---
title: "Liquid White Oil Paint — $94K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/liquid-white-oil-paint"
last_updated: "2026-08-10T04:02:55.519Z"
locale: en
meta:
description: "Niche score 36/100 · $94K/yr market · 43K searches/yr · $20.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $94K/yr market · 43K searches/yr · $20.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Liquid White Oil Paint — $94K/yr Amazon US Niche (2026) - Flapen"
---
# **liquid white oil paint**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 11Conversion 89Competition 3Returns 96Price range 83Avg price 90Brand share 0Review moat 29Quality gap 21
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.93**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$9.27–$48.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,559.33**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$94K**
$94K/yr · 43K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-27.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, liquid white oil paint is a $94K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 36/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liquid white oil paint market data**
- **Units sold / yr**
- **4K–5K**
- avg 500–750/product
- **Revenue / yr**
- **$84K–$105K**
- units × avg price
- **Conversion rate**
- **10.4%**
- **Avg BSR**
- **#743**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Bob Ross92% - U.S. Art Supply5% - Liquitex4%
## **Demand & seasonality**
Weekly Amazon search volume, last 75 weeks — -27.3% search growth over the last 90 days.
1K750Prime Day '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/liquid-white-oil-paint/trend)
## **Top liquid white oil paint search terms**
- **liquid white oil paint**19K/yr-23.7%8.3% conv. - **liquid white**11K/yr-35.2%7.6% conv. - **bob ross liquid white**9K/yr-22.3%12.3% conv. - **magic white oil paint**3K/yr-27.5%8.2% conv. - **liquid white for oil painting**1K/yr-39.3%6.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/liquid-white-oil-paint/search-terms)
## **Top liquid white oil paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$19K40%$38K60%$57K80%$75K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bob Ross Liquid White Oil Paint 237ml jar (750006207)**Bob Ross**$18.74**4.7★1,701 rev](https://www.amazon.com/dp/B0012FDQ3U) [2**Bob Ross Liquid White 473ml**Bob Ross**$23.91**4.7★2,134 rev](https://www.amazon.com/dp/B002P7OB4M) [3**Bob Ross 3-Piece 8oz Basecoat Set - White Black Clear**Bob Ross**$48.62**4.7★1,324 rev](https://www.amazon.com/dp/B01M7OZPJG) [4**U.S. Art Supply White Gesso Primer - 16.9oz (500ml) for Oil & Acrylic Paint - Superior Coverage Canvas Prep Mixable White Gesso Paint Artists**U.S. Art Supply**$14.99**4.7★5,543 rev](https://www.amazon.com/dp/B07GYYWFPP) [5**Liquitex BASICS Gesso Surface Prep Medium 473ml (16-oz) Bottle White**Liquitex**$9.27**4.8★10,483 rev](https://www.amazon.com/dp/B000KNDMLG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**U.S. Art Supply White Gesso Primer - 16.9oz (500ml) for Oil & Acrylic Paint - Superior Coverage Canvas Prep Mixable White Gesso Paint Artists**U.S. Art Supply**$14.99**5,543 rev7y ago](https://www.amazon.com/dp/B07GYYWFPP) [**Bob Ross 3-Piece 8oz Basecoat Set - White Black Clear**Bob Ross**$48.62**1,324 rev9y ago](https://www.amazon.com/dp/B01M7OZPJG) [**Bob Ross Liquid White 473ml**Bob Ross**$23.91**2,134 rev13y ago](https://www.amazon.com/dp/B002P7OB4M) [**Bob Ross Acrylic White 100ml Multi**Bob Ross**$10.06**171 rev13y ago](https://www.amazon.com/dp/B0012FDTXM) [**Bob Ross Liquid White Oil Paint 237ml jar (750006207)**Bob Ross**$18.74**1,701 rev13y ago](https://www.amazon.com/dp/B0012FDQ3U)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Liquitex BASICS Gesso Surface Prep Medium 473ml (16-oz) Bottle White**Liquitex**$9.27**4.8★**▲ 27%**](https://www.amazon.com/dp/B000KNDMLG) [**Bob Ross Acrylic White 100ml Multi**Bob Ross**$10.06**4.4★**▲ 16%**](https://www.amazon.com/dp/B0012FDTXM) [**Bob Ross 3-Piece 8oz Basecoat Set - White Black Clear**Bob Ross**$48.62**4.7★**▲ 15%**](https://www.amazon.com/dp/B01M7OZPJG) [**Bob Ross Liquid White Oil Paint 237ml jar (750006207)**Bob Ross**$18.74**4.7★**— 7%**](https://www.amazon.com/dp/B0012FDQ3U) [**Bob Ross Liquid White 473ml**Bob Ross**$23.91**4.7★**▼ 10%**](https://www.amazon.com/dp/B002P7OB4M)
**~~View all trending →~~**
## **What buyers say about liquid white oil paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“It is a good primer”*
**Paint Quality**19%
*“For painting, it provides a nice smooth surface”*
**Advertised Vs Actual Product**12%
*“Product is as advertised”*
**Efficiency**9%
*“With proper application of this product will create an effect that happens almost automatically”*
**Coverage**6%
*“Great coverage”*
**Ease Of Use**6%
*“Easy to use”*
**Thickness**5%
*“The thickness is perfect”*
**Color**3%
*“Perfect for blending colors with oil base paints”*
**Wet Cleaning**3%
*“Always the best option to use for wet-on-wet technique”*
**Smell**3%
*“No heavy odors”*
### **What buyers complain about **
**Paint Quality**20%
*“Also: this product does not magically help you paint like Bob Ross”*
**Smell**13%
*“this gesso smell so bad i need my refund back, i don't have opnened until today, it gave me a lot of irritats my thorught and my eyes, please give my refund back for this item because is very toxic”*
**Leak-Proof**11%
*“One of my jars leaked all over”*
**Ease Of Cleaning**11%
*“had to clean up sometimes”*
**Material Quality**11%
*“is like the cheap acrylics”*
**Quality-Overall**6%
*“Quality comes with price”*
**Value For Money**6%
*“Its very expensive to buy”*
**Product Condition**4%
*“Maybe it was old”*
**Thickness**2%
*“To me, it's thin,”*
### **Top return reasons **
**Leak-Proof**15%
**Paint Quality**14%
**Advertised Vs Actual Product**13%
**Color**13%
**Value For Money**11%
**Size-Overall**6%
**Functionality-Overall**5%
**Material Quality**4%
**Moist/Dry**4%
**Quality-Overall**3%
## **Common questions**
- **Is liquid white oil paint profitable to sell on Amazon United States?**
- The niche generates $94K/yr across 6 tracked products. 90-day search growth is -27.3%. Flapen's verdict: Skip it (36/100).
- **How competitive is the liquid white oil paint niche?**
- 3 brands and 26 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in liquid white oil paint?**
- Top complaints mined from reviews: Paint Quality, Smell, Leak-Proof. The return rate is 0.9%.
- **When does demand for liquid white oil paint peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the liquid white oil paint niche?**
- Listings span $9.27–$48.62; the average listing price is $20.93 (sweet spot $15–$100). The average incumbent carries 3,559 reviews — the moat a new listing must climb.
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