---
title: "Liquid Sculpey — $113K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/liquid-sculpey"
last_updated: "2026-08-10T01:31:09.153Z"
locale: en
meta:
description: "Niche score 40/100 · $113K/yr market · 129K searches/yr · $12.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $113K/yr market · 129K searches/yr · $12.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Liquid Sculpey — $113K/yr Amazon US Niche (2026) - Flapen"
---
# **liquid sculpey**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 19Conversion 76Competition 26Returns 94Price range 40Avg price 52Brand share 0Review moat 57Quality gap 48
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,213.83**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$12.26**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$7.46–$19.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$113K**
$113K/yr · 129K searches
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-12.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, liquid sculpey is a $113K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liquid sculpey market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$98K–$123K**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#284**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **58%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**61**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- Sculpey63% - Polyform16% - DINGSEN12% - INNOVAYOU9% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/liquid-sculpey/trend)
## **Top liquid sculpey search terms**
- **liquid clay**32K/yr-9.3%5.0% conv. - **liquid polymer clay**32K/yr-12.9%6.4% conv. - **liquid sculpey**22K/yr-14.6%8.0% conv. - **liquid clay for polymer clay**14K/yr-28.7%7.4% conv. - **polymer clay glue**8K/yr-8.2%5.5% conv. - **sculpey liquid clay**7K/yr+5.4%10.7% conv. - **sculpey bake and bond**5K/yr-5.9%10.6% conv. - **liquid sculpey liquid polymer clay**5K/yr+3.3%9.8% conv. - **polymer glue**2K/yr+9.8%1.0% conv. - **bake and bond**3K/yr-30.1%10.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/liquid-sculpey/search-terms)
## **Top liquid sculpey products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$23K30%$34K40%$45K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sculpey Liquid Sculpey Liquid Polymer Oven-Bake Clay Clear 2 oz. bottle Great for jewelry holiday DIY mixed media window clings home dcor and more! Great for beginners to artists!**Sculpey**$10.18**4.5★1,442 rev](https://www.amazon.com/dp/B07143WC4F) [2**DINGSEN Liquid Polymer Clay Translucent 120 ml Liquid Clay for Polymer Clay Oven-Bake for DIY Enthusiasts Education and Crafting Easy to Shape & Multi-Mold Compatible**DINGSEN**$13.83**4.5★55 rev](https://www.amazon.com/dp/B0DRC53M5D) [3**Polyform Liquid Sculpey Liquid Polymer Oven-Bake Clay Classic Sampler Pack Three 1 oz. bottles included White Black and Clear colors Great for jewelry holiday DIY**Sculpey**$13.56**4.7★277 rev](https://www.amazon.com/dp/B07FBPNS7M) [4**Sculpey Liquid Polymer Oven-Bake Clay Clear 1 oz. Bottle Great for Jewelry Holiday DIY Mixed Media Window clings Home dcor and More! Perfect for Beginners to Artists!**Sculpey**$7.46**4.5★1,056 rev](https://www.amazon.com/dp/B084PW4RRQ) [5**Sculpey Liquid Sculpey Liquid Polymer Oven-Bake Clay White 1 oz. bottle Great for jewelry holiday DIY mixed media window clings home dcor and more! Great for beginners to artists!**Sculpey**$7.70**4.5★1,056 rev](https://www.amazon.com/dp/B084PW4F12)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**INNOVAYOU 180ml Black White&Clear Liquid Polymer Oven-Bake Clay Baking Molding Very for DIY Decorations Jewelry Toys Household Items**INNOVAYOU**$19.94**15 rev1y ago](https://www.amazon.com/dp/B0F4QZN6V1) [**DINGSEN Liquid Polymer Clay Translucent 120 ml Liquid Clay for Polymer Clay Oven-Bake for DIY Enthusiasts Education and Crafting Easy to Shape & Multi-Mold Compatible**DINGSEN**$13.83**55 rev1y ago](https://www.amazon.com/dp/B0DRC53M5D) [**INNOVAYOU 120ml White Liquid Polymer Oven-Bake Clay Baking Molding Very for DIY Decorations Jewelry Toys Household Items**INNOVAYOU**$13.83**23 rev1y ago](https://www.amazon.com/dp/B0DRCV29F4) [**DINGSEN Liquid Polymer Clay White 120ml Liquid Clay for Polymer Clay Oven-Bake for DIY Enthusiasts Easy to Shape & Multi-Mold Compatible**DINGSEN**$13.73**20 rev1y ago](https://www.amazon.com/dp/B0DRC3PW8Y) [**Sculpey Liquid Polymer Oven-Bake Clay Clear 1 oz. Bottle Great for Jewelry Holiday DIY Mixed Media Window clings Home dcor and More! Perfect for Beginners to Artists!**Sculpey**$7.46**1,056 rev6y ago](https://www.amazon.com/dp/B084PW4RRQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sculpey Liquid Polymer Oven-Bake Clay Clear 1 oz. Bottle Great for Jewelry Holiday DIY Mixed Media Window clings Home dcor and More! Perfect for Beginners to Artists!**Sculpey**$7.46**4.5★**▲ 112%**](https://www.amazon.com/dp/B084PW4RRQ) [**Sculpey Liquid Sculpey Liquid Polymer Oven-Bake Clay White 1 oz. bottle Great for jewelry holiday DIY mixed media window clings home dcor and more! Great for beginners to artists!**Sculpey**$7.70**4.5★**▲ 41%**](https://www.amazon.com/dp/B084PW4F12) [**INNOVAYOU 180ml Black White&Clear Liquid Polymer Oven-Bake Clay Baking Molding Very for DIY Decorations Jewelry Toys Household Items**INNOVAYOU**$19.94**3.9★**▲ 28%**](https://www.amazon.com/dp/B0F4QZN6V1) [**DINGSEN Liquid Polymer Clay Translucent 120 ml Liquid Clay for Polymer Clay Oven-Bake for DIY Enthusiasts Education and Crafting Easy to Shape & Multi-Mold Compatible**DINGSEN**$13.83**4.5★**▲ 24%**](https://www.amazon.com/dp/B0DRC53M5D) [**Polyform Liquid Sculpey Liquid Polymer Oven-Bake Clay Metallic Sampler Pack Three 1 oz. bottles included Gold Pearl and Silver Great for jewelry holiday DIY**Polyform**$13.82**4.7★**▲ 23%**](https://www.amazon.com/dp/B07FBP98GF)
**~~View all trending →~~**
## **What buyers say about liquid sculpey**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Great quality”*
**Advertised Vs Actual Product**17%
*“As described”*
**Adhesion/Stickiness**13%
*“It adheres cleanly without softening or degrading the surrounding clay, and once baked, the bond feels secure and durable”*
**Value For Money**10%
*“Great price for two bottles”*
**Functionality-Overall**4%
*“It performs exactly as intended”*
**Ease Of Use**3%
*“easy to control”*
**Thickness**2%
*“It works so well that even when it gets thick from age”*
**Wood Quality**2%
*“It works beautifully to bond ccraft wood together as armature”*
**Durability**2%
*“This bottle will last me a while”*
**Heating**2%
*“Holds up fine after being heated”*
### **What buyers complain about **
**Moist/Dry**29%
*“Received very dry”*
**Advertised Vs Actual Product**14%
*“Description clear is a lie”*
**Adhesion/Stickiness**12%
*“It also isn't as sticky as I thought”*
**Thickness**12%
*“I wish it was a little thicker”*
**Ease Of Use**10%
*“difficult to use”*
**Size-Overall**3%
*“Its a bigger bottle than I would get at some place like hobby lobby”*
### **Top return reasons **
**Value For Money**11%
**Functionality-Overall**11%
**Adhesion/Stickiness**9%
**Size-Overall**9%
**Leak-Proof**9%
**Advertised Vs Actual Product**9%
**Quality-Overall**6%
**Material Quality**5%
**Color**4%
**Ease Of Use**3%
## **Common questions**
- **Is liquid sculpey profitable to sell on Amazon United States?**
- The niche generates $113K/yr across 12 tracked products. 90-day search growth is -12.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the liquid sculpey niche?**
- 4 brands and 61 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in liquid sculpey?**
- Top complaints mined from reviews: Moist/Dry, Advertised Vs Actual Product, Adhesion/Stickiness. The return rate is 1.0%.
- **When does demand for liquid sculpey peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the liquid sculpey niche?**
- Listings span $7.46–$19.94; the average listing price is $12.26 (sweet spot $15–$100). The average incumbent carries 1,214 reviews — the moat a new listing must climb.
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