by Hasegawa**Hasegawa**$38.37**4.2★168 rev](https://www.amazon.com/dp/B0006NGPUU) [4**TAMASHII NATIONS - Macross - VF-0S Phoenix (Roy Focker Use) + QF-2200D-B Ghost Hi-Metal R Figure**TAMASHII NATIONS**$144.52**4.2★23 rev](https://www.amazon.com/dp/B0FKM5GR26) [5**Macross -Shooting Insight- for Nintendo Switch**Red Art Games**$44.20**4.4★38 rev](https://www.amazon.com/dp/B0DFD5CGKF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bandai Hobby Macross VF-25F Messiah Valkyrie Alto Custom 1/100 Scale HG Model Kit**BANDAI SPIRITS**$57.59**20 rev10mo ago](https://www.amazon.com/dp/B0FNQ96N52) [**Bandai Hobby - Macross - #10 VF-31S Siegfried (Arad Moldres use) HG 1/100 Model Kit**BANDAI SPIRITS**$62.20**7 rev10mo ago](https://www.amazon.com/dp/B0FNPMM2C7) [**TAMASHII NATIONS - Macross - VF-0S Phoenix (Roy Focker Use) + QF-2200D-B Ghost Hi-Metal R Figure**TAMASHII NATIONS**$144.52**23 rev11mo ago](https://www.amazon.com/dp/B0FKM5GR26) [**TAMASHII NATIONS - Macross - VF-19P Excalibur (Zola Planetary Patrol) Hi-Metal R Figure**TAMASHII NATIONS**$130.38**2 rev1y ago](https://www.amazon.com/dp/B0FCZS3BF2) [**Bandai Hobby - Macross Delta - #09 VF-31C Siegfried (Mirage Farina Jenius use) HG 1/100 Model Kit**BANDAI SPIRITS**$58.92**23 rev1y ago](https://www.amazon.com/dp/B0FBLRL27J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bandai Hobby Macross VF-25F Messiah Valkyrie Alto Custom 1/100 Scale HG Model Kit**BANDAI SPIRITS**$57.59**4.5★**▲ 319%**](https://www.amazon.com/dp/B0FNQ96N52) [**Bandai Hobby - Macross - #10 VF-31S Siegfried (Arad Moldres use) HG 1/100 Model Kit**BANDAI SPIRITS**$62.20**4.3★**▲ 209%**](https://www.amazon.com/dp/B0FNPMM2C7) [**TAMASHII NATIONS - Macross - VF-0S Phoenix (Roy Focker Use) + QF-2200D-B Ghost Hi-Metal R Figure**TAMASHII NATIONS**$144.52**4.2★**▲ 180%**](https://www.amazon.com/dp/B0FKM5GR26) [**TAMASHII NATIONS - Macross - VF-19P Excalibur (Zola Planetary Patrol) Hi-Metal R Figure**TAMASHII NATIONS**$130.38**3.5★**▲ 90%**](https://www.amazon.com/dp/B0FCZS3BF2) [**Hasegawa 1/72 Regult (Standard Production Model)**Hasegawa**$52.40**4.8★**▲ 64%**](https://www.amazon.com/dp/B09MS2LNVW)
**~~View all trending →~~**
## **What buyers say about macross**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Overall, good value for the money spent”*
**Design-Overall**17%
*“it's a very pleasing design”*
**Fun/Entertainment Experience**15%
*“Great toy”*
**Ease Of Use**8%
*“Many options”*
**Material Quality**8%
*“The plastic model is fine”*
**Collectibles**4%
*“Owning a physical copy of this game for your collection is a must”*
**Quality-Overall**4%
*“This guy is massive and high quality”*
**Color**3%
*“The color is spot on, articulation incredible and it's a very pleasing design”*
**Audio Quality**3%
*“the soundtrack adds a powerful sense of momentum during battles”*
**Software/Application**3%
*“Gameplay is smooth”*
### **What buyers complain about **
**Size-Overall**32%
*“Nothing fits correctly”*
**Assembly/Installation**21%
*“I can't build such a thing”*
**Quality-Overall**17%
*“very cheap quality”*
**Product Condition**4%
*“The used box was shipped to me”*
**Technical Support**2%
*“I'm unable to due to technical issues”*
**Weight Heavy**2%
*“Heavy on stickers”*
**Value For Money**2%
*“Definitely not worth the price”*
**Material Quality**1%
*“Its a plastic model essentially”*
### **Top return reasons **
**Value For Money**18%
**Size-Overall**17%
**Advertised Vs Actual Product**13%
**Defective Material/Parts**13%
**Quality-Overall**9%
**Assembly/Installation**8%
**Product Condition**6%
**Adhesion/Stickiness**5%
**Design-Overall**3%
**Color**3%
## **Common questions**
- **Is macross profitable to sell on Amazon United States?**
- The niche generates $42K/yr across 32 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Skip it (36/100).
- **How competitive is the macross niche?**
- 5 brands and 155 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in macross?**
- Top complaints mined from reviews: Size-Overall, Assembly/Installation, Quality-Overall. The return rate is 2.8%.
- **When does demand for macross peak?**
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the macross niche?**
- Listings span $29.13–$449.84; the average listing price is $104.36 (sweet spot $15–$100). The average incumbent carries 76 reviews — the moat a new listing must climb.
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