---
title: "Lip Gloss Charms — $87K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/lip-gloss-charms"
last_updated: "2026-08-10T10:34:08.989Z"
locale: en
meta:
description: "Niche score 49/100 · $87K/yr market · 251K searches/yr · $20.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $87K/yr market · 251K searches/yr · $20.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lip Gloss Charms — $87K/yr Amazon US Niche (2026) - Flapen"
---
# **lip gloss charms**
**Skip it**
Soft demand (-44.4% this quarter) — this niche doesn't clear our bar today.
Market size 22Growth 3Conversion 21Competition 72Returns 75Price range 81Avg price 89Brand share 89Review moat 98Quality gap 27
**Review moat**
**Incredible****47.59**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$20.44**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.15–$33.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$87K**
$87K/yr · 251K searches
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-44.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, lip gloss charms is a $87K/yr Amazon United States market (251K searches/yr). The top 5 brands hold 46% of demand. Verdict: Skip it — 49/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip gloss charms market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$82K–$102K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#1,044**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **16 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**34 **▲rising
**Sellers**
**38**
**Top-5 brand share**
**46%**
Top 20: 85%
**Top-5 click share**
**42%**
Top 20: 77%
**Open market**
**49%**
- selizo18% - Riwiuue9% - FULGENSZ6% - SUTROMA6% - Modacraft5% - Lemosyu5%
## **Demand**
Weekly Amazon search volume, last 44 weeks — -44.4% search growth over the last 90 days.
23K18KHoliday '25Spike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/lip-gloss-charms/trend)
## **Top lip gloss charms search terms**
- **lip gloss charm kit**37K/yr-21.5%1.6% conv. - **lipgloss keychain making kit**44K/yr-39.5%1.2% conv. - **lip gloss keychain making kit**16K/yr+10.4%1.3% conv. - **lip gloss keychain kit**35K/yr-55.8%1.4% conv. - **lipgloss charm kit**17K/yr-35.8%1.3% conv. - **charms for lip gloss**13K/yr-21.4%1.0% conv. - **lip gloss charm making kit**8K/yr-5.1%1.7% conv. - **lip balm charm kit**11K/yr-44.7%0.9% conv. - **lip gloss charms keychain kit**38K/yr-90.1%1.0% conv. - **lipgloss keychain kit**5K/yr-26.6%2.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/lip-gloss-charms/search-terms)
## **Top lip gloss charms products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$7K12%$10K16%$14K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**500Pcs Charms Lip Gloss Keychain Making Kit DIY Craft Supplies with Charms Key Chain Hooks Jump Rings Lobster Clasps Chains & Tools Jewelry Making Kit for Custom Keychains Valentines Gifts**selizo**$31.86**4.7★212 rev](https://www.amazon.com/dp/B0FM7QSM3W) [2**Riwiuue 352Pcs Lip Gloss Keychain Making Kit DIY Charms Key Chain Kit**Riwiuue**$17.04**4.6★76 rev](https://www.amazon.com/dp/B0GG9XRB49) [3**FULGENSZ 400PCS DIY Lipgloss Charm Kit 136 Charms 30 Keychains Extender Chains & Tools for DIY Keychain & Key Chain Charm Kit Projects Bag Charms Jewelry Making & Party Gifts (Cute Pink)**FULGENSZ**$22.01**4.6★46 rev](https://www.amazon.com/dp/B0G5YNWS37) [4**485 Pcs Charms Lip Gloss Keychain Making Kit DIY Bag Charm Kit Including 40 Key Chain Hooks 30 Extender Chains 212 Gold Charms & Letter 200 Jump Rings 1 Plier and 1 Puncher for Craft Supplies**Modacraft**$29.61**4.6★45 rev](https://www.amazon.com/dp/B0FQTSKFS5) [5**SUTROMA 776pcs Lip Gloss Keychain Making Kit with Charms**SUTROMA**$22.17**4.7★63 rev](https://www.amazon.com/dp/B0FVXLW43T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Starry 12 Set Lip Gloss Keychain Making Kit for Women**Starry**$17.27**2 rev2mo ago](https://www.amazon.com/dp/B0GZWCSXG6) [**sunla 249Pcs Charms Chains Making Kit for Kindle Cute Ereader Charm DIY Craft Supplies | Makes 10 Keychains for Kindle/E-Reader/Phone**sunla**$14.23**33 rev2mo ago](https://www.amazon.com/dp/B0GV69WFKZ) [**Lemosyu 563pcs Charms Lip Gloss Keychain Making Kit for DIY Craft Gifts**Lemosyu**$29.10**31 rev2mo ago](https://www.amazon.com/dp/B0GL5FYQJ9) [**Flewyum 198Pcs Charms Lip Gloss Keychain Making Kit DIY Craft Supplies with Charms Key Chain Hooks Jump Rings Lobster Clasps Chains & Tools Jewelry Making Kit for DIY Craft Gifts.**Flewyum**$12.12**0 rev3mo ago](https://www.amazon.com/dp/B0GVF61PW7) [**748Pcs Gold & Silver Lip Gloss Keychain Making Kit for DIY Bag Charms**VYTHELIS**$18.93**33 rev3mo ago](https://www.amazon.com/dp/B0GSZYQRJH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Flewyum 198Pcs Charms Lip Gloss Keychain Making Kit DIY Craft Supplies with Charms Key Chain Hooks Jump Rings Lobster Clasps Chains & Tools Jewelry Making Kit for DIY Craft Gifts.**Flewyum**$12.12**0.0★**▲ 384%**](https://www.amazon.com/dp/B0GVF61PW7) [**sunla 249Pcs Charms Chains Making Kit for Kindle Cute Ereader Charm DIY Craft Supplies | Makes 10 Keychains for Kindle/E-Reader/Phone**sunla**$14.23**4.6★**▲ 380%**](https://www.amazon.com/dp/B0GV69WFKZ) [**748Pcs Gold & Silver Lip Gloss Keychain Making Kit for DIY Bag Charms**VYTHELIS**$18.93**4.9★**▲ 373%**](https://www.amazon.com/dp/B0GSZYQRJH) [**Starry 12 Set Lip Gloss Keychain Making Kit for Women**Starry**$17.27**5.0★**▲ 371%**](https://www.amazon.com/dp/B0GZWCSXG6) [**Lemosyu 563pcs Charms Lip Gloss Keychain Making Kit for DIY Craft Gifts**Lemosyu**$29.10**4.3★**▲ 302%**](https://www.amazon.com/dp/B0GL5FYQJ9)
**~~View all trending →~~**
## **What buyers say about lip gloss charms**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“The quality of the components is impressive”*
**Fun/Entertainment Experience**19%
*“Fun times”*
**Value For Money**10%
*“Good buy”*
**Ease Of Use**9%
*“Easy to use”*
**Gifting Purpose**7%
*“Cute charms”*
**Design-Overall**5%
*“potential designs to choose from”*
**Color**5%
*“There is nice color”*
**Durability**3%
*“durable storage case”*
**Assembly/Installation**3%
*“easy to put together”*
**Strength**3%
*“The charms feel solid”*
### **What buyers complain about **
**Quality-Overall**8%
*“Not amazing quality”*
**Instructions/User Manual/Troubleshooting**8%
*“I wish it had better directions”*
**Size-Overall**6%
*“the charms are very small in comparison”*
**Value For Money**4%
*“may be a bit pricey”*
**Material Quality**4%
*“even cheaper materials”*
**Strength**3%
*“That said, some of the charms are thin and a bit fragile”*
**Thickness**3%
*“thicker than I expected”*
**Assembly/Installation**3%
*“it took me about 30 minutes just to sort everything out before I could even start crafting”*
**Color**2%
*“One thing that caught me off guard was the color mix: all the findings are gold-toned”*
**Gifting Purpose**2%
*“I ended up keeping it because I needed it for a gift right then otherwise I wouldve returned it”*
### **Top return reasons **
**Quality-Overall**17%
**Advertised Vs Actual Product**13%
**Size-Overall**13%
**Value For Money**13%
**Defective Material/Parts**11%
**Color**7%
**Product Condition**5%
**Ease Of Use**3%
**Material Quality**2%
**Rusts/Corrodes**2%
## **Common questions**
- **Is lip gloss charms profitable to sell on Amazon United States?**
- The niche generates $87K/yr across 41 tracked products. 11 of 37 products launched in the last 360 days are still selling. 90-day search growth is -44.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the lip gloss charms niche?**
- 34 brands and 38 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in lip gloss charms?**
- Top complaints mined from reviews: Quality-Overall, Instructions/User Manual/Troubleshooting, Size-Overall. The return rate is 2.0%.
- **What does it cost to enter the lip gloss charms niche?**
- Listings span $11.15–$33.82; the average listing price is $20.44 (sweet spot $15–$100). The average incumbent carries 48 reviews — the moat a new listing must climb.
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