---
title: "Machine Embroidery — $780K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/machine-embroidery"
last_updated: "2026-08-10T09:25:41.122Z"
locale: en
meta:
description: "Niche score 52/100 · $780K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $780K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Machine Embroidery — $780K/yr Amazon US Niche (2026) - Flapen"
---
# **machine embroidery**
**Worth a look**
Shows a sweet-spot price point ($21.74 avg), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 72Growth 21Conversion 71Competition 68Returns 89Price range 86Avg price 92Brand share 2Review moat 25Quality gap 19
**Avg price**
**Great****$21.74**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$6.75–$77.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$780K**
$780K/yr · 548K searches
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,673.49**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, machine embroidery is a $780K/yr Amazon United States market (548K searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **machine embroidery market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **$652K–$870K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 87%
**Open market**
**0%**
- New brothread89% - HBI H.B.I. PRODUCTS4% - FURWEY3% - Simthread3% - Sew Tech1% - Sukh1% - Open — no brand owns it (0%)
## **Top machine embroidery search terms**
- **embroidery stabilizer**131K/yr-1.3%7.8% conv. - **stabilizer for embroidery machines**62K/yr-18.8%7.8% conv. - **machine embroidery thread**53K/yr-5.6%2.1% conv. - **embroidery machine thread**42K/yr-5.5%2.6% conv. - **brother embroidery thread**32K/yr-10.6%4.3% conv. - **new brothread embroidery thread**31K/yr-10.2%2.7% conv. - **brothread embroidery thread**33K/yr-10.4%2.6% conv. - **machine embroidery**22K/yr+27.2%0.2% conv. - **floriani embroidery thread**16K/yr-16.8%0.8% conv. - **new brothread**13K/yr+4.8%1.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/machine-embroidery/search-terms)
## **Top machine embroidery products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$31K8%$62K12%$94K16%$125K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New brothread Tear Away Machine Embroidery Stabilizer Backing 8x8 - 100 Precut Sheets - Medium Weight 1.8 oz- Fits 4x4 and 6x6 Hoops**New brothread**$9.87**4.8★14,406 rev](https://www.amazon.com/dp/B078KQ2VJS) [2**New brothread 40 Colors Compatible with Brother Polyester Embroidery Machine Thread Kit 500M (550Y) Each Spool Compatible with Brother Babylock Janome Singer Pfaff Bernina Embroidery & Sewing Machine**New brothread**$24.97**4.7★12,269 rev](https://www.amazon.com/dp/B077Z5VJHN) [3**New brothread 6PCS 8.5x11 Sticky Water Soluble Embroidery Stabilizer Printable Paper Stabilizer - Medium Weight - Allowed for Print or Draw Patterns Best for Hand & Machine Embroidery**New brothread**$7.65**4.7★1,952 rev](https://www.amazon.com/dp/B0CKZ88MFQ) [4**New brothread 80 Spools Polyester Embroidery Machine Thread Kit 500M (550Y) Each Spool - Colors Compatible with Janome and Robison-Anton Colors**New brothread**$44.86**4.7★3,553 rev](https://www.amazon.com/dp/B07XYVTKQQ) [5**New brothread Tear Away Machine Embroidery Stabilizer Backing 12 x 50 Yd roll - Medium Weight 1.8 oz - Cut into Variable Sizes - for Machine Embroidery and Hand Sewing**New brothread**$21.51**4.8★14,406 rev](https://www.amazon.com/dp/B07R4DCMZX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**New brothread Mega Kit 150 Colors Compatible with Brother & Janome Polyester Embroidery Machine Thread 40WT 500M/550YD Compatible with Brother Babylock Janome Singer Pfaff Husqvarna Bernina Machines**New brothread**$77.73**169 rev1y ago](https://www.amazon.com/dp/B0F4MS1G1L) [**FURWEY 12PCS 8.5x11 Wash Away Embroidery Stabilizer Self Adhesive & Printable Water Soluble Paper for Hand and Machine Use**FURWEY**$7.36**1,216 rev1y ago](https://www.amazon.com/dp/B0DHKL9ZXZ) [**New brothread 6PCS 8.5x11 Sticky Water Soluble Embroidery Stabilizer Printable Paper Stabilizer - Medium Weight - Allowed for Print or Draw Patterns Best for Hand & Machine Embroidery**New brothread**$7.65**1,952 rev2y ago](https://www.amazon.com/dp/B0CKZ88MFQ) [**New brothread - Single Huge Spool 5000M Each Polyester Embroidery Machine Thread 40WT for Commercial and Domestic Machines - Blue**New brothread**$7.79**3,039 rev3y ago](https://www.amazon.com/dp/B0BLH2T7NQ) [**New brothread - Single Huge Spool 5000M Each Polyester Embroidery Machine Thread 40WT for Commercial and Domestic Machines - White**New brothread**$7.85**3,039 rev3y ago](https://www.amazon.com/dp/B0BKW2KKH8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**New Brothread Cut Away Machine Embroidery Stabilizer Backing 8x8 - 100 Precut Sheets - Medium Weight 2.5 Ounce - Fits 4x4 and 6x6 Hoops**New brothread**$15.34**4.8★**▲ 109%**](https://www.amazon.com/dp/B078KQ8BWN) [**FURWEY 12PCS 8.5x11 Wash Away Embroidery Stabilizer Self Adhesive & Printable Water Soluble Paper for Hand and Machine Use**FURWEY**$7.36**4.4★**▲ 67%**](https://www.amazon.com/dp/B0DHKL9ZXZ) [**New brothread Tear Away Machine Embroidery Stabilizer Backing 12 x 50 Yd roll - Medium Weight 1.8 oz - Cut into Variable Sizes - for Machine Embroidery and Hand Sewing**New brothread**$21.51**4.8★**▲ 60%**](https://www.amazon.com/dp/B07R4DCMZX) [**New brothread - Single Huge Spool 5000M Each Polyester Embroidery Machine Thread 40WT for Commercial and Domestic Machines - Blue**New brothread**$7.79**4.7★**▲ 51%**](https://www.amazon.com/dp/B0BLH2T7NQ) [**New brothread - Single Huge Spool 5000M Each Polyester Embroidery Machine Thread 40WT for Commercial and Domestic Machines - Light Brown**New brothread**$7.80**4.7★**▲ 44%**](https://www.amazon.com/dp/B0BKW42M9C)
**~~View all trending →~~**
## **What buyers say about machine embroidery**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**18%
*“Love the choice of colors”*
**Quality-Overall**15%
*“Good variety”*
**Value For Money**10%
*“Good for the price”*
**Advertised Vs Actual Product**8%
*“Worked as advertised”*
**Ease Of Use**7%
*“Easy peasy”*
**Print Quality**4%
*“Good for printing on”*
**Stitch/Finish/Polish**4%
*“It was easy to stitch through”*
**Efficiency**3%
*“Ran well in machine”*
**Size-Overall**3%
*“Perfect size”*
**Adhesion/Stickiness**2%
*“Stick really well”*
### **What buyers complain about **
**Adhesion/Stickiness**28%
*“Not sticky enough”*
**Quality-Overall**8%
*“Garbage”*
**Durability**5%
*“Breaks easily”*
**Size-Overall**4%
*“Spools are smaller than I expected”*
**Thickness**3%
*“so thin and breaks easily, so irritated that I cannot return it”*
**Value For Money**3%
*“it was a complete waste of money”*
**Color**3%
*“Colors not consistent”*
**Stitch/Finish/Polish**3%
*“the stitching tends to snap rather easily at times”*
**Functionality-Overall**3%
*“It just isn't strong enough to not snap”*
**Frame Quality**2%
*“Doesnt stick to frame”*
### **Top return reasons **
**Size-Overall**36%
**Compatibility-Overall**8%
**Adhesion/Stickiness**8%
**Color**7%
**Value For Money**7%
**Advertised Vs Actual Product**6%
**Functionality-Overall**5%
**Defective Material/Parts**3%
**Thin**3%
**Material Quality**2%
## **Common questions**
- **Is machine embroidery profitable to sell on Amazon United States?**
- The niche generates $780K/yr across 35 tracked products. 90-day search growth is -8.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the machine embroidery niche?**
- 6 brands and 15 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in machine embroidery?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Durability. The return rate is 1.3%.
- **What does it cost to enter the machine embroidery niche?**
- Listings span $6.75–$77.73; the average listing price is $21.74 (sweet spot $15–$100). The average incumbent carries 4,673 reviews — the moat a new listing must climb.
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