---
title: "Machine Embroidery Supplies — $145K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/machine-embroidery-supplies"
last_updated: "2026-08-10T10:45:46.991Z"
locale: en
meta:
description: "Niche score 52/100 · $145K/yr market · 310K searches/yr · $13.13 avg price. Soft demand (-39.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $145K/yr market · 310K searches/yr · $13.13 avg price. Soft demand (-39.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Machine Embroidery Supplies — $145K/yr Amazon US Niche (2026) - Flapen"
---
# **machine embroidery supplies**
**Worth a look**
Shows no brand lock-in (top 5 brands take 32% of clicks), but soft demand (-39.5% this quarter) keeps it on the watch list.
Market size 31Growth 5Conversion 45Competition 87Returns 93Price range 65Avg price 59Brand share 96Review moat 25Quality gap 30
**Brand share**
**Incredible****32%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Price range**
**Good****$3.51–$36.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.13**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$145K**
$145K/yr · 310K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,260.64**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-39.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, machine embroidery supplies is a $145K/yr Amazon United States market (310K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **machine embroidery supplies market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$131K–$164K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#107**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**57 **▼falling
**Sellers**
**103**
**Top-5 brand share**
**32%**
Top 20: 76%
**Top-5 click share**
**28%**
Top 20: 69%
**Open market**
**64%**
- Dritz7% - BIHRTC7% - The Quilted Bear7% - otylzto6% - BEADNOVA6% - Apojgitn4%
## **Demand & seasonality**
Weekly Amazon search volume, last 94 weeks — -39.5% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/machine-embroidery-supplies/trend)
## **Top machine embroidery supplies search terms**
- **needlepoint accessories**162K/yr-47.7%3.1% conv. - **needle point accessories**48K/yr-35.2%3.3% conv. - **needlepoint supplies**40K/yr-27.2%2.4% conv. - **needlepoint accessories and supplies**17K/yr-14.9%2.2% conv. - **needlepoint tools**13K/yr-28.3%3.4% conv. - **needlepoint essentials**9K/yr-30.1%2.0% conv. - **needlepoint supplies and accessories**7K/yr-9.9%1.8% conv. - **needlepoint must haves**9K/yr-44.4%2.0% conv. - **needle point supplies**5K/yr-47.6%4.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/machine-embroidery-supplies/search-terms)
## **Top machine embroidery supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$6K6%$9K8%$12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Otylzto Sewing Clips 100 Pcs with Plastic Box Premium Quilting Clips for Supplies Crafting Tools Assorted Colors Plastic Clips for Crafts Sew Clip Sew Clips Sewing Notions**otylzto**$6.32**4.8★12,803 rev](https://www.amazon.com/dp/B08KGTFR6T) [2**Dritz Snag Nab-It 2.5 Snag Repair Tool Fix Snags in Knits & Wovens Sweaters Upholstery & Drapes 1 Count**Dritz**$3.70**4.7★3,038 rev](https://www.amazon.com/dp/B003PTVS68) [3**BEADNOVA Embroidery Needle Threader Tool 5pcs Plastic Flower Head Sewing Machine Needle Threader for Hand Sewing Cross Stitch Craft Knitting Quilting (5pcs Mix Colors)**BEADNOVA**$3.51**4.3★1,308 rev](https://www.amazon.com/dp/B09B97BD47) [4**BIHRTC 3.6inch Little Embroidery Scissors Sharp Stainless Steel Tip Cross Stitch Scissors for Office Home Manual Sewing Handicraft DIY Tool Art Work Needlepoint Crochet Vintage Detail Shears**BIHRTC**$6.76**4.7★1,554 rev](https://www.amazon.com/dp/B0BR57SFHS) [5**The Quilted Bear Needle Minder - Needle Minder Magnet for Keeping Sewing & Embroidery Needles Cross Stitch Needles Safe When Stitching Cross Stitch Supplies & Embroidery Supplies (Strawberry)**The Quilted Bear**$7.60**4.9★1,171 rev](https://www.amazon.com/dp/B0FPR17GSM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Needlepoint Project Bag Sewing Gifts Embroidery Sewing Bag Craft Storage Organizer NDLPT Clear Zip Pouch Bag**Ahdoma**$9.87**14 rev5mo ago](https://www.amazon.com/dp/B0GFNB1PMG) [**Magnetic Needle Case Rectangle Pink Needle Holder for Sewing Knitting Crochet Secure Embroidery Organizer Needlepoint Accessories & Needle Minder Magnet Storage Case**Apojgitn**$6.04**3 rev5mo ago](https://www.amazon.com/dp/B0GHRQTGJD) [**XLIUAX 4 Pcs Small Needlepoint Scissors Set Tiny Scissors with Cover Multicolor Mini Crochet Scissor Embroidery Craft Clipper for Crafts Sewing and Yarn Paper Cutting**XLIUAX**$7.47**1 rev6mo ago](https://www.amazon.com/dp/B0G4D6PPX3) [**6 Pair Stretcher Bar Set 3 Size Wooden Needlepoint Stretcher Bars with Thumb Tacks and Tacks Remover DIY Canvas Splicing Stretcher Frames for Embroidery Crafts Art Accessories**LOVYNO**$21.16**14 rev7mo ago](https://www.amazon.com/dp/B0G38SX337) [**WUSUTE Funny Needle Minder for Cross Stitch Certified Silly Goose Needle Minder Magnet for Organizing Embroidery Sewing Needle Holder Needlework Accessories**WUSUTE**$9.35**68 rev8mo ago](https://www.amazon.com/dp/B0FXFXQSC1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Needlepoint Project Bag Sewing Gifts Embroidery Sewing Bag Craft Storage Organizer NDLPT Clear Zip Pouch Bag**Ahdoma**$9.87**5.0★**▲ 458%**](https://www.amazon.com/dp/B0GFNB1PMG) [**Magnetic Needle Case Rectangle Pink Needle Holder for Sewing Knitting Crochet Secure Embroidery Organizer Needlepoint Accessories & Needle Minder Magnet Storage Case**Apojgitn**$6.04**4.6★**▲ 448%**](https://www.amazon.com/dp/B0GHRQTGJD) [**The Quilted Bear Needle Minder - Needle Minder Magnet for Keeping Sewing & Embroidery Needles Cross Stitch Needles Safe When Stitching Cross Stitch Supplies & Embroidery Supplies (Strawberry)**The Quilted Bear**$7.60**4.9★**▲ 343%**](https://www.amazon.com/dp/B0FPR17GSM) [**XLIUAX 4 Pcs Small Needlepoint Scissors Set Tiny Scissors with Cover Multicolor Mini Crochet Scissor Embroidery Craft Clipper for Crafts Sewing and Yarn Paper Cutting**XLIUAX**$7.47**5.0★**▲ 228%**](https://www.amazon.com/dp/B0G4D6PPX3) [**Mr. Pen- Interlocking Blocking Mats 12 x 12 4 Pack with 50 T-Pins**Mr. Pen**$13.57**4.6★**▲ 145%**](https://www.amazon.com/dp/B0BD2PZ26H)
**~~View all trending →~~**
## **What buyers say about machine embroidery supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**14%
*“Bright light”*
**Quality-Overall**12%
*“The quality is solid for the price”*
**Ease Of Use**9%
*“Ease of use”*
**Value For Money**7%
*“Best money spent”*
**Advertised Vs Actual Product**7%
*“As described”*
**Stitch/Finish/Polish**4%
*“Great little item for the cross stitcher in your life”*
**Size-Overall**4%
*“This pair actually fits perfectly”*
**Strength**4%
*“Beautiful and strong”*
**Charging**4%
*“Charging is very easy”*
**Color**3%
*“Great variety of colors”*
### **What buyers complain about **
**Size-Overall**13%
*“Very small”*
**Durability**10%
*“Break easily”*
**Quality-Overall**10%
*“Poor quality, broke quickly”*
**Charging**5%
*“Doesn't hold charge”*
**Strength**4%
*“not strong enough”*
**Brightness/Shine/Glow**3%
*“Not bright enough”*
**Battery Life**3%
*“Battery life is not good at all”*
**Functionality-Overall**3%
*“Hardly works”*
**Thickness**3%
*“Not a good choice for thicker materials”*
**Advertised Vs Actual Product**2%
*“name is misleading”*
### **Top return reasons **
**Size-Overall**38%
**Brightness/Shine/Glow**9%
**Functionality-Overall**6%
**Advertised Vs Actual Product**6%
**Value For Money**5%
**Material Quality**4%
**Defective Material/Parts**4%
**Color**3%
**Quality-Overall**3%
**Charging**3%
## **Common questions**
- **Is machine embroidery supplies profitable to sell on Amazon United States?**
- The niche generates $145K/yr across 69 tracked products. 6 of 23 products launched in the last 360 days are still selling. 90-day search growth is -39.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the machine embroidery supplies niche?**
- 57 brands and 103 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 32% of demand.
- **What do buyers complain about in machine embroidery supplies?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.1%.
- **When does demand for machine embroidery supplies peak?**
- Demand peaks in Jan–Oct–Nov; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the machine embroidery supplies niche?**
- Listings span $3.51–$36.30; the average listing price is $13.13 (sweet spot $15–$100). The average incumbent carries 4,261 reviews — the moat a new listing must climb.
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