---
title: "Lyra Colored Pencils — $170K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/lyra-colored-pencils"
last_updated: "2026-08-10T07:30:14.608Z"
locale: en
meta:
description: "Niche score 45/100 · $170K/yr market · 94K searches/yr · $34.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $170K/yr market · 94K searches/yr · $34.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lyra Colored Pencils — $170K/yr Amazon US Niche (2026) - Flapen"
---
# **lyra colored pencils**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 35Growth 14Conversion 61Competition 69Returns 90Price range 35Avg price 95Brand share 10Review moat 52Quality gap 24
**Avg price**
**Incredible****$34.44**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,410.16**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$170K**
$170K/yr · 94K searches
**Price range**
**Okay****$6.75–$251.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-22.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lyra colored pencils is a $170K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Mar–Aug. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lyra colored pencils market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$138K–$172K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#341**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **55%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**101**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 86%
**Open market**
**3%**
- STOCKMAR49% - Lyra39% - Generic5% - Honeysticks2% - LYRA2% - AXUS MARCO1% - Open — no brand owns it (4 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 56 weeks — -22.7% search growth over the last 90 days.
3K2KPrime Day '25Spike '25Black Friday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar, Aug · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/lyra-colored-pencils/trend)
## **Top lyra colored pencils search terms**
- **lyra colored pencils**24K/yr-17.2%2.4% conv. - **stockmar crayons**17K/yr-18.1%4.5% conv. - **waldorf crayons**5K/yr+70.9%3.2% conv. - **lyra pencils**8K/yr-28.8%2.5% conv. - **waldorf art supplies**8K/yr-23.3%0.8% conv. - **lyra rembrandt polycolor colored pencils**5K/yr-14.1%1.9% conv. - **modeling beeswax**5K/yr-21.8%3.9% conv. - **block crayons**5K/yr-27.2%3.4% conv. - **waldorf school supplies**13K/yr-77.9%0.8% conv. - **stockmar modeling beeswax**3K/yr-33.6%8.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/lyra-colored-pencils/search-terms)
## **Top lyra colored pencils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$10K9%$15K12%$20K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Stockmar Beeswax Stick Crayons Set of 16 Artist-Grade Drawing Media Non-Toxic Beeswax Crayons for Art Projects Crafting Walforf Art Supplies Creative Drawing Includes Storage Tin**STOCKMAR**$32.46**4.2★284 rev](https://www.amazon.com/dp/B000M02M2M) [2**Lyra Waldorf Selection Giant Triangular Colored Pencil Unlacquered 6.25 Millimeter Cores Assorted Colors 12-Pack (3711121)**Lyra**$21.95**4.8★1,559 rev](https://www.amazon.com/dp/B004CRAKES) [3**Lyra Rembrandt Polycolor Art Pencils Set of 72 Pencils Assorted Colors (2001720)**Lyra**$97.93**4.6★1,961 rev](https://www.amazon.com/dp/B0012EV8QI) [4**STOCKMAR Wax Block Crayons 16 Assorted Colors in Tin Case Beeswax-Based Art Crayons with Lightfast Pigments Durable Blocks for Artistic Techniques Drawing Coloring Layering - Artist Supplies**STOCKMAR**$32.07**4.6★2,195 rev](https://www.amazon.com/dp/B000M02MNG) [5**Lyra Rembrandt Polycolor Colored Pencils Set of 24 Assorted Colors (2001240)**Lyra**$37.40**4.6★1,961 rev](https://www.amazon.com/dp/B0088IVGFO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Waldorf crayon holder for Stockmar 16 blocks and 16 sticks personalized gift for kids desk organization CRAYONS NOT INCLUDED**Generic**$35.91**7 rev3y ago](https://www.amazon.com/dp/B0D6RLR9JV) [**Stockmar Wax Crayons - Anniversary Rainbow Edition - 6 Sticks 2 Metallic Gold and Silver Blocks Beeswax Crayons in Tin Case Waldorf Art Supplies**STOCKMAR**$17.69**6 rev4y ago](https://www.amazon.com/dp/B0B5R4YG7J) [**Honeysticks 100% Pure Beeswax Crayons (12 Pack) - Non Toxic Crayons for Toddlers 1-3 Safe for Baby from 1 Year Old Plus Handmade with Natural Beeswax and Food-Grade Colors Eco Friendly**Honeysticks**$20.88**17,810 rev6y ago](https://www.amazon.com/dp/B01GSY9MD2) [**STOCKMAR Natural Beeswax Crayons Set of 32 Artist-Grade Stick Crayons with Scraper Non-Toxic Drawing Media for Art Projects Crafting Creative Illustration In a Sliding Box**STOCKMAR**$66.65**86 rev7y ago](https://www.amazon.com/dp/B07K57W8G8) [**Lyra Ferby Short Tri Grip Triangular Childrens Pencils for Kindergarten School Supplies Beginner Writing 6 Count**LYRA**$11.30**1,093 rev9y ago](https://www.amazon.com/dp/B01MG1PKEK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Waldorf crayon holder for Stockmar 16 blocks and 16 sticks personalized gift for kids desk organization CRAYONS NOT INCLUDED**Generic**$35.91**4.5★**▲ 306%**](https://www.amazon.com/dp/B0D6RLR9JV) [**Stockmar Wax Crayons - Anniversary Rainbow Edition - 6 Sticks 2 Metallic Gold and Silver Blocks Beeswax Crayons in Tin Case Waldorf Art Supplies**STOCKMAR**$17.69**5.0★**▲ 90%**](https://www.amazon.com/dp/B0B5R4YG7J) [**Honeysticks 100% Pure Beeswax Crayons (12 Pack) - Non Toxic Crayons for Toddlers 1-3 Safe for Baby from 1 Year Old Plus Handmade with Natural Beeswax and Food-Grade Colors Eco Friendly**Honeysticks**$20.88**4.5★**▲ 60%**](https://www.amazon.com/dp/B01GSY9MD2) [**Lyra Rembrandt Polycolor Colored Pencils - 36 Professional Colored Pencils for Artists and Students - Vibrant Smooth Colored Pencils for Drawing Coloring Sketching Portraiture and More**Lyra**$48.37**4.6★**▲ 59%**](https://www.amazon.com/dp/B001W9SCJO) [**Lyra Rembrandt Polycolor Colored Pencils Set of 24 Assorted Colors (2001240)**Lyra**$37.40**4.6★**▲ 40%**](https://www.amazon.com/dp/B0088IVGFO)
**~~View all trending →~~**
## **What buyers say about lyra colored pencils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**19%
*“the color is vibrant”*
**Quality-Overall**11%
*“They are your classic, high quality, feel-good childhood crayons”*
**Durability**11%
*“Durable and easy to use”*
**Value For Money**8%
*“So affordable”*
**Size-Overall**8%
*“Perfect size”*
**Ease Of Use**6%
*“Easy to use”*
**Soft Feel**5%
*“They're creamy, hold a point well and layer beautifully”*
**Grip**4%
*“Good quality pencils truly are easy to grip both for small and big hands”*
**Drawing Experience**3%
*“draw beautifully”*
**Fun/Entertainment Experience**2%
*“Enjoy life”*
### **What buyers complain about **
**Color**32%
*“Not Great Color”*
**Size-Overall**6%
*“These are too short”*
**Value For Money**5%
*“which is ridiculously expensive”*
**Advertised Vs Actual Product**5%
*“Not What the Image Portrayed”*
**Hard Feel**4%
*“Not as soft as I thought”*
**Durability**4%
*“These have broken apart quite easily”*
**Quality-Overall**3%
*“Junk”*
**Ease Of Use**3%
*“which was difficult for my 1 year old to do”*
**Developmental Needs**3%
*“Not suitable for kids”*
**Material Quality**2%
*“Dull and plastic feel”*
### **Top return reasons **
**Size-Overall**30%
**Color**12%
**Value For Money**9%
**Advertised Vs Actual Product**8%
**Quality-Overall**6%
**Functionality-Overall**6%
**Smell**5%
**Product Condition**5%
**Defective Material/Parts**4%
**Ease Of Use**4%
## **Common questions**
- **Is lyra colored pencils profitable to sell on Amazon United States?**
- The niche generates $170K/yr across 38 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the lyra colored pencils niche?**
- 10 brands and 101 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in lyra colored pencils?**
- Top complaints mined from reviews: Color, Size-Overall, Value For Money. The return rate is 1.2%.
- **When does demand for lyra colored pencils peak?**
- Demand peaks in Mar–Aug; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the lyra colored pencils niche?**
- Listings span $6.75–$251.04; the average listing price is $34.44 (sweet spot $15–$100). The average incumbent carries 1,410 reviews — the moat a new listing must climb.
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