---
title: "Reviews — machine embroidery supplies - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/machine-embroidery-supplies/reviews"
last_updated: "2026-08-10T12:59:08.206Z"
locale: en
meta:
  description: "Niche score 52/100 · $145K/yr market · 310K searches/yr · $13.13 avg price. Soft demand (-39.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $145K/yr market · 310K searches/yr · $13.13 avg price. Soft demand (-39.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — machine embroidery supplies - Flapen"
---

# **machine embroidery supplies**

**Worth a look**

Shows no brand lock-in (top 5 brands take 32% of clicks), but soft demand (-39.5% this quarter) keeps it on the watch list.

Market size 31Growth 5Conversion 45Competition 87Returns 93Price range 65Avg price 59Brand share 96Review moat 25Quality gap 30

**Brand share**

**Incredible****32%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Price range**

**Good****$3.51–$36.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.13**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$145K**

$145K/yr · 310K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,260.64**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-39.5%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Reviews